1. Blogger Outreach

2. CO-FOUNDER / MARKETING DIRECTOR,
LINKCORE MEDIA
www.digitalphilippines.net
VENCHITO TAMPON

3. @venchito14
AS FEATURED IN

4. Content Creation

5. @venchito14
Query-based content
Seek for unanswered questions in Faqfox and make them as topics for your blog
(long tail content proves to work these days).

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Content that gets to the top
Look for seasoned content in Buzzsumo, and analyze why these posts perform well.

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Content targeted to linkable audiences
If you’re selling curtains/blinds, you might create a content on “Sun Safety Guide for
Parents”.

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Linkable Content Formats
Choose any of the above content format for your blog.

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Invest in Design
“Design doesn't just matter, it's 50% of the battle.” - Rand Fishkin.

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Back up your content with credible sources
Grab data and information from open data resources.

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Collaborate with industry influencers
Initial links are easy to acquire with this type of content, since there’s a value
proposition that can be carried in your outreach.

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Collaborate with industry influencers
Set metrics for each content piece(for me, the average links per post should be 20
and above).

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Scale branded content creation using People Per Hour

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Scale branded content creation using People Per Hour
The process
1. Write up a Wikipedia page for your brand.
2. Make sure that you follow Wikipedia’s formatting guidelines.
3. Hire an experience editor to submit your entry.
http://www.peopleperhour.com/hourlie/create-a-wikipedia-page/31502

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Prospecting

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Narrowed Link Prospecting
Leaves out several targeted
linkers, who are willing to link to
a “garden shed” resource.
See this resource for advanced search operators:
http://www.gryffin.com/google-search-operators

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Recency
Bloggers are more receptive to immediate resource inclusion when reached out within
one day after content publication.

18. @venchito14@venchito14
Link building
survey results
Competitors’ Top Pages
Discover linkable topics from competitors’ top pages (use Ahrefs/OSE).

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Prospecting
Competitors’ Top Pages
Don’t stop there. Check if their top pages are broken (404), list if there’s any - you’ll use
them later in content creation).

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Prospecting
Competitors’ Top PagesTangent Industries
Don’t just stick to the site’s primary industry, for legal niche, you’ll only find legal
competitor sites who might not be willing to link to you.

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Tangent Industries
For personal injury lawyer, “safety” related blogs are good link opps (might be a source
of interested clients/customers).

22. @venchito14
Faster Targeted Prospecting
See page 3 or 4 first, you can find more targeted
and medium partners that can potentially link to
your page/site.
Use related searches as your phrases when
searching for link opportunities (e.g. home
safety tips for kids inurl:links.html)

23. @venchito14
Social Metrics Matter
Setting social standards to link prospects helps a lot in maintaining quality for each link
acquired from a blog.

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More prospecting tools
Resource: http://digitalphilippines.net/free-seo-tools-for-link-prospecting/

25. Outreach

26. @venchito14
Label conversations
Label conversations according to their status.
Settings – Labs – Canned Responses - Enable

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Label conversations
Ongoing Conversations (OC) – label the conversation until you got the link.
Live Links (LL) - when the link from a page/domain is given to you.
Red Flag (RF) – if the potential linker is asking for payment (link buying), doesn’t’
want to link to your brand (irrelevant) and/or didn’t get the link.
Labels

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A/B Testing
Test your subject lines and message with two variations (e.g. one with a
link; one without). Always include Site Name and First name of the linker
in your email – this works pretty well.

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Clean up irrelevant messages using Unsubscribe
http://www.otherinbox.com/unsubscriber_app/

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Document results
Replies / No replies Conversion rate (links / email sent)

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Outreach Tools

32. Case Study

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Giving Assistants
Coupon website

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Examples of links we’ve acquired
A contextual (dofollow) link from an authority website (dating niche)
with solid Facebook community (see the FB shares above)

35. @venchito14
Examples of links we’ve acquired
An authority link from a parenting blog during a
Bullying Prevention month (seasoned day)

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Examples of links that we’ve acquired
Another contextual link from a reputable domain
(parenting niche).

37. CONTACT ME
venchitotampon@gmail.com
@venchito14
www.digitalphilippines.net
SPEAKING OPPORTUNITIES
(ONLINE AND OFFLINE)
LINK BUILDING / CONTENT
MARKETING SERVICES
www.venchitotampon.com