Com120 02 culture_13ed

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Com120 02 culture_13ed

  1. 1. CultureCh 2
  2. 2. What is culture?Specializedlifestyle of a particular group shared through communication ◦ Beliefs ◦ Knowledge ◦ Values ◦ Customs ◦ Behaviors ◦ Artifacts
  3. 3. Ways we learn cultureEnculturationAcculturation
  4. 4. Differences in cultureIndividualvs Collective OrientationHigh context vs Low contextHigh vs Low Power DistanceMasculine vs FeminineHigh vs Low Ambiguity ToleranceLong-term vs Short-term orientationIndulgence vs Restraint
  5. 5. Think of these as continuum ------------------------------------------- Individualist Collectivist  ------------------------------------------Masculine Feminine
  6. 6. Individual vs CollectiveWhich set of values is emphasized in a culture? Individual or group?
  7. 7. High vs Low-ContextHow clear and explicit is the communication in this culture?
  8. 8. High vs Low Power DistanceHow is power distributed in the culture?
  9. 9. Masculine vs FeminineWhat is the culture’s attitude about gender roles?
  10. 10. High vs Low-Ambiguity-ToleranceHow threatened are members of the culture by unknown situations?
  11. 11. Long vs Short-term orientationAre members of the culture more focused on the future or the present?
  12. 12. Indulgence vs RestraintDoes the culture emphasize or discourage freedom of choice and leisure activities?
  13. 13. Effective InterculturalCommunicationDefine “Intercultural Communication” ◦ Model pg 43Education ◦ Reduce uncertaintyRecognize differences ◦ Stereotyping ◦ Ethnocentrism
  14. 14. Understand Culture shockHoneymoonCrisisRecoveryAdjustment

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