Traditional marketing relies on print, broadcast, direct mail, and telephone advertising to present brands directly to customers. Modern marketing, also called digital marketing, focuses on customers talking about brands through social media and word-of-mouth. While traditional marketing allows mass reach, modern marketing enables real-time customer service and higher conversion rates through targeted online interactions. Both approaches have benefits, but modern marketing is better suited to today's internet-connected customers and helps companies compete with larger corporations through data-driven insights.

1. Traditional and Modern Marketing Its
Benefits,Concept,Trends
Presented By
Nandhini.N
Lead Generation Team

2. What's Modern Marketing
Modern Marketing / Digital Marketing is it holds that the key to achieve the
organisational
goal consists of the company being more effective than competitors in creating,delivering
and communicating superior customer value to its target Markets.
Factory Product
Selling &
Promotion
Profit through
customer
satisfaction

3. Traditional Marketing
Traditional Marketing is a broad category that incorporates many forms of
advertising and marketing.
Eg : Advertisements that we see and hear everyday.
The Major four categories are through prints,broadcast,direct mail and telephone.
Traditional Marketing
Fax
Networking
Direct Mail
Exhibition
TV
Face to Face
Meetings
Product
Samples
Cold Calling

4. Traditional Vs Modern Marketing
In Traditional marketing,brand is presented
to customers directly.
Brand talks to customers.
In Modern Marketing brand is talked by
customers.
Customers talks and world of
mouth involved.
Brand Brand Brand Brand

5. BENEFITS OF TRADITIONAL MARKETING :
TV :- Television broadcasting is not dead even though there is a boom of socialmedia
and online marketing,TV is still an important traditional marketing method companies
should consider advertising on.Advertising efforts on TV or Radio has the benefit of
reaching mass audience.
REAL CONNECTIONS :- Social conversation certainly has its advantages ,but nothing
can really compare to face-to-face experiences. Further,Word of mouth is still highly
effective, particularly for small businesses.
Target Customers :- Traditional Marketing works best when you understand your customer
and marketing strategy, you're realistic about your marketing spend.

6. BENEFITS OF MODERN / DIGITAL MARKETING :
1.Digital Marketing Connects You with Consumers on the Internet
2.Digital Marketing Saves You Money and Time
3.Digital Marketing Enables Real-Time Customer Service
4.Digital Marketing Helps Generate Higher Revenues
5.Digital Marketing Can Help You Compete with Large Corporations
6.Digital Marketing Prepares You for the Internet of Things
7.Digital Marketing Generates Higher Conversion Rates

7. Two ways in Modern Marketing

8. Challenges in Modern Marketing
1. Marketing and Sales Data
Before you can start using data, you need the time and tools to capture, interpret and
make decisions about the data you have.
2.Tracking Marketing Leads
3.Time Management
4.Trust worthy
Website Visitors
Suspects
Prospects
Leads
Qualified Leads

9. Challenges In Traditional Marketing
Price :- Traditional media buys are usually more expensive than newer forms of advertising.
Lack of Timeliness :-Traditional advertising does not allow you to respond to changes in the
marketplace as quickly as newer forms of communication.
Harder to Target Audience :-Print and broadcast outlets provide media kits with audience
demographics, but once a magazine is mailed, a paper is delivered or an ad is broadcast, we don’t
know who actually read, saw or viewed your ad.
Less Information :-The message you can deliver with traditional advertising is much more limited
compared to newer forms of communications.

10. CONCLUSION
Thus, Modern Marketing methods are better than the traditional
methods as they help in customers attraction.This appeal helps in
high leading to repeat purchase of the product and customers
satisfaction....
Even Traditional methods with innovations will work wonders.

11. To view my slide :
Click on to :
http://www.slideshare.net/NandhiniNakkeeran/trad
ition-cum-modern-62535350