Make Your Hotel Shine Online: Shift to a Visual Experience

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Make Your Hotel Shine Online: Shift to a Visual Experience

  1. 1. Make Your Hotel Shine Online: Shift to a Visual Experience vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
  2. 2. Vice-President, Best Practices, Online Merchandising VFM Leonardo Inc.
  3. 3. Hotel Media Strategist 200rooms.com
  4. 4. • We’re maxed out from constant information overload • Hotels put all info on homepage b/c bandwidth was slow in 90s • Sharing/experience economy • Pinterest/social media • Smart phone/tablet use (mobile) is growing exponentially. Mobile search up 200% in 2012 (Google). Tablets will outsell PCs by 2015 (IDC) • In 2013, Google declared itself a “mobile-first” company. Most people now access Google via mobile beginning this year • LinkedIn mobile use: 19% in 2012; 30% in 2013 • Millennials don’t read as much
  5. 5. • Ask for it • Track social media • Learn Instagram • Create events at property • Pop up trend is growing • Create pages about destination & partners • Create a local restaurant guide. Interview your chef. Interview someone else’s chef • Create pages with a calendar of events, like Papaya Playa • Find amateur photographers on staff and make a deal • Create contests on social media • Create a photography class
  6. 6. • Experiences + emotions • Anecdotes + context • Amenities + people • What are your USPs? Visuals should revolve around those • Employees all have a different story about the hotel. Ask their opinion/feedback. Especially millennials. Start a webpage with their answers • Where is your hotel within the destination, and what is close by for your guests to do? Your answer is a story • Why does your hotel offer good value? Another story • Create a story arc
  7. 7. • You don’t need a blog, but it’s good to think like a blogger • Brands are becoming publishers/content marketing • Many websites are busy but not comprehensive • Everyone will tell some kind of story eventually online • Start simple • Have a plan & keep it focused • Only prepare a posting schedule you know you can stick to • Even once a month is okay to start • Post testimonials from business travelers, wedding parties, couples, birthdays, meeting attendees & meeting planners • Post photos and videos with just a short paragraph description • Authentic reviews are gold today
  8. 8. Marketing Services, Director Lancaster House
  9. 9. Recording of this webinar ◦Share it with your colleagues Missed the Webinar? It’s Ok, Check out the Recording
  10. 10. Anatomy of a Visual-First Website Experience: Best Practices for Hotel Marketers
  11. 11. Invitations to upcoming webinars •Topics include maximizing your web marketing with multi-media, moving to mobile optimization, and more!

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