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Jun baranggan google paid and organic search - integrated strategy that works

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Jun baranggan google paid and organic search - integrated strategy that works

  1. 1. COMPANY LOGO Google Paid and Organic Search - Integrated Strategy That Works Cebu Digital Marketing Meetup - July 4, 2015 Jun Baranggan Cebu Digital Hub
  2. 2. Basic SEO and PPC integration Points - SEW 1. Use PPC keyword data to inform the organic content and optimization strategy. Use organic referral data to inform the creation and optimization of new PPC ad groups. 2. Leverage PPC ad copies in organic snippet text to optimize click-through rates. Much easier to test what's working in paid campaigns, which always put relevant messaging and a call-to-action forward, than to iterate and refine in organic placements. 3. More visibility is better. A bigger footprint in search wins.
  3. 3. Use PPC keyword data to inform the organic content and optimization strategy. Use organic referral data to inform the creation and optimization of new PPC ad groups.
  4. 4. Leverage PPC ad copies in organic snippet text to optimize click-through rates. Much easier to test what's working in paid campaigns, which always put relevant messaging and a call-to-action forward, than to iterate and refine in organic placements.
  5. 5. More visibility is better. A bigger footprint in search wins.
  6. 6. Lamp doesn’t work
  7. 7. Thank You

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