This document discusses the current social situation in India and the role of GiveIndia, a philanthropy marketplace, in increasing charitable giving. It outlines key challenges like low individual charity in India and lack of trust in non-profits. It then describes GiveIndia's model of vetting non-profits, facilitating donations, and providing feedback on fund usage to donors. Key stakeholders for GiveIndia like non-profits, corporations, individuals and fundraisers are also summarized.

3. India may be a land of opportunities, but plenty of work needs to be done to establish equity within society Source : UNDP Population : 1.15 Bn Annual GDP Growth Rate : 8.7%` 132 nd of 179 countries on the Human Development Index` 34% of the population is below Purchasing Power Parity of USD 1/day 27.5% of the population lives below the National Poverty Line 49% of the women live in poverty 35.2% of the population is illiterate

8. GiveIndia is a philanthropy marketplace which aims to ensure that resources reach the most effective organizations in an efficient manner Vision Mission A strong “giving” culture where Indians donate 2% of their income every year to a cause that matters. A vibrant “philanthropy marketplace” to ensure that the most efficient and effective nonprofits get access the most resources To promote efficient and effective giving that provides greater opportunities for the poor in India Operating Model The fundamental premise of our operating model is that the donor is an “investor” looking for “social returns” i.e. mostly the satisfaction of knowing the money made a difference to someone else’s life

9. GiveIndia provides a vibrant philanthropy marketplace bringing together non-profits and donors on a common platform using the power of the Internet Non-profits get listed with GiveIndia after a rigorous due-diligence Non-profits create donation options for listing on GiveIndia GiveIndia – The Philanthropy Marketplace GiveIndia undertakes various campaigns to attract donors GiveIndia also sells its PRG program to companies

10. The GiveIndia website is centered around selection of a specific cause and donation options for such a cause

12. Donors can also view their past donations and download receipts

20. The Payroll Giving Program has grown from 3 companies in 05-06 to more than 60 companies across sectors Key Stakeholders - Corporates

22. We believe we have assisted our various stakeholders do their bit for society and they say so themselves “ As an NRI, I had to rely on friends and relatives to make donations…then I found GiveIndia's banner on the ICICI site. I have been a regular donor and have been impressed by the way you have grown to provide a link between the donor and the non-profits .” - Donor “ GI helped identify our primary charitable objectives. The CCS team has been great to work with, providing guidance and advice, but also offering us sufficient flexibility to allow us to do what was best for ING Vysya – VP, ING Vysya “ GiveIndia’s feedback report is awesome!! Detailing how the donated money is utilized and that too with illustrations is very reassuring.” - Donor "We had been grappling with vague good sentiments, but not knowing exactly what to do or where to start. They helped us clarify and articulate our intentions , resulting in a practical plan for effective and meaningful community involvement. “ – Jerry Rao, Chairman & MD, Emphasis "It is due to the efforts of your organization that a large number of non-profits including ours have been able to mobilize such large financial resources from across the world ."- Blind People's Association "I think GiveIndia is doing an excellent job of projecting the potential of getting donations to make a difference in the lives of the poor.” – CINI

24. GiveIndia is the fifth largest marketplace in the world but only eBay Giving Works has a lower cost of fundraising compared to GiveIndia 607% 648% 385% 45% 25% 28% 10% 42% 18% 8% 51% 119% 21% 4% Cost of Fund Raising $27,000 - - - √ - 2 $175,000 2007 Wokai $820,467 √ - √ √ 14(24 total) 4 $366,280 2001 Net4Kids $1.51million √ - √ √ 68 13 $383,000 2003 Connexion Colmbia $1.7 million - - - √ 200+ 4 $484,217 2004 GiveMeaning $2.08 million √ - - √ 70(Funded) 11 $200,000 2003 Help Argentina $2.12 million - - - √ 580 13 $900,000 2002 Modest Needs $2.5 million √ - √ √ 1,300+ 28 $451,114 2004 GreaterGood South Afirca $4.0 million - - - √ 450 40 $3,20,000 2000 GIVE Foundation $4.7 million - - - √ 563 22 $2.4million 2003 GlobalGiving $6.2 million - - √ - 12,000+ 61 $7.4million 2000 DonorsChoose $26.0 million - √ - - 300(Daily) 32 $5.4 million 2005 Kiva $103 million - - - √ 17,000+ 21 $4.0million 1999 MissionFish(eBay Giving Works) $20,582 - √ - - 98(147 Total) 5 $125,000 2008 Rang de $190,466 √ - √ √ 500+ 15 $732,560 2007 Better place Volun-teers Loans In-Kind Cash Funds Raised (last FY) Resources Brokered Offerings Staff Budget Founded Organisation

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29. While India has made some progress towards its Millenium Development Goals, we can see that there is yet considerable ground to cover (1/2) India – Progress towards Millenium Development Goals Goal 1 : Eradicating Extreme Poverty and Hunger Poverty Headcount Ratio Goal 2 : Achieve universal primary education Drop-out rate Source : Millenium Development Report, India Country Report 2005 Goal 3 : Gender Parity in Education Female Proportion in Primary Education Goal 4 : Reduce under 5 mortality rate Under 5 Mortality Rate (Death per thousand births)

30. While India has made some progress towards its Millenium Development Goals, we can see that there is yet considerable ground to cover (2/2) India – Progress towards Millenium Development Goals Goal 5 : Reduce maternal mortality rate (MMR) MMR deaths per 100,000 live births Goal 6 : Reduce prevalence of HIV/TB Deaths per 100,000 population on account of TB Source : Millenium Development Report, India Country Report 2005 Goal 7 : Ensure environmental stability Population with access to sanitation Goal 8 : Global Partnership for Development Tele-density

31. The iGive product was a resounding success during the Mumbai and Delhi Marathons with more than 100 pages being setup Key Stakeholders – Fundraisers

32. iGive pages have been setup to collect money for the Bihar Flood victims, and Mumbai terror attacks amongst many other causes Key Stakeholders – Fundraisers