Week 2 we discuss the client interview, and building a creative brief.

1. UX WEEK 2 Business Requirements

2. WHERE TO BEGIN

3. WHERE TO BEGIN
1. You came up with a unique product or process.
Image from http://www.telegraph.co.uk/

4. WHERE TO BEGIN
You’re improving on an existing product or process
Image from http://last-gladiator3.blogspot.com/

5. WHERE TO BEGIN
A Client approaches you with an idea and you’re tasked to
realize it.

6. WHERE TO BEGIN
1. You came up with a unique product or process.
2. You’re improving on an existing product or process.
3. A Client approaches you with an idea and you’re tasked to
realize it.

7. CLIENT WORK First Steps

8. CLIENT WORK
Client Interview
 Listen and take notes

9. CLIENT WORK
Client Interview
 Listen and take notes
 Clarify the goals and priority

10. CLIENT WORK
Client Interview
 Listen and take notes
 Clarify the goals and priority
 Clarify Primary actions within the product

11. CLIENT WORK
Client Interview
 Listen and take notes
 Clarify the goals and priority
 Clarify Primary actions within the product
 Simple adjectives describing the product
 smart, fun, serious, heavy, vicious, soft, technology

12. CLIENT WORK
Client Interview
 Listen and take notes
 Clarify the goals and priority
 Clarify Primary actions within the product
 Simple adjectives describing the product
 smart, fun, serious, heavy, vicious, soft, technology
 Information handling

13. CLIENT WORK
Requirement Gathering
 Target Audience
 Key Descriptions: young, politically active, loaners

14. CLIENT WORK
Requirement Gathering
 Target Audience
 Key Descriptions: young, politically active, loaners
 Design Aesthetics
 Site, programs, businesses, atmosphere

15. CLIENT WORK
Requirement Gathering
 Target Audience
 Key Descriptions: young, politically active, loaners
 Design Aesthetics
 Site, programs, businesses, atmosphere
 Technology Constrains
 OS, Device, Bandwidth, Storage, etc.

16. CLIENT WORK
Requirement Gathering
 Target Audience
 Key Descriptions: young, politically active, loaners
 Design Aesthetics
 Site, programs, businesses, atmosphere
 Technology Constrains
 OS, Device, Bandwidth, Storage, etc.
 Business Requirements
 Must have name with email, etc.

17. CLIENT WORK
Task Analysis
 Primary action
 The base metric for success

18. CLIENT WORK
Task Analysis
 Primary action
 The base metric for success
 Secondary action
 Adding value to the interaction

19. CLIENT WORK
Task Analysis
 Primary action
 The base metric for success
 Secondary action
 Adding value to the interaction
 FAQ, Troubleshooting, Community
 How to facilitate communication / off reviews and twitter

20. CLIENT WORK
Task Analysis
 Primary action
 The base metric for success
 Secondary action
 Adding value to the interaction
 FAQ, Troubleshooting, Community
 How to facilitate communication / off reviews and twitter
 Error Capturing & Handling
 Getting users back on track

21. CLIENT WORK
Functional Allocation
 Machine Resources
 DB, CDN, Networks, Storage, Client Specification

22. CLIENT WORK
Functional Allocation
 Machine Resources
 DB, CDN, Networks, Storage, Client Specification
 Back-end Resources/Functionality
 This might be the bulk of the project overhead

23. CLIENT WORK
Functional Allocation
 Machine Resources
 DB, CDN, Networks, Storage, Client Specification
 Back-end Resources/Functionality
 This might be the bulk of the project overhead
 Automated Tasks

24. CLIENT WORK
Functional Allocation
 Machine Resources
 DB, CDN, Networks, Storage, Client Specification
 Back-end Resources/Functionality
 This might be the bulk of the project overhead
 Automated Tasks
 Manual Tasks

25. CLIENT WORK
Functional Allocation
 Machine Resources
 DB, CDN, Networks, Storage, Client Specification
 Back-end Resources/Functionality
 This might be the bulk of the project overhead
 Automated Tasks
 Manual Tasks
 Crowd Sourced Tasks

26. RECAPTCHA
image from eweek.com

27. CLASS WORK
1. Split the class in two one client one designer
2. Fifteen minute interviews
3. Switch

28. Client Interview
 Listen and take notes
 Clarify the goals and
priority
 Clarify Primary actions
within the product
 Simple adjectives
describing the product
 Information handling
Requirement Gathering
 Target Audience
 Design Aesthetics
 Technology Constrains
 Business Requirements
Task Analysis
 Primary action
 Secondary action
 FAQ, Troubleshooting,
Community
 Error Capturing & Handling
Functional Allocation
 Machine Resources
 Back-end
Resources/Functionality
 Automated Tasks
 Manual Tasks
 Crowd Sourced Tasks

29. WIREFRAME AND USER
FLOW
 Quick Sketches
 Keep it loose
 Don’t Sweat the details

30. WIREFRAME AND USER
FLOW
 Some things will not work
 Just get the major points
 Sketch out all unique ‘views’

31. WIREFRAME AND USER
FLOW
 Now connect the views into a user flow

32. CLASS EXERCISE
Wireframe and create a user flow for your client.
15min

33. HOMEWORK
Write Creative Brief for your project
Create wireframe sketches for your project
Show all the main views (3)
Must include the primary action(s)
Post to Canvas