This document discusses communication and defines it as the exchange of information, feelings, and ideas through speaking, writing, signals, or behaviors. It notes that effective communication is important for organizational success and poor communication can result in lower performance. The communication process involves sending and receiving messages through both verbal and nonverbal means, with nonverbal communication accounting for 93% of the message conveyed.

1. Communication

2.  What is Communication?
 Importance of Effective Communication
 Communication process
 Non Verbal Communication

3. What is Communication?
Communication is an exchange of feelings,
ideas, and information, whether by speaking,
writing, signals, or behaviors.

4. Definition of Communication from
Merriam-Webster Dictionary
 To convey knowledge of or information
 To reveal by clear signs
 To transmit information, thought, or feeling so
that it is satisfactorily received or understood
 To open into each other

5. When Does it Happen?
When a person sends or receives information,
and ideas with others not only spoken or written
communication but also nonverbal
communication.

6. What level of Communication?
The concept that communication is the effective
exchange of meaning or understanding applies
to both formal and informal communication.

7. Why do we communicate?
 We communicate with ourselves and other
people to fill current inner tensions, or needs.

8. Importance of Effective
Communication
 People in organization typically spends over
75% of their time communicating.
 Effective Communication is an essential
component of organizational success at all
levels.

9. Poor Communication results in poor
performance
When there is poor communication in an
organization, there can be any number of
negative outcomes, including errors,
productivity declines, distrust, lower morale,
confusion, absenteeism, and general
dissatisfaction.

10. Communication Process

11. Communication Types
 Intrapersonal Communication
 Interpersonal Communication
 Public Communication
 Mass Media Communication
 Intercultural Communication

12. Nonverbal Communication

13. Non-verbal Communication or face
and body language constitutes 93%
of message