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Creating an Online Community for User Research
1. Creating an online community
for user research
Moving beyond Facebook and Twitter
Boston UPA Mini-Conference May 25, 2011
Tom Vollaro
Sr. Principle Interaction Designer
2. Outline
What, why, and who
Early experiments
Refining our approach
Lessons Learned and What’s Next
3. Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
4. Wearing many hats
Designer
Developer
Scrum Master
Product Owner
Product Owner
Scrum Master
QA Analyst
User Researcher
QA Analyst
Developer
Social Mktg Mgr
8. Who? Gabriel the Grad Student
Name: Gabriel
Age: 24
Company Type:
Master of Architecture student and intern at local architecture firm
Location:
In school in Philadelphia, but often travels home to Brazil
• Entering his second year of MArch
• Interning at MULTICO Corp. internal design department for the
summer
• Introduced to Vasari during his first year – as well as Rhino and
Grasshopper
• Becoming less cautious and more excited about technology –
specifically the intersection of parametric design and energy
analysis.
“I hear a lot about Revit, but that is for construction
documents, right?”
“I am stressed and busy during the semester and don’t
have a lot of time to learn a new tool.”
9. How?
Deep Knowledge
Ethnographic
Effectuation
VOC Interviews Probe + Learn
User
Mining Communities
Co-creation
Site Visits
Limited User Deep User
Involvement Engagement
Brainstorming
Surveys Focus Groups
“Easy” Knowledge Dr. Gary Schirr, Social Media Marketing
37. Present essential
skills for first n uses.
Then switch over to
the “advanced”
playlist
Gabriel notices a new first experience
window. He clicks on “More”
38. Basic Box T-shape Barrel vault L-Shape Gable
Voids Angled Roof Angled Facade Twisted Tower how to make a Dome
Learn twisted
tower watch the video
39. Key Takeaways and Lessons Learned
Wearing many hats over specialization
Conversation over broadcast
Centralized space over twittering walls
Video over text
Transparency over secrecy