The target audience for the media product is 15-28 year olds who enjoy supernatural horror films. The film aims to attract this audience by following conventions of the genre and featuring relatable teenage male characters who investigate a supposedly haunted house. Initial research in the form of an online survey tested the concept with the target demographic. Rough cuts of the film were presented to the filmmakers' class, who fall within the target age range, to gather feedback on how to improve the film and make it look more professional. A final cut was then tested with the class and a focus group, and feedback indicated it successfully appealed to and engaged the target supernatural horror film audience.

1. Q4/Q5. Who would be the target audience
for your media product? How did you
attract/address your audience?

2. Core target audience
• Demographics:
- 15-28 year olds
- Male and female
• Psychographics:
- Enjoy (supernatural) horror films
- Adventurous and daring
- Antisocial behaviour

3. Character Appeal
• The teenage boys in our film appeal to
our target audience, because they match
our description.
• They are naive teenage males, who are
adventurous enough to venture in to the
house rumoured with a demon woman.
• This will attract our target audience as
they can relate to the teenage males.

4. Character Appeal
• For the majority of our film, we conformed
to conventions of supernatural horror.
• This means that any fan of supernatural
horror should already be familiar with our
film even without any prior knowledge of
it.
• This is good as we can presume that anyone
who has chosen to watch it on the basis
that they like supernatural horror, will like
‘Wakefield Manor’.

5. Initial Research
• We created a questionnaire on survey
monkey which tested our concept, then
sent it out to our target audience.
• An analysis of this survey is up on our
blog.
Audience Research Analysis

6. Pitch
• We presented our pitch to our media class
and got feedback about our ideas.
• Our class luckily fall into our target
audience.
• We were made aware of certain
improvements that would help our film to
look professional and conform to
conventions of supernatural horror.
• An analysis of our pitch is up on our blog.

7. Rough Cut
• We presented our rough cut to our media
class and got feedback about our ideas.
• We showed them two rough cuts.
• 1 being the rough cut on our YouTube
channel.
• 1 being a rough cut with our final shots
before we got in to the detailed editing.
7

8. Rough Cut
• The first rough cut was to demo our story
board and test location.
• We got feedback about how to maximise
verisimilitude and show our story
convincingly.
• This mainly focused around mise-en-scene
and dressing our set.
• This was achieved in the final cut.
8

9. Rough Cut
• The second rough cut was to demo the
shots; order and length, basic titles we
had at the time, and a basic sound mix.
• We identified that everyone loved the
tracking back from the door shot.
• We identified that our titles needed to be
positioned better.
9

10. Final Cut
• After completing our final cut, we tested
it twice to our target audience.
• Once to our media class.
• Once in a focus group.
10

11. Final Cut
• When testing to our class ______.
• (I missed the lesson to need to talk to my
group)
11

12. Final Cut
• We held a focus group of x people, who watched
our opening then filled out a few questions.
• It was conventional of the supernatural subgenre.
• Everyone was interested in watching more.
• It looked professional, and most said it was
clear.
• The most effective shot was the tracking out
from the door.
• The most frightening aspect was the sound mix.
12

13. Appealing to Audience
• After our focus group and class viewing it
is evident that we have appealed to our
target audience.
• Everyone that watched was interested in
continuing the film, and the majority
found it effective and conventional.
13