‘Donate Items’ is an online marketplace but for Donors and NGOs.

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Chander Thareja, Founder
mobile: +91-9810499227
@: cpthareja@donateitems.in
Shaheen Madraswala, Co-Founder
mobile: +91-8451843100
@: shaheen@donateitems.in
..the easiest way to experience the joy of giving!
IntelleMind Technologies Pvt. Ltd.

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The Problem for NGOs
• NGOs are in constant need of various items which are integral to achieving
their objectives. Highly resource constrained.
• 3.2 million NGOs in India alone. About 10,000 of these are credible and
making impact.
Our Value Proposition
• NGOs can set up a free account on our platform and can post their item
requirements.
• Individual donors and companies from across the world can fulfill these
requirements by either sending their own items in good condition or by
purchasing items from an e-commerce site and giving NGO delivery address
on the shopping site directly!

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Problem for item donors
• Surplus in households and many companies that is no longer useful for them
• Most people find it difficult to locate NGOs nearby and simply end up donating
items to domestic help or even worst trashing them.
• With cash donation, donors are concerned that 100% of it does not reach needy
• Unable to buy common donation items online
• There are 300 million internet users in India growing at a rapid rate of 32%.
Indians are donating 2.5% of their yearly income. It is mandatory for large
companies to spend 2% of their profits in CSR activities.
Our Value Proposition
• Donors can post the details of the used items that NGOs can procure.
• We are building our own e-Commerce portal for products utilized by BoP.

4. 2 minute video here
We are a for-profit social enterprise.
Our mission is to reduce economic inequality between the rich and
poor globally.
Our ‘Donate Items’ portal www.donateitems.in is live! Our Android App
for Donors can be downloaded from here
We will bring relief during disaster e.g. earthquake, floods etc.
We increase the life span of items. We reduce waste, conserve resources,
prevent pollution by reducing the need to collect new raw material, save
energy, help protect environment.
Quick Demo

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For NGOs : It’s a simple 3 step process!!
1. Fill in a registration form. We request you to submit your NGO
registration certificate, financial statements, IT returns, impact, team
2. List your item requirements.
3. Access donation listing by donors. Donors put up listing of items such
as clothes, shoes, computers, etc. that are in good condition. Companies
also offer their surplus items for donation. If you notice items that you
wish to procure you can get in touch with the donor directly!
How www.donateitems.in works

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For Donors : It’s even simpler!
1. Create an account on our website OR simply hit the button to
create a listing of surplus items in good condition that you no longer need.
2. Browse causes and NGO item requirements that are close to your heart and
buy from popular E-Commerce portal.
How www.donateitems.in works

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Shop to your heart’s content!
• A unique ECommerce portal that sells products used by people at BoP (Bottom
of the pyramid) ONLY. Examples include pens between INR 1-2, blankets INR
90-250, sanitary pads (pack of 8) INR 20-25, spectacles INR 80-350, Parle-G
biscuit small pack less than INR 2, tents and tarpaulins, Rice INR 20-30 / kg etc.
• Potential customers using ShopDilSe will be from upper and middle class but
they will buy for people at BoP (80% of the population). NGOs can also buy.
Retail stores serving BoP customer base can buy.
• ShopDilSe will be tightly integrated with Donate Items. NGOs will be able to
select a specific product from ShopDilSe that they wish to procure.
• We will also sell products manufactured by non-profits and for-profit social
enterprise that will be used by people at BoP.
• There is very little competition as most other E-Commerce portals sell products
used by upper and middle class.
ShopDilSe

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1. Yousee.in: Based in Hyderabad, it has a very small user base. Number
of items being donated as listed on the website is only 7 even after 3
years.
2. GiveIndia.org: You can only use this portal to donate money not items
3. Amazon’s Gift a Smile Initiative: There are roughly 30 NGOs enlisted
on this platform. We expect to reach out to a much larger number of
NGOs. There is no option to donate used items at Amazon.
4. Amazon, Flipkart and other emerging e-commerce portals: All e-
Commerce portals sell products consumed by upper and middle classes.
Donors using Shop Dil Se will be from upper and middle classes but
they will buy for people at the bottom of the economic pyramid.
Competitors

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Chander Prakash Thareja, Founder
https://in.linkedin.com/in/cpthareja
• MCA with over 18 years of experience working in the
IT industry. Resigned as Technology Vice President from Royal Bank of Scotland in Nov'
2014. Experience in working in 6 countries on various business assignments.
Shaheen Madraswala, Co-Founder
https://in.linkedin.com/in/shaheenmadraswala
• B.A. in International Relations from Mount Holyoke College in the USA.
 Over 3 years of experience working with multinational organisations,
governments and non-profit entities including UNICEF headquarters in
NYC, at the Results for Development Institute in Washington D.C, the
Abdul Latif Jameel Poverty Action Lab (J-PAL)
Pratush Kukreja, Advisor
https://in.linkedin.com/pub/pratyush-kukreja/22/460/690
PGP in Management (Indian School of Business, Hyderabad) , B. Tech
(Thapar University). Member of the investment team at Unitus Seed Fund.
Leading a BU for a Blackstone-portfolio company worth a topline of INR
250Cr.

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Marketing
Channels Marketing Activities
Like minded volunteer base – We have 75
part time like-minded volunteers
spreading the word
Participating in relevant events and
exhibitions
Using NGO network (as NGOs are end
beneficiaries)
Advertise on NGO websites
To bring traffic, utilize SEO optimized website
having detailed profiles and information of all
registered NGOs
Flash mob in malls, going to schools
and colleges. Involving the youth.
Social media marketing, digital marketing
Writers, Influencers who feel for the cause
Print media - Articles

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1. Affiliations to major e-commerce portal: Every time a donor visits
FlipKart, Amazon or Snap Deal through Donate Items to fulfill an NGO
requirement, we get an affiliate or a referral fee of up to 20% of the sale
value.
2. Shop Dil Se: Our own e-Commerce portal being developed where we will
enlist merchants/vendors who sell common donation items at whole-sale
values and will charge a nominal commission.
3. Paid Advertisements : In addition to Google ADs, it is a good platform for
luxury brands to advertise since we have affluent Donors coming to the site.
4. Corporate Campaigns : We are currently running 4 corporate campaigns
on our site. Corporate clients advertise activities that they would like to do
in partnership with NGOs.
Major Sources of Revenue

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• Partnership with other E-Commerce websites
• Data sharing – Let’s say an NGO requirement of stationery is not fulfilled by
the Donors for 2 weeks. We will share this information with our Stationery
vendor partner who can offer it to NGOs at a discounted price. We will charge
a fee from vendor partners for sharing these leads.
• We will win competitions and grants for the unique concept and impact.
• CSR Consulting - Longer term, we will provide CSR consulting services to
corporate clients.
As we are balancing impact with revenues, we are not considering the
following:
NGO subscription fee and Premium listing (item requirements) of NGOs
Major Sources of Revenue

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Traction and Impact
37 Donors registered
Number of used items offered for donation by users - 27
From 1st April 2015 to 31st Oct 2015, we have seen 8,576 visitors, 6,036
unique visitors and 27,632 page views on donateitems.in!
On boarded 54 NGOs including Teach For India and READIndia.
Approximately 1,500 lives touched. 15 NGOs benefitted. Value generated for
NGOs = INR 500,000. 2 Corporate campaigns availed by NGOs.
3 sets of used items and 17 sets of new item donations facilitated.
Items sent for recent Nepal Earthquake relief.
88 part time volunteers
Partnerships with two logistics companies
Number of corporate campaigns – 4

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Funding Requirements
INR 65 Lakhs or $110,000 to cover expenses for 1 year
The expenses breakup is Salaries 54%, Consulting 23%, Operational Expenses
9%, Marketing 8% and Others 6%
54%
23%
9%
8%
6%
Expenses Year 1
Salary
Consulting
Operational Expenses
Marketing
Travel

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Key Milestones
Milestone Month 3 Year 1 Year 2 Year 5
Enhanced user interface and features of www.donateitems.in and
Andoid App.
Launch ‘Shop Dil Se’ e-Commerce portal with 3 vendors – Stationary,
Spectacles and Blankets
Register 200 credible NGOs
Register 500 credible NGOs and 75,000 Donors.
Launch iOS and Windows mobile App.
Facilitate 40,000 item donations worth $215384
Revenue = $16,000
Onboard 1500 NGOs across India.
Facilitate item donations worth approximately $1230769.
15 companies.
ShopDilSe number of vendors – 500, Number of products available on
ShopDilSe – 3500
Revenues = $200,000
Item donations worth approximately $4615384.
Onboard 7000 NGOs across India.
Operations in 5 countries.
Onboard over 70 companies.
2000 sellers and 15000 products on ShopDilSe.
Facilitate item donations worth approximately $4615384 .
Revenue = $1076923

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Google ADs (Based on number of visitors)
data sharing,
Banner, sidebar ADs, competitions / grants
Affiliate commission, partnership with other
eComm portals, Shop Dil Se
Earning from corporate campaigns, events,
CSR consulting
Revenue – 2 Years
Revenue
0
50000
100000
150000
200000
250000
300000
350000
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AmountinUSD
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Expenses vs. Revenue - 2 years
Expenses
Revenue

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Media

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Why you should invest?
• There is no portal that lists item requirements of NGOs across a range of causes,
locations and item categories that a donor could choose from. There is no portal that
leverages the rapidly expanding e-commerce to fulfill NGOs item requirements
• There is a large segment of donors who prefer donating items as against cash.
• Our concept is easily scalable. Both inequality and consumerism have reached their
zenith globally. We therefore hope to make our platform global! We have initiated
feasibility study to deploy in Nigeria and Bulgeria.
• There is buying happening and for unique reason. ShopDilSe will sell products used
by people at BoP(80% of the population). Very little competition in this segment.
• The team has an impressive mix of management, technical and sector expertise
• You will be making a huge impact in the lives of millions of people.
• This is an opportunity to revolutionize the philanthropic space