2. Speeches
• How do you create a speech?
• What are the steps?
• Where do you start?
3. Speech Action Steps
1. Choose a Topic & Goal
2. Develop Content
3. Organize and Develop Material
4. Adapt Material to Audience (Visual Aids)
5. Practice
9. Action Step 1: Goal ~ LO2: Audience
• Study of intended
audience
Audience
Analysis
• Customizing speech
to that audience
Audience
Adaptation
10. Action Step 1: Goal ~ LO2: Audience
Demographic
Information
Subject Related
Information
11. Action Step 1: Goal ~ LO2: Audience
Demographic Information
Age
Education
Gender
Occupation
Ethnicity
Religion
12. Action Step 1: Goal ~ LO2: Audience
Demographic Information
Audience often shares a
common demographic
This class?
13. Action Step 1: Goal ~ LO2: Audience
Subject Related Information
Knowledge of Subject
Interest in Subject
Attitude toward Subject
14. Action Step 1: Goal ~ LO2: Audience
Demographic
Information
Remains the
same from
Topic to Topic
Subject Related
Information
Changes from
Topic to Topic
Demographics
can help you
“guess”
15. Action Step 1: Goal ~
LO5: Write Speech Goal
• What are the 3 general goals a speech might have?
19. Specific Goal
• Complete Sentence
• Focus on Audience Response
• One central idea (topic)
• Example: I want my audience to understand techniques
for overcoming speech apprehension.
20. • I want the audience to be able to identify
the three basic forms of mystery storiesSpecific goal
• ?General Goal
• ?Topic
• ?
Behavioral
objective
Speech Goal: Examples
21. • I want the audience to volunteer to work on
the campus food drive for our local food bank.Specific goal
• ?General Goal
• ?Topic
• ?
Behavioral
Objective
Speech Goal: Examples
22. • How to change the oil
in your carTopic
• Informative
General
Goal
• ???
Specific
Goal
23. • Is the U.S. space program necessary?
• I want my audience to believe that the U.S. space
program provides many important benefits.
Specific Goal – Problems
24. • I want the audience to learn about the Civil War
• I want the audience to learn about the role of Fort Fisher
in the Civil War
Specific Goal – Problems
25. • I want the audience to become literacy tutors and donate
time to Habitat for Humanity
• I want the audience to become literacy tutors.
• I want the audience to donate time to Habitat for
Humanity.
Specific Goal – Problems
26. • I want to tell the audience the steps of CPR.
• I want my audience to remember the steps of CPR
Specific Goal - Problems