Marketing plan for a game app

1. Marketing Plan for Android App
BATCHESS 2.0

2. Overview
Want to have fun while
playing a serious game?
With BATCHESS 2.0, You Can!

3. About the game
BATCHESS 2.0 is an app where the board
pieces get into real fights. When you beat the
opponent’s piece, your piece will move and
kill the opponent’s piece with a fancy
animation.

4. Executive Summary
•There is a growing demand for a chess app that holds
the interest of learners and players alike while
mastering the game.
•The goal is to have a animated as well as normal chess
board with additional options to add friends from
around the world to compete.

5. •The company also aims to connect to friends via various
social media apps.
•The idea is for an app which helps the player stay
competitive, become better players and have fun at the
same time

6. •The app to have options to login through registration or
using mail or other social media.
•There will be options to add friends from social media
as well as from players of the same level
•There will be many levels to make the game more
challenging.

7. •To cross each level, they need to have a number of suns.
Suns are in other words points.
•Each player has to invest in a game with the suns they have.
And investment is based on the level of the game they are
playing. When the players win, they get the suns they
invested as well their opponent’s invested suns.
•The players can buy suns with online transactions or
complete one of the tasks that aim to promote the game.

8. Target Consumers

9. •The primary focus is on online gamers.
•The company aims to attract consumers using databases
from commonly used facebook and twitter feeds.
•The company to attract the student segment of the market
by conducting events in schools and colleges.

10. Goals
For the first 6 months,
•Around 500 downloads
•Around 500 players
•Create a buzz on social media

11. Strategies

12. Brand Image
The company has to propose its core values aligning
themselves with gamers and chess players.
The company has to have exciting challenges every week
and reward the players on challenge completion.

13. Brand Visibility
•The company will have to collaborate with schools and
colleges, conducting chess competitions with exciting prizes.
•Perks like extra sun for getting friends registered.
•Also the company has to align itself with latest fads related
to technology and gaming world, incorporating some of the
advancements in the game.

14. Revenue Tactics

15. •Online transactions for the suns
•Charges for advanced online chess
moves tutorial
•Ads to promote some other apps

16. Services
•With optimized game code for loading fast and
incurring minimum data costs while playing.
•Some of the advanced moves tutorial videos can be
accessed if more than a certain number friends join
with their reference codes.

17. Communication
•The key aspects of the game are publicized on social
media with eye catching ads.
•A preview of the game to be advertised on popular
gaming apps.
•The company to conduct events in schools and colleges
to promote the app.

18. Distribution

19. Structure and working process

20. •Front end and back end regularly checked for bugs and
glitches.
•Later, have two teams, one working on marketing and brand
building while the other works on the technological
modifications to build demands.
•Legal contracts between various social media sites and other
e-wallet companies for the services.

21. Mission
By the end of the year,
•Around 1000 players
•One of the top rated apps
in the play store.

22. Thank you!

23. Disclaimer
Created by Shiny K, Amrita University, for a marketing
internship under Prof. Sameer Mathur, IIM Lucknow.