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Lecture 7 seo training
- 1. Search Engine Optimization (SEO) © Abid Sultan – Cyber Designz Lecture – 7: Off-Page Optimization • What involves into Off-Page Optimization? • What are Link Types? • Link Properties and Value • How to Get Quality Links? • Link Building Strategy • Summary “It is a dangerous thing to think we know everything.” -Jack Kuehler
- 2. © Abid Sultan – Cyber Designz What involves into Off-Page Optimization? • Off-Page Optimization involves everything about inbound/outbound links. • Links should be according to the Search Engine Guidelines. • Do you remember Search Engine Ranking Factors? • What are Search Engine Guidelines for Links? • Do you find any On-Page Optimization concerns in Off-Page Optimization?
- 3. © Abid Sultan – Cyber Designz What are Link Types? • What is a Link? (the hard fact…) • Does any other type of the links exists? • What about Textual and Non-Textual links?
- 4. © Abid Sultan – Cyber Designz Link Properties and Value • What property we are interested in? • What sort of the value? • Markup Attributes • SEO Characteristics of Link Involve: • Followed • No-Followed • SEO Value of Link Involves: • Anchor Text • Authority • It’s all about Link Quality!
- 5. © Abid Sultan – Cyber Designz How to Get Quality Links? • How we define Quality? • Any Search Engine Ranking Factors comes here? • So, what is the Link Quality? • Let us consider: • Relevance • Ranks • PageRank • Authority • Etc. • Any Platform that adheres quality, opt for that.
- 6. © Abid Sultan – Cyber Designz Link Building Strategy • Defining a roadmap for getting inbound links. • Yes, get the quality and quantity. • The most important question is missing so far! • We can go with: • Directories • Blogs • Forums • Articles • PR • Social Stuff • Etc.
- 7. © Abid Sultan – Cyber Designz Summary • Off-page optimization is about outside concerns a website according to search engines guidelines. • The main concerns is about inbound links while keeping focus on type of the link and different other aspects. • Knowing about link attributes and value concerns helps in effective off- page optimization. • Off-page is more about quality back links, the more quality the better results. • So, defining an appropriate off-page strategy is an other key to success that includes how you are going to build links.