3. Concept
Product Have Limited Life
Product Sales Pass Through
Product varies at Different Stages of PLG`s
Product Require Different Strategies at Each stage
5. Introduction Stages
Research or engineering leads to Product
development.
The Product is put on the market, awareness and
acceptance are minimal.
There is high promotional costs.
Volume of sales is low and there may be heavy losses.
6. Growth Stages
In this stage demand is expanding very fast , the
competition for product.
Lower prices to attract next layer.
Enters new Distribution channels.
Enters anew market segments.
8. Maturity Stages
Unsuccessful competing brands will probably
withdraw from market.
There is no improvement in the product but changes
in selling effort are common.
Profit margins slip despite rising sales
9. Decline Stages
Sales are declining.
Profit are declining.
To establish a system for identifying weak product.
Resolve uncertainties- stable investment.
