1. NEA PLANNINGTASK4 – DEVELOPINGIDEAS(INSTRUCTIONS)
MUSICVIDEO MAGAZINE
Institution:Universal Institution:Bauer
3 minutes 2 covers,2 contentspages
Homepage + linkedpage (worryaboutthislater) Homepage + linkedpage (worryaboutthis later)
1. GENRE: What isthe genre/subgenre?(be
specificof dance and/orsubgenres)
2. ARTIST IDENTITY: What is the type of artist
youare tryingto create?Where are theyin
theirstage of theircareer?What is their
‘persona’?Their‘image’? (thinkbackto star
image presentationwe did) Howwill they
be represented? Howdotheycompare to
othersimilarartists? Whatwill be their
name?(mustbe ficitional)
3. ROLE OF ARTIST: What role will theyplayin
the video?Why? Screentime – why?
(connecteverythingtotargetaudience)
4. CONCEPT: What isthe overall conceptof the
video?Why? (Whatisthe ‘vision’or‘central
idea’)
5. TYPE OF MUSICVIDEO: What type of video
isit? (performance/narrative/conceptual)
Why?
6. GENRE CONVENTIONS:Name a varietyof
conventionsyouwillapply - reinforcingor
subverting–why?(see list)
Type of video
Role of the artist
Image of the artist (how they’re represented)
Settings/locations
Characters/models/dancers
Costume/props
Type of performance (singing, dancing, other skill)
Concept of video
Mode of address – how it speaks to the audience
Colours/mood
Technical conventions:
Camerawork
Editing
Lighting
7. EFFECTS/TECHNIQUES: Rememberthey
shouldbe suitable,appropriate yet
INTERESTING/SHOWOFFSKILLS
8. LOCATIONS: Where will/couldyoufilm?
1. GENRE: What isthe genre/subgenre?(be specific
of the type of magazine andif it will be genre
hybrid– if just fashion,whattype of fashion)
2. MAGAZINENAME: What will the name be?
(Shouldbe anoun,(sometimesadjectivesbutnot
usually) shortandcatchy – why?
3. REPRESENTATION OF PEOPLE/MODELS/SOCIAL
GROUPS:Who will be in photos?How will they
be represented?(thinkof genre/audience)
4. CONCEPT: What isthe overall conceptof the
magazine?Why?(Whatisthe ‘vision’or‘central
idea’)
5. CONTENT IN WHOLE MAGAZINE:What is the
overall conceptof the video?Why? (Whatisthe
‘vision’or‘central idea’)
6. CONTENT IN CONTENTS PAGES:What sort of
contentwill be the contentspagesthatwill
indicate the contentinthe magazine? Howdoes
thislinkwiththe subgenre(s) andaudience?
7. CONTENT IN COVER LINES: From above,what
fromthe contentspage will be featuresonthe
frontin the coverlines?
8. MODE OF ADDRESS OF IMAGES/DESIGN
STYLE/LANGUAGE: How doesthe magazine
‘speak’tothe audience?Whattone doesituse?
(ie the mode of addressin‘GQ’ and ‘teenvogue’
are verydifferentbecause theyhave different
audiences.
9. GENRE CONVENTIONS: Name a varietyof
conventionsyouwillapply - reinforcingor
subverting–why?
10. HOUSE STYLE: What will be your‘house style’ –
TYPE of colours(ie.brightorneoncolour
scheme),fonts,graphics,style,layoutetc)
11. 1st
COVER: What will be on1st
cover?
2. 9. TARGET AUDIENCE:How doesvideoappeal
to targetaudience?
10. REQUIREMENTS:
2 settings(or 2 same settingswith different
staging):
____________________________
+
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2 social groups:
____________________________
(representedas_______________)
+
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(representedas_______________)
Graphic/titlesinvideo:(i.e.name of
artist/song)
____________________________
____________________________
Intertextuality:
____________________________
____________________________
____________________________
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AND/OR
Genre hybridity;
____________________________
+
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How you will make it ‘memorable’:
____________________________
____________________________
____________________________
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Audiovisual aspect on homepage:
____________________________
____________________________
____________________________
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12. 2nd
COVER: What will be on2nd
cover?
13. HOW THE CONTENTS PAGESDIFFER: You should
have the same themesbuthow will the content
differineachof them? (ie eacheditionmight
have a a) celebupclose andpersonal b) designer
feature c) pollsd) quiz(consideryourgenre and
audience)
14. EFFECTS/TECHNIQUES: Remembertheyshould
be suitable,appropriate yetINTERESTING/SHOW
OFF SKILLS
15. LOCATIONS: Where will youphotograph? If
interior– lighting/backgrounds?
16. TARGET AUDIENCE:How doesmagazine appeal
to targetaudience?
17. REQUIREMENTS:
2 settings(or 2 same settingswith different
staging):
____________________________
+
____________________________
2 social groups:
____________________________
(representedas_______________)
+
____________________________
(representedas_______________)
4 main imagesin all 4 pages
____________________________
____________________________
____________________________
____________________________
Call to action sectionpointingreaders to
website (where will that go and what will it look
like?:
____________________________
____________________________
____________________________
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