This document describes a platform called DonateItems that connects donors with NGOs to facilitate item donations. It allows donors to search NGO requirements and fulfill them by purchasing items from an e-commerce site. NGOs can post their item needs for free. The platform aims to make donating items as easy as online shopping. It has onboarded over 50 NGOs so far and generated around $8,000 in donations. The founders are seeking $50,000 in funding to expand the platform's product catalog, register more NGOs, and facilitate larger donations to help more people in need.

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..the easiest way to experience the joy of giving!
IntelleMind Technologies Pvt. Ltd.
Essential items with desired quality at rock bottom prices!

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Why people hesitate to give? Our value proposition
Don’t trust it will reach the needy By focusing only on item donations, we
reduce the chances of misuse
drastically. We follow stringent NGO on-
boarding criteria. We ensure feedback to
the donor by the NGO supported by a
picture or a video. Random checks on
items procured by NGO are done.
Most people find it difficult to locate
NGOs nearby and simply end up
donating items to domestic help or even
worse trashing them
Donors can search NGO requirements
across a wide range of causes, item-
category, location and NGO
We ensure transparent and easy donation of
new social-purpose products…

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Problem for NGOs Our value proposition
NGOs are in constant need of various
items which are integral to achieving
their objectives.
NGOs can set up a free account on our
platform and can post their item
requirements.
Highly resource constrained. Individual donors and companies from
across the world can fulfill these
requirements by purchasing items from
an e-commerce site and giving NGO
delivery address on the shopping site
directly!
… and also ensure that NGOs who need these
donated items can access them easily

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Opportunity: Half of India’s donations will
be made online by 2025
• There are 400 million internet users in India growing at 32%
• Online giving is here to stay
– 84% of Indians donate
– 20% of all giving in India will occur online within 2 years. 50% in 10 years
E.g. World Vision India raises 50% online
– Donors are putting strong emphasis on reporting, transparency, and
engagement
• It is mandatory for large companies to spend 2% of their profits in CSR
activities. It means 25,000 Crores of mandatory corporate spend. 3.2 million
NGOs in India form a target base for CSR spends
• www.ShopDilSe.in opportunity – We sell good quality, essential products used
by people at the base of economic pyramid (80% of population). There is 80%
less competition in selling these product online.
Source: CAF Report, 2015

5. www.ShopDilSe.in Vendors
VisionSpring.org
Glasses Rs. 129-329
(less than US $5)
including eye-checkup,
frame and lenses
Paree Sanitary Pads
450 pads for Rs.
945 ($15)
Blankets starting at
Rs. 104 ($1.6)

6. Quick Demo – Our Android App
https://play.google.com/store/apps/details?id=com.intellemind.donateitems&hl=en

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Competitors
Cash Items
Type of donations
Donationsasside
projects
Donationsascore
work
Specificityoffocus

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NGO subscription fee and Premium listing (item requirements) of NGOs
Major Sources of Revenue
8%
10%
76%
6%
Advertisements, data sharing
Banner, sidebar ADs, competitions /
grants
Affiliate commission, partnership with
other eComm portals, Shop Dil Se
Earning from corporate campaigns,
events,
CSR consulting

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Traction and Impact
www.shopdilse.in was launched on 3rd Dec 2015. Till 7th Jan,
we have done sales of INR 1.85 Lakh ($2846).
Almost all of it went for Chennai flood relief or distribution to homeless.
From 1st April 2015 to 31st Oct 2015, we have seen 8,576 visitors, 6,036
unique visitors and 27,632 page views on donateitems.in!
On boarded 56 NGOs including Teach For India and READIndia.
15 NGOs benefitted. Value generated for NGOs is approximately INR 500,000.
2 Corporate campaigns availed by NGOs.
Number of corporate campaigns – 4
Database of 70,000 NGOs prepared. Inviting credible certified NGOs

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Chander Prakash Thareja, Founder
• MCA with over 18 years of experience working in the IT industry.
Last worked as Technology Vice President with Royal Bank of Scotland
Experience in working in 6 countries on various business assignments.
Shaheen Madraswala, Co-Founder
B.A. in International Relations from Mount Holyoke College in the USA.
 Over 3 years of experience working with multinational organisations,
governments and non-profit entities including UNICEF headquarters in
NYC, at the Results for Development Institute in Washington D.C, the
Abdul Latif Jameel Poverty Action Lab (J-PAL)
Meet the Founders

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Dhaval Udani, Advisor
Ex-CEO , GiveIndia.org
Under his leadership, GiveIndia scaled to
Rs. 42 cr ($6.5m) per annum from Rs. 7 cr ($1m) in six years
Rahul Nainwal, Mentor
Co- Founder http://www.indiafellow.org/
Co- Founder www.ivolunteer.in
Mohit Satyanand, Advisor
Chairman and Founder – Teamwork Arts
Managing Partner – Magic Mountain Investments
Director – Inlingua, Amrit Corp Ltd., DFM Foods Ltd
Meet our Mentors, Advisor

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Media

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Incubation, Competitions
We are proud
investees of Incubation support

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Funding Requirements
INR 32 Lakhs or $50,000
With this funding, we aim to achieve:
ShopDilSe with 15 vendors and 100+ products (Currently at 4 vendors, 33
products)
Enhanced UI and features of DonateItems.in
Register 250 credible NGOs (currently at 56)
Facilitate 40,000 item donations worth $215,384 (INR 1.4 Crores)

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Key Milestones
Next 3
months
• Enhanced design and features
• Launch Shop Dil Se
• 200 NGOs
2016
• 500 NGOs, 75,000 donors
• Facilitate 40,000 item donations worth $215384
• Revenue = $16,000
2017
• 1,500 NGOs and US$ 1.2 million in donations
• 500 vendors on Shop Dil Se – revenue of US$ 200,000
• Revenues = $200,000
2020
• US$ 4.6 million in donations
• 7,000 NGOs and 2,000 sellers on Shop Dil Se
• Operations in 5 countries, revenues of US$ 1 million+

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Marketing – Low cost channels
Channels Marketing Activities
To bring traffic, utilize SEO optimized
website having detailed profiles and
information of all registered NGOs
Participating in relevant events and
exhibitions
Using NGO network (as NGOs are end
beneficiaries)
Advertise on NGO websites
Like minded volunteer base – We have 96 part
time like-minded volunteers spreading the
word
Flash mob in malls, going to schools
and colleges. Involving the youth.
Social media marketing, digital marketing
Writers, Influencers who feel for the cause
Print media - Articles

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Why you should invest?
• There is no portal that lists item requirements of NGOs across a range of causes,
locations and item categories that a donor could choose from. There is no portal that
leverages the rapidly expanding e-commerce to fulfill NGOs item requirements
• There is a large segment of donors who prefer donating items as against cash.
• Our concept is easily scalable. Both inequality and consumerism have reached their
zenith globally. We therefore hope to make our platform global! We have initiated
feasibility study to deploy in Nigeria and Bulgeria.
• There is buying happening and for unique reason. ShopDilSe will sell products used
by people at BoP(80% of the population). Very little competition in this segment.
• You will be making a huge impact in the lives of millions of people.
• This is an opportunity to revolutionize the philanthropic space
• The team has an impressive mix of management, technical and sector expertise

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Contact
Chander Thareja, Founder
mobile: +91-9810499227
@: cpthareja@donateitems.in
Shaheen Madraswala, Co-Founder
mobile: +91-8451843100
@: shaheen@donateitems.in