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1. RESEARCH ASSESSMENT SO FAR Name: _____________________________________
Tasks sofar:
1) Music video research(30 videos) 2) Inspirationalconstruction
3) Digipak research 4) Intro into MV’s(history/purpose/socialnetworking/AndrewGoodwin ‘visualpleasures’)
5) Function of a music video 6) Promotionof anartist
AssessmentFocus Level 1
Minimal/incomplete
Level 2
Basic
Level 3
Proficient
Level 4
Excellent
Completion -incompletetasksor partsinc.
-workis rushedor irrelevant
likely to containerrors
-somesmall partsincomplete
-workis straightforwardwith
minorerrors
-all set taskscomplete
-workis developedwithno
errors
-all set taskscompletewith
detail andis enhanced
-mostchallengetaskscomplete
-toplevel 4 showsindependent
taskswhichwere notset
Research of similarproducts -researchshowsno tovery little
range(of artist/genresof Mv’s)
-no or very little research into
ancillary platforms
-somerangein artists/genre
-someresearchinto ancillary
platforms
-rangein artists/genre
-researchintoancillary
platforms
-thereis full rangein bothmain
taskandancillaries and
researchis focusedandshows
reflection andevaluation
Research of target audiences -no or little researchwhich is
likely toshowinaccurate
audiencesin relation totype of
artists/music/purpose
-showssomeunderstanding;
likely tobe able to identify
targetaudiencebut notclearly
relate to artist/music/purpose
-clear understanding;can
identify targetaudienceand
there is a connection to
artist/music/purpose
-clearly understandsthe
connectionbetweenformand
audience. Audienceresearchis
detailed andaccurate.
Time management -misseddeadlinesor late
submission(whichhasprobably
impactedquality/quantityof
work)
-mostly upto datewith some
minorincompletionwhich has
slightly impactedquality
-workis upto dateand
thereforethe qualityof workis
good
-all workis fully up todate and
thereforequalityof workis
excellent
Use of digital technology -no or very little rangein
technology
-doesnotrangein use
tools/featuresof selected
programs
-somerangein technology
-somerangein use
tools/featuresof selected
programs
-rangein technology
-therangein use tools/features
of selected programs shows
technical skill andenhances
mosttasks
-widerangeof technology
whichfull rangein advanced
toolsandfeatures whichshow
advancedskillsthatfully
enhanceall tasks
Presentationofwork -presentationof workisnot
clear, neator organised
-couldbe cluttered orbare
-presentationof workshows
someclarity andsome of the
workhassomeelements of
organisationandneatness
-presentationof work shows
clarity; the neatnessand
organisationmakesmeanings
clear
-presentationisexceptionally
clear andorganisedwithskill
whichmakesworkfully
accessible
3 targetsto improve the workare: