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Traditional vs Internet Marketing

This presentation is meant to help business owners and marketing managers decide between Traditional and Internet Marketing.

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Traditional vs Internet Marketing

  1. 1. Traditional vs. Internet Marketing How do you know what to use?
  2. 2. Your Marketing Goals 1. Increase awareness of your company to your prospective customers 2. Demonstrate your value to those prospects 3. Be seen as Expert in your industry 4. Ultimately – Create new customers Probably look like this:
  3. 3. Your Target Market • May be local, national or international • As high as 97% of consumers do some portion of their shopping online • Your Potential Market (size, value) needs to be assessed as you determine how to market to them
  4. 4. Value of Mass Media* • Reach a larger audience in your area • Get your message in front of people • Great for developing top of mind awareness if you have the budget to establish frequency *Mass Media = TV, radio, newspapers, magazines etc.
  5. 5. Why not use Mass Media? • Traditional Advertising may reach an audience that is too general (masses) • No one Media Company will reach all of the area you serve, i.e.: TV, Radio, Paper • Cost to reach your target market can be very expensive with Mass Media • Once you stop spending your advertising is gone.
  6. 6. Why Use the Internet • Its use is growing by leaps and bounds • It’s used for research on a regular basis for most people, especially small business owners • It allows us to better target potential members • It allows you to gain continued value from more of your marketing efforts, as your content can keep working indefinitely
  7. 7. EVERYONE IS ONLINE BECAUSE THE INFORMATION WE WANT AND NEED IS AT OUR FINGER TIPS. Internet Users in the US. • 78% of Population • 634 million Websites • 54 million added in’12 • 1 billion Facebookers • 47% are Female • 40.5 years – average age • Etc. etc. etc. 273,785,413 Posted in Tech blog on January 16th, 2013 by Pingdom Growing Leaps & Bounds
  8. 8. Used for Research 86% of consumers look up the companies they buy from on the internet first. North of 57% of a buying decision is made through online research before a prospective customer ever decides to talk with you. How will you get their attention?
  9. 9. Better Targeting • You can write content specific to what your potential customers are looking for • You can bring in more qualified traffic
  10. 10. Content Forever Online content you build out will last forever and grow like compounded interest with ongoing ROI over time.
  11. 11. What is Internet Marketing? • It combines traditional Marketing, Advertising and Public Relations on the Internet to create customers • Uses the Internet to achieve four main goals: 1. Attract more qualified people and build awareness of your company 2. Engage people at their point of need and further educate them down the decision making process 3. Convert a higher percentage into customers 4. ROI – Gives you analytics to see what’s working and its value
  12. 12. Inbound Marketing Defined Inbound Marketing is a holistic approach that creates content that people WANT and find useful. And it has been growing since about 2006.
  13. 13. Internet Marketing Tools • Website • Blog • Email • Social Media • Press Releases • Online Ads • Landing Pages • Analytics • Video • Etc.
  14. 14. Holistic Marketing Strategy
  15. 15. Inbound Philosophy • More people want to find relevant information that helps them solve their problems • They search on the Internet • They are looking for someone to help that they believe they can TRUST • Inbound uses a holistic approach to create and promote content to meet those needs
  16. 16. Ready to Talk? Call Half a Bubble Out if you would like to discuss your marketing needs. We are patiently waiting for your call, but eager to help you grow your business! Call us at 530-345-8295 Or email: helpdesk@halfabubbleout.com
  • MoninaPaculan

    Nov. 14, 2016
  • rasoolas2000

    Dec. 28, 2015

This presentation is meant to help business owners and marketing managers decide between Traditional and Internet Marketing.

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