This document outlines the stages and tasks involved in planning, producing, and evaluating a blog for an AS media studies coursework project. It includes research, planning, production, reflection, and pitching stages. Tasks involve audience research, location scouting, costume and prop design, editing tutorials, and evaluating peer blogs. Technology websites to use at each stage are suggested for tasks like online presentations, video editing, and embedding media. Evaluation questions address representation, audience, and learning from the process.

1. AS BLOG CHECKLIST
Group member 1: _____________
Group member 2: _____________
Group member 3: _____________
Group member 4: _____________
Research and Planningmark scheme: Blog is 20 marks or 20% of your c/w mark.
Level 1 Level 2 Level 3 Level 4
0-7 marks 8-11 marks 12-15 marks 16-20 marks
You are marked on………
 planningandresearchevidence will be complete anddetailed;
 researchintosimilarproductsanda potential targetaudience;
 organisationof actors,locations,costumesorprops;
 workon shot lists,layouts,drafting,scriptingorstoryboarding;
 care inthe presentationof the researchandplanning;
 Time management
Technology(differentwebsitesyoucan use on your blog)
Photopeach.com Emaze.com Makeagif.com Issuu.com
Fontbook.comanddafont.com Powtoon.com Thinglink.com Animoto.com
Zoho Moovly Flipagram Abcnotes(iphone
app) Mindmeister.com Speakerdeck Rawshorts
(animationpresentation) Slidelyslideshow Camtasia Photosnack
Mural-ly Gifs
Evaluation Questions
1. In whatwaysdoesyour mediaproductuse,developorchallenge formsandconventions of real mediaproducts?
2. How doesyourmediaproductrepresentparticularsocial groups?
3. What kindof mediainstitutionmightdistribute yourmediaproductandwhy?
4. Who wouldbe the audience foryourmediaproduct?
5. How didyouattract/addressyouraudience?
6. What have youlearntabout technologiesfromthe processof constructingthisproduct?
7. Lookingback at yourpreliminarytask,whatdoyoufeel youhave learntinthe progressionfromittothe full
product?

2. [RESEARCH] [PLANNING] [REFLECTION] [PITCH] [PRODUCTION]
STAG
E
# TASK Technology
/website
used
Compl-
ete?
Rs 1 Genresand Subgenres (Sept13)
In partners.Researchintosubgenresandconventionsof those subgenres.
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OTS Introduction (class task) (Sept15)
Aboutthese films:
-forrestgump -skyfall -juno -hostage -flubber
-girl with dragon tattoo
Rs 2 What is an OTS? (Sept24)
In groups. Powerpointusingartofthetitle.com analysingdifferentOTS’sand
comparingthem.
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Rs The purpose of an OTS is to: (5 reasons – we discussedthisinclass) (Sept27)
1. To establishgenre of film.
2.
3.
4.
5.
Rs/Rf 3 Iconography in a subgenre (Sept30)
In setgroupsas Prezi
a) Collage of subgenre
b) Audience Interviews
c) What youlearntfrom audience feedback
d)
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Rs 4 Types ofOTS (Oct 9)
In setgroupsas Prezi.
OTS 1 OTS 2 OTS 3
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Rf 5 The Team (Oct 23)
-Create a presentationusinganonline presentationprogramwhichintroduces
the team…include atitle page withthe title ‘the team’ withyourfullnames
-Complete as‘Emaze’ https://www.emaze.com/ or‘Slides’presentation
http://slides.com/
-Each personhas1 slide whichincludes:
-their picture -strengths -weaknesses -personal
targetsforcoursework
Pl Swede Planning(Nov3)
In final groups. Formatisyour choice (powerpoint/prezi….)
Presentationtoinclude:
a) Storyboard
b) Script
c) Costume/prop/actorevidence
d) Locationevidence
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3. STAG
E
# TASK Technology
/website
used
Compl-
ete?
Rs 6 Individual filmresearch(Nov12) **** shouldbe multiple datesforeachfilm
7-15 filmseach(don’thave towatch whole film!)
*EXPLORE MULTIPLE SUBGENRES!
In researchinclude:
 Picture fromfilmorhyperlinktotrailer
 subgenre conventions
 technical codes(camsamc, MES, E, S)
 anythingthatis inspirational toyouforyour coursework
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Rs 7 Further research (Nov30)
3-5 filmsinadifferentsubgenre than whatyoudidforassign 6.
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Rs 8 OTS research (Nov30)
a) uploadworksheetonblog (researchingopenings)
b) 6-9 frame analysis for1 opening
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Rs 9 Looking at other c/w (Dec14)
Blogpost about2 videos(good/goodorgood/bad) give grade /60and explain
whyit’sgood/bad. Considermarkscheme inyour explanations
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Pl 10 Exploringideas (mindmaps) (Jan 4)
Complete 3of the double sidedworksheetswhichiscomingup withideasfor
your OTS.
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Pl 11 Narrowing down ideas (Jan8)
Copyand complete the templatesonblogfor3 of yourbestideas.
Rs 12 What is a target audience? (Jan8) (complete usingSLIDES)
Complete A-Fasa groupand G individually
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Rs 13 Mass vs niche audience (complete asa blogpostor online presentation) (Jan11)
A mass audienceis…….
A nicheaudience is……
Most horror films arenicheaudiences because……..
Give examples of different 3 subgenres of horror and identify their nicheaudiences and
explain why they have those types of audiences…..
Rs 14 Mainstream vs independenthorrorfilmsand theiraudiences (Jan 14)
(complete asanonline presentation –A NEW ONE)
A mainstreamfilmmeans……..an example of a mainstreamhorror films is….Itis
mainstreambecause…..It’s target audiencewould be…..
An independent filmmeans……an example of an independent filmis….It is independent
because…..It’s target audiencewould be….
Optional: I enjoy mainstream/independent type of films the most because……
(independent posts)
Pr 15 MediaEquipment(Jan15)
Take some photosof yourgroup usingthe equipmentandwrite afew bullet
pointsaboutwhatyou learnedabout duringthe lesson.
You mightwantto try to uploadyourphotosto photopeach.comandthen
embedonblog….youwill use thisprogramlatersogoodto start now!

4. STAG
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# TASK Technology
/website
used
Compl-
ete?
Rs 16 FilmBilling(Jan15)
First,we will lookatfilmexampleJuno.Then,youwillwatchthe film‘crash’and
write downthe titlesinthe OTS.
Take a photoof the sheetanduploadtoblog
Rs 17 Filmtitles/creditsresearch (Jan16) (use artofthetitleoryoutube orNetflixto
lookat OTS) UPLOAD SCREENSHOTSTO BLOG POST WITH CAPTIONS
Done individually,eachpersonlookat1 openingsequence each (differentfilms)
*Try not to search look atfilms with too muchCGI….
Showyour researchof filmtitlesandcredits byuploadingscreenshotswith the
captionsbylookingatfollowinginfo:
-what’sthe order?
-font?Placementinframe?Sizes? colours?Animation?Suitabilityforgenre?
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Pr Practice openingsequence
You will learnhowtoeditinfinal cutin weekof Jan18, youwill create an
openingsequence usingexistingfootagefromaman ina cave. Your groupwill
choose the style (linar/non-linear) andyouwill applysetmusicandapplytitles
like anopeningsequence would (make sure incorrectorderusingfilmbilling
sheet)
Save on final cutas Quicktime,uploadto(720 or 1080p) group youtube account
and e-mail the youtube addresstoMrs Connell
Pr/Rf OPTIONAL: Introduction to editingblogpost
Write a blogpost reflectingonwhatyoulearnedineditinginFinal Cut. Youcan
write aboutthe toolsyouusedand whyyouthoughttheywere useful etc.
You couldalsoinclude:
 Screenshotsfromfinal cut(CMD+ SHIFT + 4)
 Embeddedvideosyoucreated
Pr 18 SWEDE FILMING PHOTOS (Jan 18)
-Take photosduringfilmingthe swede (trytohave around20 witheveryone)
-uploadtophotopeach.comandthenembedonblog
*onlytag namesof people whowere involvedinfilming!!!!!
(rememberyoulose marksif youdon’t complete filming)
Pr 19 SWEDE CONSTRUCTION (Jan18)
-snapshotscreenshotsfromfinal cut (about10-15 screenshotsfrom beginning
to endof project)
-use makeagif.comtouploadyourscreenshotsandthenembedonyourblog
Pr 20 SWEDE VIDEO (Jan 20)
-embeddedvideo(youmustuploadtoyoutube)
Rf 21 Evaluation of swede (Jan22)
-ina blogpost,explainwhatyoulearnedfromdoingthe swedeprojectandhow
thiswill prepare youforcoursework –use clear bulletpoints
-use visualsif you want(screenshotsfromyourswede)

5. STAG
E
# TASK Technology
/website
used
Compl-
ete?
Rs 22 Audience researchvideointerviews(due Monday) (jan31)
Instructions:
1. Each memberof the group interview1personand askquestionsbelow
(filmonphone orcamera)
2. Try to have some range in age/gender/class/interestsetc butdon’tfilm
young children (below14) as they are notpermitted to watch horror
films, norwill they reflect effective audienceresearch
3. Keepitbrief – try to encourage the personyouare interviewingtoget
straightto the point.
4. Also,practice the interview before filmingtopreventerrors
5. Setup library(group__ assign22), event(interview footage),projectin
final cut(group__ assign22)
6. Importfootage intoevent
7. In project,create a title ‘Group__: Assign22 Audience Research’ andput
your names (justonblackscreen)
8. Type the questionsinblack(all 5 of them)
9. Importanswersto question1,thenquestion2………soitgoesquestion1,
answer,answer,answer,answer,question2,answer,answer…..etcetc
10. Complete editingandcheckvolume control
11. Exportas quicktime
12. Uploadto youtube (unlisted)
13. Embedon blog
Questions:
1. What’s your favourite and least favourite horror film and why?
2. What’s your favourite and least favourite horror subgenre and why? (if
they dont know subgenre tell them: for example.......killer, monster,
zombie, creepy kid etc)
3. What attracts you to horror films?
4. What makes a good horror film?
5. What makesa bad horror film?
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Rs 23 Audience researchonline surveys (Feb4)
Instructions:
1. Loginand signup to surveymonkey.com
2. Playaroundwithit to learn
3. You needtocreate the same 5 questionsthataudiencescanwrite their
answers(notone where the tickitoff)
4. Encourage people tocomplete –be creative withthistoget people todo
it – ask teachers/parents/familymembersetc.
5. Get screenshotsof these (toshow at least3-4 responsesforeach
question) anduploadittoblog
Rs OPTIONAL: Audience researchsocial media(Feb1)
1. Same ideaas 23 but poston yourfacebook/twitterandscreenshot
people’sresponses
2. Differentpeoplecouldpostdifferent responses(1groupmembertopost
questions1-2,another3 etc etc

6. STAG
E
# TASK Technology
/website
used
Compl-
ete?
Rf 24 What didyou learnfrom audience research (Feb5)
Answersetof questionsanduploadtoblog
Pr 25 Blood Workshop(Feb1)
As a blogpost,in4 sections
1) Washingup liquidblood(greenwashingupliquid/redfoodcolouring)
2) Chocolate blood(goldensyrup/water/cocoa/redfoodcolouring)
3) KetchupBlood(ketchup/goldensyrup/redfoodcolouring/water)
4) Icingsugar blood
Under each section:
-ingredients
-picture/videos
-reflectonwhatyouthoughtof it,if you’dlike touse itin videoetc
Pl 26 PreliminaryPlanning(Feb3)
Task: Complete a1minvideothathas a character walking,walkthroughadoor,
sitdownat a table and exchange 3-4 linesof dialogue withacharacter whois
alreadysittingthere. Filmbefore Fri.
Complete inprezi andinclude the followingplanningwork
1. Overheadplan
2. Storyboard
3. Location photos
Skills/techniquesyoumustinclude:
Match onaction
Variety of shots(long/mid/close ups….)
180 degree rule
Shotreverse shot
Pr 27 Preliminaryvideo (Feb5)
Include atleast5 editingscreenshots
Rf 28 Preliminaryreflection (Feb6)
(afteryoufilming,editedyouwill answerasetof questionsto reflectyour
learningfromdoingprelim)
Pr OPTIONAL: Horror Shots (video) (feb10)
Editedvideoonblog. FilmedP5onWed Feb10 if youwouldlike todo this
Pr OPTIONAL: Horror shots photos (feb10)
Use animoto,photopeachormakeagif topresentyourphotos
Pl 29 Job Roles (Feb11)
Fill insheetanduploadscreenshotonblog
Pt 30 Pitch (feb8)
Rf 31 SelfAssessmentofBlog (Feb8)
HEALTH CHECK 1 (teacherassessment –DO NOT POSTON BLOG!)

7. STAG
E
# TASK Technology
/website
used
Compl-
ete?
Rf 32 Targets to improve our blog
To improve ourblogwe needto:



(include ALLtargets!!!!)
Pt 33 Pitch audience feedback(feb9)
Pt 34 Revisedpitch (Feb10)
Pl 35 Timelines(Feb11)
-workout exactlywhathappensinyourOTSby puttingdetailsinaworkingorder
-considertimingsonthe timeline
OPTIONAL:-thenputinto timetoast.com(signupand thenchoose free one)
Pl 36 Target audience and how your OTS is appealingto your TA (…
-detailsof yourdemographicandthenhow yourOTS isappealing
(genre/plot/character/cam/ed/sound/MES) (why would your TA enjoy/be attracted to
your film?)
Rs 37 Music Research (…
(*ONEMEMBER IN GROUP SHOULD BE MUSIC/SOUNDPERSON**)
-researchcopyrightfreemusic:
(Freeplaymusic,purple plannet,bensoundetctofindtracks foryour OTS
-uploadscreenshotsforyourresearch
-hyperlink5-10 potential tracks PLS NOTE MUSIC TAKES LONG TO FIND!!!
OPTIONAL:PlayaroundandscreenshotwithGaragebandif you wantto make
your ownmusic(oryou can adjustexistingmusic)
Rs 38 Foleyresearch (…
-researchtechniquesforfoleyyoucouldapplyinyourc/w
-thiscouldbe knives/branches/stabbing/screams/wind/lightening/whispers/ –
soundsthat are associatedwithhorrorfilms.
-youcouldembedexistingvideos/tutorialsyoufoundonline orembedsound
effectsyoufoundonline
-further,youcouldinclude dovideo‘trials’(ie stabbingawatermelonetc)
Rs 39 Institutionresearch (…
Find5 filmsinyoursubgenre andrecordthe productionanddistribution
companies.Canyoureflectonthe companies?Whatcompaniesproduce and/or
distribute inglobally? Whichonesare UK only?
Pl 40 Distributioncompany choice (…
-whichdistributioncompanyandwhy?
(lookat similar films,similar budget,similarrelease locationsetc)

8. STAG
E
# TASK Technology
/website
used
Compl-
ete?
Pl 41 Production Companydevelopment(…
-whatare some productioncompanies(studios) thatwouldproduce yourfilm?
(rememberlocation!)
-come up witha name foryour productioncompany
-thinkof some ideasforyourproductioncompany‘ident’
-couldbe still ormovingimage (coulddesigninphotoshoporFCPX)
Pl 42 Location research and scouting (…
-showplanningforpossible locations –shouldbe PHOTOS(canbe online from
google maps)
-incaptionsor on the slide,captionscouldinclude positives/negativesorlistany
concernsor obstacleswithlocations.
-couldalsocommentonwhy/how the potential locationsare goodforyourOTS
Pl 43 Location planningandorganisation (…
Pl 44 Actors planningandorganisation (…
Pl 45 Representationofsocial groups (…
Rs 46 Costume, Props & Make-upResearch(…
-showresearchof all costume,propsor make-upyoumightwanttouse
(screenshotsfrominspirational photosyoufoundonline orscreenshotsfrom
inspirationalfilms/TV shows)
Pl 47 Costume & Props planningandorganisation (…
Pl 48 Make up (IFAPPLICABLE) planningandorganisation (…
Pl 49 *Storyboards (… *SHOW MATCH ON ACTION if applicable
Pl/Pr Extension: Animatic storyboards (…
Pl 50 Shotlists(…
Pl 51 *Script (… *MUST BE IN CORRECT FORMAT!
Pl 52 Risk Assessment(…
Pl 53 Font and title planning (…
-whatfonts will youuse? Colours?Size?Animation?
-youcould include screenshotsof inspirationalfilms(how youmightwantthem
to look)
-explore infinalcut(getscreenshots)
-explore ondafont.com(getscreenshots) –annotate whyyouthinkthese will be
effective

9. STAG
E
# TASK Technology
/website
used
Compl-
ete?
Pl/Pr 54 Foleyand sound designplanningand production evidence (…
-planningandproductionevidence of Foleys (experimentsare good)
-productionevidence of sounddesign(screenshotsfromfinal
cut.......garagebandetc.......)
Pl 55 Production Schedule (time managementevidence) (…
SEE FILMING DATES ON DEADLINE LIST
-fill inchart
-alsoinclude screenshotsof yourwhatsappgroupmessages(anduploadinto
makeagif.com)
N/A Brand your blog (…
Change the template,photos, coloursandoverall‘brand’of yourblogtomake it
suitable toyoursubgenre
-DO NOTCOMPROMISE READABILITY– don’tapplybusybackgroundswhere you
can’t readthe text
- - HEALTH CHECK 2 (planning complete) DON’T POST!!!!!!!!
Pr 56 Photos/videosofproduction (filming) (…
-use a range of photosharingwebsites(photopeach,animotoetc)
Pl 57 Post Production (Editing) Schedule (time managementevidence) (…
-complete onical orany digital calendar
Pr 58 Editingsoftware evidence (…
-screenshotsof final cut to show yourunderstandingof software
-highlightrange of toolsyouused
Pr DRAFT 1 (
-embedyourOTS
Rf 59 DRAFT 1 AUDIENCE FEEDBACK & TARGETS (….
-embedyourvideoof feedback
-summarise whatyouhave learnedfromaudience researchandhow yourgroup
mightconsiderthisknowledge inyour2nd
draft
-targetsforfinal draft
Pl 60 REVISED PLANNING FORNEXT DRAFT
-dowhateverplanningtoshowfitrevisedidea
Recommended:
-timeline
-storyboard
-updated locations
-updated costume,props&make-up
-storyboards
-script
Pl 61 NEW PRODUCTION SCHEDULE (fornext draft)
-whenwill youfinishdraft2planningby?
-whenwill youfilm? -whenwill youedit?

10. STAG
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# TASK Technology
/website
used
Compl-
ete?
N/A FINAL DRAFT OF OTS (APRIL)
-embedyourvideo
Rf 62 FINAL DRAFT AUDIENCE FEEDBACK
Rf 63 FINAL DRAFT REFLECTION (group member1)
Rf 64 FINAL DRAFT REFLECTION (group member2)
Rf 65 FINAL DRAFT REFLECTION (group member3)
Rf 66 FINAL DRAFT REFLECTION (group member4)
N/A EVALUATIONQ7 *all must have evidence for each question or you lose marks!*
N/A EVALUATIONQ6
N/A EVALUATIONQ5
N/A EVALUATIONQ4
N/A EVALUATIONQ3
N/A EVALUATIONQ2
N/A EVALUATIONQ1 (WED MAY 6)
Rf SIGNOFF BLOG AND REFLECT ON OVERALL PROCESS
Formallyclose off yourblog (done as a group OR individually)
ACCESS TO BLOGS WILL CLOSE May 7, 8am
Recommended job delegation on next page

11. Recommendedjobdelegation: (butyou can change ifyou want)
Group tasksdone TOGETHER:
22 (audience interviews)
24 (audience researchreflection)
25 – (bloodworkshoppresentation)everyonedo1 slide each?
26 –(preliminaryplanning) everyonecandosomethingdifferent(i.e.storyboard,locationsetc)
27 – (preliminaryvideo) everyone editpreliminarytogether (maybe 20secondseach?)
28 (prelimreflection)
29 (jobroles)
30 (pitch) (fill inthe sheetAND/ORpicturesonyourblog)
31 (self assessmentof blog –you will be givenasheettofill inandhandin to me)
32 (targetsto improve blog)
33 (pitchaudience feedback –put onA3 sheet)
34 (revisedpitch –put onblog)
35 (timelines - agree onthistogether)
36 – (targetaudience andhowyourOTS appealstoyour TA) everyone ingrouptodo a differentaspect (ie one can
talkabout how soundattracts audience,anothercoulddocostumesetcetc)
Brand blog– leadpersoncouldbe directorof photography
60 – (revisedplanning) divideituphowyouwish
62 – (final draftaudience feedback)
63, 64, 65, 66 (individual reflections)
Director and Main editor Main cameraman and
director of photography
Credit/title designand
costume and prop
Sound designand location
planner
*51 (script)
52 (riskassessment)
55 (productionschedule)
56 (productionphotos)
57 (postproduction
schedule)
58 (editingsoftware
evidence)
61 (newproduction
schedule)
39 (institutionresearch)
44 (actors)
45 (representationof social
groups)
*49 (storyboards)
*50 (shotlists)
59 (draft1 audience
feedbackandtargets)
40 (distributioncompany)
41 (productioncompany
development)
46 (costume/prop/make-
up research)
47 (costume/props)
48 (make up)
53 (fontand title planning)
37 (musicresearch)
38 (foleyresearch)
42 (location
research/scouting)
43 (location)
54 (foleyandsounddesign
planningandprodeviden)
*Recommendedtodotogetherastheyall are linked.