2. Meaning : The word
“Communication” is derived from
the Latin word“communis” which
means to make common. In other
words it implies to know or to
understand. Thus ,communication
means to understand information,
facts or opinions of someone.
3. According to Louis A. Allen,
“Communication is the sum of all things
which a person does when he wants to
create an understanding in the mind of
another. It involves a systematic and
continuous process of telling, listening and
understanding”.
According to George R. Terry,
“Communication is an exchange of facts,
ideas, opinions by two or more persons.”
4. Two – way process
Continuous process
Exchange
Continuous Flow
Dynamic process
Goal Oriented
Inter disciplinary
Contextual
5. Basis of co-ordination & cooperation
Basis of decision making
Increase managerial efficiency
Establish effective leadership
Help in motivation & moral development
Smooth working of enterprise
Promote cooperation & peace
8. Meaning: Communication Barrier implies
any form of hindrance in the flow of
communication, i.e. when one party is not
able to get the message conveyed by
another party accurately, clearly and
intendedly.
9.
10. Eliminating differences in perception
Use of simple language
Reduction and elimination of noise
level
Emotional state
Avoid information overload
Proper media selection
Active listening
