5/15/2015 - Jenny Lawson, Points of Light Corporate Institute

1. Corporate Institute:
Engaging Companies for Social Good
Presentation for the Edmund S. Muskie Internship Program
Friday, May 15, 2015

2. Points of Light Background
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Points of Light is the largest organization in the world dedicated to volunteer
service. We inspire, equip and mobilize people to take action that changes the
world. We bring the power of people to bear where it matters most.

3. Volunteer Activation
Mobilize millions of people to take action
that is changing the world
Volunteer Expertise
Help corporations and nonprofits increase
the impact of volunteers
Volunteer Recognition
Create a culture that supports and
encourages more volunteers
Volunteer Solutions
Leverage the power of volunteers to solve
specific problems
4 Million
volunteers
Today
30 Million
hours of service
70,000
partners
250,000
service projects
30
countries
How we work
3 3

4. Points of Light: A Mission in 4 Parts
The go-to resource for companies looking to build
and expand effective employee volunteer programs.
A network of 250 local volunteer centers across the
country and around the world.
The youth service enterprise that ignites the power of
kids to make their mark on the world.
The national service alumni network that activates the
next generation of service leaders.
4

5. Q: Who is investing in social outcomes today?
A: EVERYONE
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Individuals
Monitor Group

6. Service is the “sweet spot”
Unlike the ‘sustainable brand’ that says ‘buy our product because we’re making it
less harmfully than others,’ the prosocial brand says ‘join us in making a better
society.’
Jonah Sachs, Winning the Story Wars
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7. Thought-leadership and networks:
The Corporate Service Council (CSC) is the premier global platform
for advancing the field of corporate volunteerism. Since its
inception in 2005, the CSC has convened an elite group of globe-
leading companies to leverage the power of corporate
volunteerism to create change in our communities.
Campaigns and initiatives:
A Billion + Change inspired the largest commitment of pro bono service
in history with $2 billion worth of skills-based and pro bono volunteer
service to help nonprofits address critical community needs. Focusing
on showcase activation, connecting with professional associations to
scale employee engagement and non-profit preparedness partnerships,
the initiative continues to inspire companies to leverage their
employees’ talents for good.
THE
CORPORATE
SERVICE
COUNCIL
How do we engage companies?

8. 8
Research:
The Civic 50 recognizes the 50 most community-minded
companies in the nation each year as determined by an annual
survey. Benchmarking and sharing the best practices of
community engagement offers companies that participate a
roadmap for using their time, talent and resources.
Resources, Training and Support:
We provide consulting and training services, issue-based
programming and opportunities to recognize employees for
their service, drawing from decades of practical experience. We
work with companies to design creative solutions for today’s
employee engagement challenges that enhance brand loyalty,
employee pride, leadership development, and recruiting and
retention through corporate volunteering.
How do we engage companies?

9. How do we engage volunteers?
Impact Programs
Points of Light’s programs give people, nonprofits and
companies meaningful ways to get involved in the causes
they care about.
Our programs mobilize
volunteers, offer education
opportunities, provide
useful tools and address
critical community needs.

10. What are our impact areas?
Disaster Preparedness: For a community to thrive and survive, residents, nonprofits,
governments and businesses must plan for how they will respond to and recover from disaster
together.
Veterans and Military Families: Joining together with and for our veterans addresses critical
needs and helps build stronger communities. Points of Light’s military programs connect
service members, veterans and their families with their communities through service and
support.
Economic Opportunities: In an economically sustainable community, people help each other
learn how to catch up and then get ahead.
Education: When all members of the community become involved in the lives of youth,
student attendance and the quality of education greatly improves.
Civil and Human Rights: Social change doesn’t just happen – people and communities must
work together to advocate for freedom and equality without bounds or limits. It is a
transformation that takes understanding, acceptance, cooperation and volunteer service.

11. How do we help non-profits?
From managing volunteers to making organizations more hospitable,
Points of Light leverages key resources to provide effective strategies for
addressing challenges that face nonprofits today. We offer tools and
training for:
• Volunteer Management
• Service Enterprise Certification
• Assessing and Nurturing Volunteer
Leaders
• Calculating Economic Impact of
Volunteers
• Making Hospitality Part of Your
Organization’s Culture

12. What is The Civic 50?

13. Impact
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14. The 2014 Civic 50
AbbVie Dr Pepper Snapple Group Raytheon Company
Adobe Systems Incorporated Eli Lilly and Company SAP
Aetna Inc. FedEx Corporation Sigma-Aldrich*
Alcoa Freeport-McMoRan Copper & Gold Southwest Airlines
Altria Group, Inc. Gap Inc. Sprint Corporation
Apollo Education Group GE State Street Corporation
AT&T General Mills Symantec Corporation
Bank of America Hasbro, Inc. The Hershey Company
Baxter International Inc. Health Care Service Corporation Toyota Financial Services
Caesars Entertainment* Hewlett-Packard* TSYS
Capital One Intel Corporation UnitedHealth Group*
CenterPoint Energy* Intuit UPS*
Citi KeyBank* Valero Energy Corporation*
Comcast Corporation* Motorola Solutions, Inc. Verizon
ConAgra Foods* Pacific Gas and Electric Company Viacom
CSAA Insurance Group – a AAA insurer Prudential Financial, Inc. Western Union
DIRECTV PwC * indicates sector leader14

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Civic 50.org

16. Service is Simply Good for Companies
1. Benefits cross the employee life cycle:
Recruiting, retention, retirement
2. Delivers quantifiable bottom line value
3. Supports innovation and R&D
4. Trend: Connects consumers
authentically to your brand as mindset
shifts from “having” to “belonging”.
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17. Taproot Foundation, 2008.
Nonprofit
Needs
Types of
Support
Examples
of
Common
Activities
What do we mean by service?
Matching nonprofit needs to volunteering
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18. Source: Global Volunteer Survey, pre (FY12) and post (FY13) responses to “I would recommend HP as great place to work” per a 1-5 agreement scale where
responses of 1-3 were considered low morale. Difference is statistically significant at 95% confidence level. 1,443 respondents.
FY13 involvement with HP community
involvement:
FY12 employees with
low morale:
Participated in 8 or more hours of skills-based
volunteering:
37% increase in morale score
Participated in extra-hands volunteering:
28% increase in morale score
Do not participate:
19% increase in morale score
Companies Value Engaged Employees
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© 2014 CEB. All rights reserved. CLC9814614SYN
And they need many ways to engage
What Employees Look for in Employee Volunteer Programs
n = 194 social-oriented employees; 101 career-oriented employees.
Source: CEB 2014 Employee Volunteer Behaviors Survey.
Social-Oriented
■ Company-organized volunteer
service
opportunities
■ Peer participation
■ Opportunities to
volunteer with family and friends
■ Hands-on volunteer opportunities
(school painting, park clean-up)
Career-Oriented
■ Formal employee
volunteer recognition
(such as annual CEO award)
■ Donations to institutions where
employees spend time volunteering
■ Onsite volunteer
opportunities (in the office during
or after work)
■ Strong alignment
with business strategy
–Organization match of
employees’ charitable
donations
–Paid time off to volunteer
–Strong relationships with non-
profits (i.e.,
partnerships)
Social- and
Career-Oriented
CSR heads missed one of only three attributes most
important to both career- and social-oriented
volunteers.
In total, CSR heads missed four of the top seven attributes
important to career- oriented volunteers.
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20. 12
© 2014 CEB. All rights reserved. CLC9814614SYN
Volunteer Opportunities Through
Employers Drive Engagement Capital…
0.00
0.55
1.10
1.00
1.08
No Volunteer
Opportunities
Offered
Volunteer
Opportunities
Offered
∆ = 8%
Source: CEB 2010 Engagement Management Survey.
Note: Average fully loaded cost of employees turnover, including vacancy and onboarding costs for the average employee is
$43,000. Every percentage point improvement in employee engagement translates to a corresponding improvement in
employee performance creating the financial improvement.
…Which Drives Results for the Bottom Line
Example Companies
A B
Number of Employees 1,000 1,000
Volunteer Program
Offered? No Yes
Employee Participation Rate
0% 75%
Engagement Level 1.00 1.08
Average Turnover Rate 16% 15%
Cost Savings of Decreasing
Turnover $374,000
Average Revenue per Employee
$150,000 $152,760
Total Company Revenue $2.07 M
For every employee who participates in a volunteer program, more than $2,400 of value is generated
by improving employee engagement. This is created by decreasing turnover costs and improving
employee performance.
Engagement delivers real bottom line results!
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21. Purpose strongly linked to business performance and employee
satisfaction among Millennials
Q. Thinking about the company or organization you work for, to what extent would you
agree or disagree with the following statements? Base: All respondents 7,806
The Deloitte Millennial Survey – Executive summary 2015
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60% of Millennials say that a “sense of purpose” is part of the reason they choose to work for
their current employers.

22. Trend: Corporate Engagement = R&D and
Innovation
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23. Trend: Purpose matters to consumers
…Advertisers are finding that when they create
campaigns with a purpose and when they use
these campaigns to build communities of
belonging, they are more likely to engage
consumers on a deeper level and build long-term
loyalty.
Relevant to brand DNA
Authentic
Transparent, honest and clear
Transparency, Purpose,
and the Empowered Consumer: A New Paradigm for Advertising
BSR.org March 2015
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25. Simply Good for Employees
• Encourages teamwork
• Boosts morale
• Provides a more expansive “world view”
• Breaks down silos
• 71% of employees said that
volunteering makes employees feel
“more positive” about the company
• 81% say that skills-based volunteering
improves interpersonal skills
• 96% met new colleagues on volunteer
projects
Common Impact Skills-Based Volunteer Survey Results, 2000 – 2012
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26. Simply Good for Employees’
Health and Well-Being
• Health: volunteers say that they
feel better – physically, mentally
and emotionally.
• Stress: volunteering helps people
manage and lower their stress
levels.
• Purpose: volunteers feel a deeper
connection to communities and
to others.
• Engagement: volunteers are
more informed health care
consumers, and more engaged
and involved in managing their
health.
Doing Good is Good for You: 2013 Health and Volunteering Study,
United Health Group and Optum Institute
• 76% say that
volunteering has made
them feel physically
healthier
• 78% report lower
stress
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27. 20%
8.7%
Compared to the 20% spent by
companies to build a strong
infrastructure
The average nonprofit reports
spending only 8.7% of its total budget
on overhead
“Redefining the Solution: Doing More with Less”, Capital One and Common Impact, 2010.
What’s the Value for Communities?
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28. 8%
The value of skilled volunteer support for general
operations, technology and
professional services can be
greater than the value of other forms of volunteering2
Skilled volunteers can fill those gaps and help strengthen
organizations in the short- and long-term
500%
Simply Good for Communities
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29. Service is the “sweet spot”
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Questions?
Learn more at www.pointsoflight.org/for-companies
Or contact Jenny Lawson: jlawson@pointsoflight.org
Or Yvonne Siu Turner: ysiu@pointsoflight.org
The Points of Light Corporate Service Council 2014