Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

A Marketing Road Map for Busy Professionals, by Patsi Krakoff, aka The Blog Squad

Published in: Career
  • Be the first to comment

  • Be the first to like this


  1. 1. Time Saving Tips forContent Marketing Results A Marketing Road Map for Busy Professionals Dr. Patsi Krakoff Content Marketing Specialist
  2. 2. • This call is being recorded – If you pre‐registered for the call, we’ll send you  the recording link• You will remain on mute during the call – Your gotomeeting “Grab Tab” looks like: – Please type your questions in the GotoMeeting question/chat boxDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 2858‐224‐5886 April 20,
  3. 3. Online Content Marketing Goals• Get Found• Get Known• Get Clients – Quantity of published content • Webpages, blogs, e‐newsletters, videos, audio – Quality of content • Optimized for search engines • Optimized for readersDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 3858‐224‐5886 April 20,
  4. 4. What to Write About?• What problems do you solve for people?• Write what you know• Write what you care about• Write who you are – …and why you do what you doDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 4858‐224‐5886 April 20,
  5. 5. 4 E’s of Content Marketing • Educate • Entertain • Engage • EnrichDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 5858‐224‐5886 April 20,
  6. 6. How to Use Ready‐to‐Publish Content• – Articles for coaches • Leadership development topics • Personal development topics • Research from business books, Harvard Business  Review – Add your own storiesDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 6858‐224‐5886 April 20,
  7. 7. • Website – Your content goals:  – Optimize your content for readers: 1. Connect immediately 2. Answer readers questions and educate 3. Provide choices without confusion 4. Compel readers to take one actionDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 7858‐224‐5886 April 20,
  8. 8. • Blog – Once or twice weekly – Other peoples content – What you are doing – What you are reading – What your clients are doing – Minimum 350 words – Optimize for search engines with Scribe SEO toolDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 8858‐224‐5886 April 20,
  9. 9. • Social Media Participation – LinkedIn – Facebook – Twitter – Automate – Outsource (i.e. VA)Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 9858‐224‐5886 April 20,
  10. 10. • E‐newsletters – At least monthly – Fewer words are better – Can be summary of blog posts – Can be one article, one call to action, one video – Outsource all or partDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 10858‐224‐5886 April 20,
  11. 11. • Key Content Pieces (Digital Downloads) – Articles or special reports – Books  – ebooks – Programs – Audio – Video – Webinars and webinar recordings and PDFsDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 11858‐224‐5886 April 20,
  12. 12. • Patsi’s Picks for Outsourcing Resources:  (See complete list with links on – Autoresponder system (KickStartCart, Aweber, MailChimp) – Webinars (GotoWebinar, GotoMeeting, InstantTeleseminars,  WebinarsA‐Go‐Go) – E‐newsletters (CCC) – Submissions to Article directories (NOW) – Video directories (NOW, TubeMogul) – Social media participation (NOW, a VA, hire an assistant) – Logos and icons (NOW,, others) – Landing pages, micro sites (Sales pages in WP, OptimizePress) – Video formatting and hosting (EasyVideoPlayer + Amazon servers) – WP Blogging and programming expert: (Suzanne Bird‐Harris) – Blog training: Start Blogging TodayDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 12858‐224‐5886 April 20,
  13. 13. • Writers and writing services – Patsi‐services/ – – – Other writing sitesDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 13858‐224‐5886 April 20,
  14. 14. • Bonuses  – Webinar participants receive 10% discount on all  products and services at • Articles, article nuggets, blog and web writing services,  ezine services, etc. – Use coupon code: CMR411 • Don’t delay because the coupon code expires in 48  hours.            (Do it now before you forget.)Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 14858‐224‐5886 April 20,
  15. 15. • Questions? 1. Please type your questions in the GotoMeeting “Chat” window  2. Click SendDr. Patsi Krakoff Time Saving Tips for Content Marketing Results 15858‐224‐5886 April 20,