Cloud Collaboration
         Strategies
   PART III: Recommended Service Provider actions
                (to come out of ...
in a new but saturated market
is easy to be confussed..
strategy really matters
 Diferenciate         Customer   influence
                       insight




Innovation ..but no  ...
technology, social and business changing
how does it fit together ?

 CLOUD                 Diferenciate
SOCIAL
                        Customer
 OPEN              ...
obviously a
cloud strategy


                NEXT WEB
                principles




            CLOUD /SAAS
             ...
Collaboration customer needs*




   *see previous section
Cloud Economics
s Multi sided market         Network effects




                              SaaS management
     The Lo...
SaaS Platforms


                                      other
                                    opctions?


give you acce...
Global Reach
             Traditional TELECOM              TTM
                 partnerships
  Trusted                    ...
Traditional TELECOM
Global Reach                                           TTM
                         partnerships
   Tr...
Global Reach   TELECOM 2.0 Open
  Trusted          Plattform
 Connected


                     TELCO
         OPEN        ...
Global Reach   TELECOM 2.0 Open                 Context
  Trusted          Plattform                    Personal

 Connect...
Collaboration ecosystem suite
                      PERSONAL                                                              ...
example, moving to the connected way
the Next Web principles*




*see previous section
And what would be the missing piece
for a Personal, Contextual, Semantic solution
PERSONAL API *

                                                 digital activity
                                        ...
to know more

          Part I: the way the
             wind blows

         see Part II: What are
          the customer...
let´s keep in touch
            To know more about the any
            of the topics or to request a
            personali...
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Cloud collaboration trends(3) strategy

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in the Blending of the software collaboration market with the social web, what are the recommended Service Provider strategies

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Cloud collaboration trends(3) strategy

  1. 1. Cloud Collaboration Strategies PART III: Recommended Service Provider actions (to come out of the fog) Part 1: the way the wind Part II: what are the blows customer needs?
  2. 2. in a new but saturated market
  3. 3. is easy to be confussed..
  4. 4. strategy really matters Diferenciate Customer influence insight Innovation ..but no use trusted too far channels
  5. 5. technology, social and business changing
  6. 6. how does it fit together ? CLOUD Diferenciate SOCIAL Customer OPEN insight PERSONAL Influence SEMANTIC Simple Platform Trusted
  7. 7. obviously a cloud strategy NEXT WEB principles CLOUD /SAAS Economics model Collaboration Telecom OPEN Customer needs PLATTFORM CONTEXT
  8. 8. Collaboration customer needs* *see previous section
  9. 9. Cloud Economics s Multi sided market Network effects SaaS management The Long tail
  10. 10. SaaS Platforms other opctions? give you accessibility but as a comodity
  11. 11. Global Reach Traditional TELECOM TTM partnerships Trusted - control TELCO Integrador Vendor PORTFOLIO
  12. 12. Traditional TELECOM Global Reach TTM partnerships Trusted - control TELCO Integrador Vendor BUT what about.. PORTFOLIO people what do people collaboration collaborate needs? about? With whom do people collaborate?
  13. 13. Global Reach TELECOM 2.0 Open Trusted Plattform Connected TELCO OPEN Collaboration API Ecosystem PORTFOLIO Colaboracion What for? what about? whom to ?
  14. 14. Global Reach TELECOM 2.0 Open Context Trusted Plattform Personal Connected Social TELCO OPEN Collaboration API Ecosystem PORTFOLIO Colaboracion Internal Foros, links,analisis Para que? Clients Que + ? blogs,twitter, Market slides, Con quien? voto Social Graph
  15. 15. Collaboration ecosystem suite PERSONAL Teams & Groups Communities Wiki Comunications,personal Social Workspaces, Blogs, Communities,webcast and social networking videoCollaboration Web,social , slidesharing, polls, podcast wikis , idea creation Idea distribution conversations knowledge sharing learning interest skills connecting experiences creativity branding Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
  16. 16. example, moving to the connected way
  17. 17. the Next Web principles* *see previous section
  18. 18. And what would be the missing piece for a Personal, Contextual, Semantic solution
  19. 19. PERSONAL API * digital activity references answers conversations experiences opinion advise * more to be released shortly , stay linked? ¡
  20. 20. to know more Part I: the way the wind blows see Part II: What are the customer needs see Part III : Recomended Service Providers Strategy
  21. 21. let´s keep in touch To know more about the any of the topics or to request a personalized vendor strategy analisys, Jorge Araluce Social Cloud Consulting jaraluce@gmail.com twitter @jaraluce www.utilidadesdered.com

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