Facebook age breakdown by country 2014-03

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In March edition of Facebook demographics report 
we present dynamics of Facebook user growth
 and age breakdown over the last two months.
We can see during the last months is that in majority of analyzed countries total numer of Facebook users is still growing.
Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%)
In majority of countries we can observe small losses of users under 18. 
However, the loss is recompensated in growths 
of users over 55 years old.


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Facebook age breakdown by country 2014-03

  1. 1. Facebook Month-To-Month Demographics Change March2014
  2. 2. In March edition of Facebook demographics report we present dynamics of Facebook user growth andage breakdown over the lasttwo months. Facebook Month-To-Month– March 2014
  3. 3. We cansee during the lastmonths is thatinmajority of analyzed countries total numer of Facebook users isstill growing. Facebook Month-To-Month– March 2014
  4. 4. Facebook population shrankonly in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%) Facebook Month-To-Month– March 2014
  5. 5. In majorityof countries we canobserve smalllosses of usersunder 18. However, the lossis recompensated ingrowths of users over 55years old. Facebook Month-To-Month– March 2014
  6. 6. Featured countries Facebook Month-To-Month– March 2014
  7. 7. User growth by country Facebook Month-To-Month– March 2014
  8. 8. 0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000 160,000,000 180,000,000 200,000,000 +1,70% +0,81% +2,69% +0,20% +2,11% User growth by country: February to March 2014 Source:Facebook.com +1.24% +0,87% +0,14% +1,78% +0,10% +0,31% +2,76% +0,16% +0,94% 0,00% 0,00% -0,2% -1,75% -0,62%
  9. 9. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 -4,76% 0,00% -1,56% 0,00% 0,00% 0,00% 0,00% 0,00% User growth by country: 13-18 years old Source:Facebook.com -1,33% -4,55 % 0,00% 0,00% 0,00% +12,12% +1,01% -1,19% -1,43% -1,75% -1,05%
  10. 10. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 0,00% User growth by country: 19-24 years old Source:Facebook.com 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% +1,89% +1,35% +2,94% 0,00% 0,00% 0,00% 0,00% 0,00% -1,19% 0,00% 0,00%
  11. 11. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000 +1,30% +1,45% +2,56% +7,69% User growth by country: 25-34 years old Source:Facebook.com 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% +2,17% +3,64% 0,00% -0,2% 0,00% 0,00%
  12. 12. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 User growth by country: 35-44 years old Source:Facebook.com 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% +3,13% +3,57% +4,35% +1,23% +7,41% +4,76% +2,27% +6,67% +1,25%+1,54% +2,94% -4,0%
  13. 13. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 User growth by country: 45-54 years old Source:Facebook.com 0,00% 0,00% 0,00%0,00% +5,88% +5,56% +6,67% +3,28% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00%
  14. 14. 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 User growth by country: 55-64 years old Source:Facebook.com 0,00% +1,10% +1,49%+1,09% +1,67% +2,53% +1,92% +4,17% +2,04% +4,76% +2,22% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00% 0,00%
  15. 15. 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 User growth by country: +65 years old Source:Facebook.com 0,00% +1,72% +2,33% +2,94% +1,67% +3,45% +2,33% +3,85% +1,69% +3,13% +2,50%0,00% 0,00% 0,00%+5,00% +6,67% -7,53% +4,00% 0,00%
  16. 16. Age breakdown by country Facebook Month-To-Month:March 2014
  17. 17. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country - USA Source:Facebook.com 0,00% 0,00% 0,00% -1,33% +1,72% 45.56 % 54.44 % 0,00% 0,00%
  18. 18. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country - Canada Source:Facebook.com 0,00% 0,00% 0,00% 0,00% -1,43% +1,10% 46.81 % 53.19 % 0,00%
  19. 19. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – United Kingdom Source:Facebook.com 0,00% 0,00% 0,00% 0,00% +2,17% +3,13% 48.86 % 51.14 % +2,33%
  20. 20. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Germany Source:Facebook.com 0,00% 0,00% +1,49% +4,35% +5,88% 51.82 % 48.18 % -4,76% +2,94%
  21. 21. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – France Source:Facebook.com 0,00% 0,00% 0,00% +1,09% +1,67% 48.97 % 51.03 % 0,00% 0,00%
  22. 22. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Spain Source:Facebook.com 0,00% 0,00% 0,00% 0,00% -1,56% +1,67% +3,45% 48.98 % 51.02 %
  23. 23. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Italy Source:Facebook.com 0,00% 0,00% 0,00% +3,57% +2,53% +2,33% 53.08 % 46.92 % +5,56%
  24. 24. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Poland Source:Facebook.com 0,00% 0,00% +1,23% 48.33 % 51.67 % 0,00% 0,00% 0,00% 0,00%
  25. 25. 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Turkey Source:Facebook.com 0,00% 0,00% +7,41% +1,89% +3,64% +3,85% 63.49 % 36.51 % 0,00%
  26. 26. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Brazil Source:Facebook.com 0,00% +1,69% 46.67 % 53.33 % -1,19% 0,00% 0,00% 0,00% 0,00%
  27. 27. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Australia Source:Facebook.com 0,00% 0,00% 0,00% +1,92% +3,13% 46.88 % 53.13 %0,00% 0,00%
  28. 28. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Indonesia Source:Facebook.com 0,00% 0,00% 0,00% +1,01% +1,30% +4,76% 59.38 % 40.63 % 0,00%
  29. 29. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – China Source:Facebook.com 0,00% 0,00% +12,12% +2,27% +6,67% 60.53 % 39.47 % +4,17% +2,50%
  30. 30. 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Mexico Source:Facebook.com 0,00% 0,00% 0,00% +1,35% +1,45% +2,04% 50.00 % 50.00 % 0,00%
  31. 31. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Thailand Source:Facebook.com 0,00% +3,28% +4,76% +5,00% 49.23 % 50.77 % +6,67% +2,56% +2,94%
  32. 32. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Japan Source:Facebook.com 0,00% 0,00% 0,00% -2,70% +6,67% 51.40 % 48.60 % -4,00% 0,00%
  33. 33. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – Russia Source:Facebook.com 0,00% 0,00% -4,55% +1,25% 48.84 % 51.16 % -1,19% 0,00% -7,53%
  34. 34. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – South Africa Source:Facebook.com 0,00% 0,00% 0,00% -1,75% +1,54% +4,00% 50.00 % 50.00 % 0,00%
  35. 35. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age breakdown by country – India Source:Facebook.com 0,00% 0,00% 0,00% -1,05% +7,69% +2,94% +2,22% 75.51 % 24.49 %
  36. 36. To stay up to date with the stats, like us on Facebook: www.facebook.com/catvertiser or drop us an e-mail at hello@catvertiser.com Facebook Month-To-Month– March 2014
  37. 37. CheckourtoolsthatwillhelpyoupowerupyourFacebookstrategy. Facebook Month-To-Month– March 2014 Catvertiser.com NapoleonCat.com www.catvertiser.com www.napoleoncat.com

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