SlideShare a Scribd company logo
1 of 11
Corporate Structure
Old Structure
Retail Reps Pro Reps CI Reps
Pro Audio
Products
Lighting
Products
MI Products
Custom Installation
Products
Pro/MI
Customers
CI Customers
Musiquip/USA
Customers
Musiquip Reps
Administrative Activities
Business Activities
Step 1. Eliminate the border
Pro Audio
Products
Lighting
Products
MI Products
Custom Installation
Products
Pro/MI
Customers
CI Customers
Musiquip/USA
Customers
Retail Reps Pro Reps CI Reps USA Reps
Administrative Activities
Business Activities
Step 2. Flip everything on its head
Pro Audio
Products
Lighting
Products
MI Products
Custom Installation
Products
Pro/MI
Customers
CI Customers
USA
Customers
Retail Reps Pro Reps CI Reps USA Reps
Business Activities
Administrative Activities
Step 3. Call a customer a customer
Pro Audio
Products
Lighting
Products
MI Products
Custom Installation
Products
Customers
Retail Reps Pro Reps CI Reps USA Reps
Business Activities
Administrative Activities
Step 4. Re-group customers
Pro
Customers
CI
Customers
MI
Customers
Retail Reps Pro Reps CI Reps Musiquip Reps
Pro Audio
Products
Lighting
Products
MI Products
Custom Installation
Products
MI
Customers
Business Activities
Administrative Activities
Step 5. Combine sales reps and line cards
Pro Audio
Division
Lighting DivisionCI Division MI Division
Canada
MI Division
USA
Pro
Customers
CI
Customers
MI
Customers
MI
Customers
Sales Rep + Line Card = Division
Business Activities
Administrative Activities
Step 6. Group together business activities
Pro Audio
Division
Lighting DivisionCI Division MI Division
Canada
MI Division
USA
Pro
Customers
CI
Customers
MI
Customers
MI
Customers
Customer + Rep + Line Card = Business Activity
Step 7. And voilà: Business Units
Pro Audio
Division
Lighting DivisionCI Division MI Division
Canada
MI Division
USA
Pro
Customers
CI
Customers
MI
Customers
MI
Customers
Pro Business UnitCI Business Unit MI Business Unit
Pro
Pro Audio
Pro Lighting & Video
DJ Sound & Light
Interconnect
Pro Audio/DJ Retail
AV Contracting & Integration
AV Rentals & Staging
Media Production
OEM
Value-Added Resellers
End Users
Resellers
MI
Musical Instruments
MI Accessories
MI Retail
Resellers
CI
Installed Home Audio
Home AV Control
Security & Monitoring
Interconnect
CI Retail
CI Install
CE Retail
Value-Added Resellers
Resellers
Types of
Products
Customer
areas of
business
Customer
styles of
business
Where
Musical Instruments Custom InstallationProfessional AV
One company, three businesses (or Business Units)
Some definitions
A company owns all the assets and liabilities of “the
business,” and provides the infrastructure for running it.
A business unit is a mechanism for grouping like
business activities together for the purposes of managing,
reporting on, and evaluating the results those activities.
A division is a unique combination of customers,
reps, and products.

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Corporate Structure

  • 2. Old Structure Retail Reps Pro Reps CI Reps Pro Audio Products Lighting Products MI Products Custom Installation Products Pro/MI Customers CI Customers Musiquip/USA Customers Musiquip Reps Administrative Activities Business Activities
  • 3. Step 1. Eliminate the border Pro Audio Products Lighting Products MI Products Custom Installation Products Pro/MI Customers CI Customers Musiquip/USA Customers Retail Reps Pro Reps CI Reps USA Reps Administrative Activities Business Activities
  • 4. Step 2. Flip everything on its head Pro Audio Products Lighting Products MI Products Custom Installation Products Pro/MI Customers CI Customers USA Customers Retail Reps Pro Reps CI Reps USA Reps Business Activities Administrative Activities
  • 5. Step 3. Call a customer a customer Pro Audio Products Lighting Products MI Products Custom Installation Products Customers Retail Reps Pro Reps CI Reps USA Reps Business Activities Administrative Activities
  • 6. Step 4. Re-group customers Pro Customers CI Customers MI Customers Retail Reps Pro Reps CI Reps Musiquip Reps Pro Audio Products Lighting Products MI Products Custom Installation Products MI Customers Business Activities Administrative Activities
  • 7. Step 5. Combine sales reps and line cards Pro Audio Division Lighting DivisionCI Division MI Division Canada MI Division USA Pro Customers CI Customers MI Customers MI Customers Sales Rep + Line Card = Division Business Activities Administrative Activities
  • 8. Step 6. Group together business activities Pro Audio Division Lighting DivisionCI Division MI Division Canada MI Division USA Pro Customers CI Customers MI Customers MI Customers Customer + Rep + Line Card = Business Activity
  • 9. Step 7. And voilà: Business Units Pro Audio Division Lighting DivisionCI Division MI Division Canada MI Division USA Pro Customers CI Customers MI Customers MI Customers Pro Business UnitCI Business Unit MI Business Unit
  • 10. Pro Pro Audio Pro Lighting & Video DJ Sound & Light Interconnect Pro Audio/DJ Retail AV Contracting & Integration AV Rentals & Staging Media Production OEM Value-Added Resellers End Users Resellers MI Musical Instruments MI Accessories MI Retail Resellers CI Installed Home Audio Home AV Control Security & Monitoring Interconnect CI Retail CI Install CE Retail Value-Added Resellers Resellers Types of Products Customer areas of business Customer styles of business Where Musical Instruments Custom InstallationProfessional AV One company, three businesses (or Business Units)
  • 11. Some definitions A company owns all the assets and liabilities of “the business,” and provides the infrastructure for running it. A business unit is a mechanism for grouping like business activities together for the purposes of managing, reporting on, and evaluating the results those activities. A division is a unique combination of customers, reps, and products.