1. Make a difference ! Donate Online at www.GiveIndia.org INDIA GIVING CHALLENGE India’s first online giving event

7. Make a difference ! Donate Online at www.GiveIndia.org

10. Make a difference ! Donate Online at www.GiveIndia.org How will it work? You will get listed for the India Giving Challenge through GuideStarIndia You will set up an iGive page (i.e. an online fundraising page) on GiveIndia You reach out to donors to raise as many funds as possible through your iGive page You will win one of the daily/weekly/overall prizes, if your NGO qualifies 1 2 3 4

11. Make a difference ! Donate Online at www.GiveIndia.org India Giving Challenge 2009: Some Statistics Top 3 NGOs (by funds raised): Overall: Number of NGOs Funds Raised Matching Grant Number of Donors Participating: 97 Winning: 39 Rs. 91 lacs 56 lacs 5,000+ Number of NGOs Funds Raised ( in Rs. lacs) Matching Grant (in lacs) Parivaar Education Society 20.45 8.00 Vidyarambam 11.80 4.00 Psycho Educational Society 10.33 3.00

12. Make a difference ! Donate Online at www.GiveIndia.org India Giving Challenge 2009: Some Statistics Top 3 NGOs (by number of unique donors): NGO Unique Donors Matching Grant Svechha Foundation 308 Rs. 2,50,000 Masoom 48 Rs. 1,90,444 Samarthanam Trust for the Disabled 48 Rs. 59,556

13. Make a difference ! Donate Online at www.GiveIndia.org India Giving Challenge 2010: Matching Grant Details More prizes to be announced during the course of the challenge… Total Matching Grant Pool: Rs. 65 lacs! Matching Grants limit By Funds Raised (min. 50 donors) By Number of Unique Donors First Rs. 10 lacs Rs. 2 lacs Second Rs. 7 lacs Rs. 1 lacs Third Rs. 5 lacs Rs. 0.5 lacs Fourth Rs. 3 lacs Fifth Rs. 2 lacs Sixth Rs. 1.5 lacs Seventh Rs. 1 lac Eighth Rs. 50K Ninth Rs. 50K Tenth Rs. 50K Total Rs. 31 lacs Rs. 3.5 lacs

18. Make a difference ! Donate Online at www.GiveIndia.org iGive: An Introduction Screenshot of an iGive page:

22. Make a difference ! Donate Online at www.GiveIndia.org iGive Page: Fundraising – KEY Strategies

23. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 1. Send an appeal letter to all your friends, family and supporters. Ensure that you carry your iGive page link in this letter. This is one of the most important fundraising strategies to reach out to large bases. Use sample email letters provided on: http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx

24. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 2. Maintain an excel sheet of your supporters and call them up , if they do not respond to your email. (Also: Thank all who do respond, for their support  ) 2009 Challenge Winners have said that calling up and following up with their donors was their KEY winning strategy .

25. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 3. Helping donors complete their donations All 2009 Challenge winners provided immediate support to their donors Use donation guides provided on: http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx

27. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 5. Post your iGive page link and a brief description of what you’re raising funds for on your Facebook or Orkut or whichever social networking site you use profile; encourage your employees to do the same NOTE: This strategy helped GiveIndia win $25,000 (approx. Rs. 11 lacs) in the Chase Community Giving Facebook contest.

31. Make a difference ! Donate Online at www.GiveIndia.org iGive Page: Fundraising – More Strategies

32. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 1. Place the link to your iGive page on your website

33. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 2. Dedicate an article in your NGO’s newsletter to the fundraising project you have set up the iGive page for; and add the iGive page link in it

34. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 3. Does your NGO/CEO have a blog ? Write some posts about your iGive page and your efforts to get to your target amount; encourage your employees to do the same

35. iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 4. Everyone at your NGO can update their email signatures with a link to your NGO’s iGive page

36. GiveIndia Support Make a difference ! Donate Online at www.GiveIndia.org Visit http://www.giveindia.org/t-india-giving-challenge-promote-ngo.aspx for more.

37. GiveIndia Support Make a difference ! Donate Online at www.GiveIndia.org GiveIndia will promote the event amongst the media too: Article on the Joy of Giving Week in the Times of India, August 26, 2010.

38. GiveIndia Support Make a difference ! Donate Online at www.GiveIndia.org Article in the March 2010 issue of Forbes magazine on the India Tax Saving Challenge

41. Make a difference ! Donate Online at www.GiveIndia.org Next Steps? Dates: Sep 8 – Oct 20, 2010 Already registered with GiveIndia? Then, set up an iGive page. Contact: [email_address] (99301 47070) [email_address] (98672 41614) Not yet registered? Get registered with GuideStar India for the event today! Contact: [email_address]

42. iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Keep the following ready… 1. Your login ID and password for the website, as a user 2. Know these details about your fundraising project: i) How much money do you need? ii) When do you want to start collecting funds? When do you want to end collecting funds iii) A small writeup on the project – what the money raised will be used for etc. iv) An 100*100 pixel image that you would like to use on your iGive page

43. iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 1: Go to ‘Create an iGive Page’ along the top menu of the site

44. iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 2: Click on the ‘Create Page’ button that you see on the next page

45. iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 3: You will need to first sign in/sign up before you can proceed to create your page

46. iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 4 : As soon as you do so, you will reach the page where you need to fill out all the fields to set up your iGive page Step 5 : Once you fill out all the fields, click on the ‘Preview’ button to preview your page NOTE: Reset clears all the fields that you have filled in.

47. iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 6 : As soon as you do so, you will reach the PREVIEW page. This is where you need to check all the data that you filled in, in the previous step. Your page has NOT YET been created at this point. Step 7 : If you would like to edit any field, please click the ‘back’ button. If no changes are required, please click on ‘Create Pledge Page’. NOTE: The ‘Make a Donation’ field and ‘Donate Now’ button will not work on the preview page.

48. iGive – Create an iGive page On clicking on the ‘Create Pledgepage’ button, you will get a message saying that your page has been created, along with the URL of the page. An email with the same details will be sent to you too. Make a difference ! Donate Online at www.GiveIndia.org This is the URL of your iGive page.

49. iGive – Table of fields for creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Serial No. Field Editable Description 1 Page Name Y This will be the URL of your page. It is the link people will click on to get to your page. It can only consist of letters and numerical; no special characters or spaces. Example: For the page name: GiveIndia, - the URL is: http://www.giveindia.org/give/pledgepage/GiveIndia 2 Title of your iGive page Y This is the title of the page that will be displayed at the top of your screen. It can be NO MORE than 80 characters. Example: GiveIndia’s fundraising page to win the India Giving Challenge 3 Event you are participating in N For a challenge, you would need to select that particular event. Otherwise, please select ‘Personal Occasion’ from the dropdown menu 4 Foreign Contribution Status N Please select yes if your NGO has FCRA status and NO if it doesn’t. Note: This CANNOT be edited so please choose carefully. 5 Find the name of your NGO N Look in the first drop down menu if you are a GiveIndia listed NGO Look in the second drop down menu if you are a Tier II listed NGO

50. iGive – Table of fields for creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Serial No. Field Editable Description 6 Set a minimum amount you want supporters to donate Y This is the minimum amount that each person must donate per transaction. It is Rs. 100 by default, but you can set it higher. (We advise you to not set it too high as it then becomes difficult for individuals to donate) 7 Display list of donors on page N If you select yes, the names of people who donate through your page will displayed on this page (at the bottom of the page). Eg: www.giveindia.org/give/pledgepage/HelpMumbai 8 Personal Message that will appear on your iGive page Y The message that appears is a default message. Please delete it and put in your own details. You have 4,000 character space to put in a synopsis of why you have set up this iGive page. Please put down as many details as possible. Eg: Why is your NGO raising funds?, What will you do with the raised money? Etc. Please make this an emotional appeal that will motivate people to donate. Do not copy/paste this message from a word document. 9 Amount you wish to raise N Set the amount that you wish to raise. (i.e. your target amount) . You can collect beyond this target amount by selecting ‘yes’ to field 13 below. Note: This CANNOT be edited so please choose carefully.

51. iGive – Table of fields for creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Serial No. Field Editable Description 10 Thank you message Y As donors make a donation through your iGive page, a thank you mail is automatically sent to them from GiveIndia. The content on this mail is what you fill in this field here. (In the field, do thank donors and let them know that their donation does make a difference  !) 11 Start collecting money from N From this date onwards, people can donate through your page.It will remain inactive till then i.e. while you can edit the fields on the page, no one will be able to donate through it. 12 End collecting money on N People can donate through your page till this date only. It cannot be more than a year away from your start date. 13 Amount you wish to raise Y If you wish to collect beyond your target amount, select ‘Yes’. If you’d like to put a cap, select ‘No’. Your page will close automatically as soon as the target amount is raised (if you select ‘No’ to collect beyond target amount) or the end date is reached – whichever comes first. 14 Upload an image Y You could upload your organisation’s logo here. If you do not upload any image, by default, the GiveIndia logo will appear. NOTE: The image size is 100 by 100 pixels. Larger images are automatically resized by the system.

52. iGive – Fields when creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org

53. iGive – Fields when creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Non-Editable iGive Page fields are: 1. Reason for raising funds 2. Selected NGO 3. Display list of donors on page 4. Amount you wish to raise Include the following details in your personal message: 1. Location of the project/beneficiaries 2. Who/how many people will benefit 3. The impact of the project 4. Approximate cost breakup

54. Make a difference ! Donate Online at www.GiveIndia.org Quotes “ The India Giving Challenge gave a wonderful opportunity for all our supporters and campaigner -volunteers to use the period and platform of the event for further expansion of the support base, and also test the reach and efficacy of their social networks. It was a fun-filled time and a great experience for everyone.” - Vinayak Lohani, Founder, Parivaar “ We thank GiveIndia for giving us the opportunity to participate in the India Giving Challenge and also coming up with this kind of initiative. It is really helpful to help people in need.” - Sridevi Potu, President, Sveccha Foundation "The challenge gave us an impetus to reach new sources. Surprisingly we found the Joy of Giving was more explicit amongst small donors who appreciated the cause and not the benefit of tax relief. We are reassured that good causes get good support." - Mr. Ranganathan , Founder, Vidyarambam