Notes on Guiding Principle No. 5

1. Keep it simple.
If it’s simple for you and
complex for someone else, it’s
not really simple.
5

2. What does
“keeping it simple”
look like?

3. 5
Communicate
clearly.

4. 5
Let the goal
define the
process, not
the other way
around.

5. 5
Think through all the
possible consequences of
your good intentions.

6. 5
Think about
what you can
stop doing.

7. 5
Don’t just shift
the complexity
somewhere
else.