The document discusses the product life cycle, which includes four main stages: introduction, growth, maturity, and decline. In the introduction stage, sales volumes and market share gradually grow through reduced stock turnover and coverage of more sales points. The growth stage involves positioning in the market segment, ongoing promotion activity, and increased repetition of purchases. During maturity, market penetration reaches optimal levels and profitability is highest. In decline, demand decreases with no further growth, ultimately requiring the product's withdrawal from the market if economic results cannot be obtained.

1. CICLO
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VIDA
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PRODUCTO

2. The term "Life Cycle" refers to all the stages through
which a product passes from the moment it is launched
for sale, until it is no longer marketed taking into account
the volume of sales.

3. Product life cycle stages

4. Introduction
Gradual coverage of sales points
Reduced turnover of stocks
Gradual growth in sales volumes and market share.
Slow repetitions of purchases

5. Growth
Positioning in the defined segment
Promotion activity still intense
Greater repetition of purchases
Better coverage of distribution channels
Sustained trend in sales growth
Increasing basic differentiation

6. Maturity
Optimal level of market penetration
Little or no growth in demand
Maximum profitability and possible contribution
High turnover of inventories in the company and sales points
Further development of segmentation and niches

7. Decline
Disappearance or Withdrawal: usually when the product is found in the last
part of the decline, it becomes necessary to begin to schedule the withdrawal
of the product from the market, since no economic results are obtained.
The other strategy is to repositionate the product in new markets, changing
its image.

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