Vigo Online Jsc

1. Audio Branding
Increasing revenue through sound strategies

2. CONTENTS
01 Who Are We?
Introduction to Audio Branding
02
03 Recommendations Aligned
to Your Needs

3. Who Are We ?
Introduction to Audio Branding
Recommendations Aligned to Your Needs
St

4. About Vigo Online
Vigo Online provides audio branding solutions that maximizes revenue with brand recall
optimization.
The patented cloud technology allows management control of in-store background
environmental music. F&B, retail, malls and hospitality industry players had achieve:
✓ Higher sales through a professionally curated ambient sound experience
✓ Increased productivity and convenience with our automated music system
✓ Costs savings and legal assurance through our international music licensing program
Established in 2009, the group has acquired more than 200,000 original licensed content that
are limited within the music arena and the tracks are streamed by thousands of retailers
regionally.
As the market leader in Singapore, the company had also expanded with offices in Malaysia
and China. In recent years, the group was awarded silver for both Singapore Infocomm
Technology Federation (SiTF) in the Cloud Solution category and ASEAN ICT Awards (AICTA)
for Digital Content.

5. 02
04
RINGBACK TONE
(RBT)
Ringback Tone is a ringing tone
heard by the call originator and it
can be categorised into branding &
also advertising.
05
JINGLES
Create your own corporate anthem.
Create a short & catchy tune others
can identify your brand to
Background Music (BGM)
BGM are played at outlets to:
• Boost sales
• Increase customer experience.
• Increase productivity
• Morale of their staffs.
01
SONIC LOGO
Sound Trademark for your brand.
Create a unique identity for your
brand for customers to familiarise
with.
It is a strategy used by marketers
to create preference and
trust building with
customers.
Wide Range Of Solutions To Improve Your Sonic Brand
Express Melody finds ways to convey your message to customers through audio solutions.
03
06
ON HOLD MESSAGES
On hold messages can help:
• Decrease perceived waiting
time
• Create the right mood
• Increase awareness to
promotions with informative and
entertaining voice snippets
THE VOICE
Increase the professionalism
of your brand with voice
professionals that can best
convey your strengths.
Major works involves
recordings for commercials for
tv and radios.

6. nd Introduction to Audio Branding
Who Are We ?
Recommendations Aligned to Your Needs

7. Audio Branding
Audio Branding focuses on building a solid brand sound that
represents the identity and values of a brand in a distinctive manner.
EMOTIONS
Establish emotional ties with consumers and break
through the noise that is around in thesurrounding
EXPERIENCES
Music is important for its connection with the memory,
which helps build loyalty and create recognition
ENGAGEMENT
Right choice of music affects the customers to stay longand
helps to create desired associations
EXCLUSIVITY
Music has a part in being able to differentiate itself fromother
competitors

8. 1
2
3
Time Spent
Increasing the time spent by consumers
in a store, enhances the likelihood of
purchases.
Pleasure
Audio Branding can aid in increasing
pleasured experience by consumers
through putting them in the right
mood.
Arousal
Customers are more receptive to try
new things in an atmosphere that is
found attractive.
Benefits of Audio Branding
Alteration of Perception What CAN be ACHEIEVED
Brand Recall
MUSIC that FITS the
brand identity:
96% more likely to be
remembered
— By a study of North
Public Opinion
Music MATCHING the Brand’s
Personality
Important-36%
Very Important- 45%

9. 1
2
3
4
5
6
Brand Recognition.
People tend to do business with
companies they are familiar with.
Sets You Apart From The Competition.
It is critical to stand apart from the crowd.
Consumers are buying more products
through online means.
Clients Identify Your Brand With Your Business DNA.
Tell your customers about the kind of
company you are.
Provides Motivation and Direction For Your Staff.
A clear brand strategy provides the clarity to
your staff with regards to your organization’s
goals.
A Strong Brand Generates Referrals.
People can’t tell someone about a brand
they can’t remember.
Your Brand Represents You.
Your brand represents you and your
promise to your customers.
Why Is Having A Strong Brand Important To Companies?

10. Study Research
Research and Surveys have been conducted and
analyzed to prove the Power of Soundscapes.
Data Analysis
Research
Collaboration
Conclusions
What A Good Soundscape Can Bring You
90% Would select a high street store with music rather than no music
Slow tempo music increased per dinner party bar sales by 41%
And diners lingered longer when slow tempo music played24%
82%
Said they would buy another drink if music people enjoyed was being played

11. Case Studies
Effectiveness Of Music On Your Business
Case 1: Bank
Problem:
Received multiple feedbacks that waiting period is too
long
Solution: EM’s curated Background Music Playlist
Decreased perceived waiting time
Actual waiting time of 5 mins was perceived as 3.5 mins
Case 2: Country Club
Problem:
High complaint rates regarding long shuttle bus wait
to country club
Solution: EM’s curated Background Music Playlist
Complaint decrease by 35%
Music distracts people from the long wait and the
heat
Case 3: Cafe
Problem:
Little customers during off peak hours, sales target not
reached
Solution: EM’s curated Background Music Playlist:
Customers stayed longer in the café and revenue per table
increased by 45%.
Case 4: Retail outlet
Problem Faced:
Customers spending little time in the store with
lukewarm interest in products.
Solution: EM’s curated Background Music Playlist
Time spent by customers on products doubled, and time
spent in stores increased by 1.5 minutes as compared to
have no music.

12. Who Are We ?
Introduction to Audio Branding
Recommendations Aligned to Your Needsrd

13. 1
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3
Overload of Visual Information
A lot of branding strategies has been focused on visual elements.
It is hard to stand out in this highly competitive space.
Competition from E-commerce
Sensory experience should be emphasized on in
stores as that is what online shops lack.
Lack of Brand Recognition
A good auditory message is one of the most effective ways to
build a strong brand presence.
AUDIO
BRANDING
COULD
HELP YOU
OVERCOME
THESE
ISSUES
Addressing Key Problems

14. Professional Audio Branding Consultant
Understanding your :
*Demographics
*Brand character
*Market position
*Customer perception
*Influencer and Decision Maker of target customers
Evaluate how the current
brand positioning is
perceived by internal and
external stakeholders
Understand the key image
and brand traits that are in
lined with the brand, business
and industry as a whole
Assess the root problem
of low Brand Equity
Misalignment of the current
Brand Image and corporate
direction
Industry Assessment

15. B R A N D
A U DI T &
A N A LY S I S
I N D U S T RY
A S S E S S M E N T
A U D I O B R A N D
S T R AT E G Y
Internal assessmentof
the corporate brand –
mission, identity and
positioning
Purpose:Provide
Initial data for
comparison and
further research
Outcome:
Accomplished
assessment sheets,
introductory
workshops
Evaluation of various
routes and creatives
Analysis on clients’
current brand standing
Purpose:Presentation
of strategies and
evaluate next steps
toward brand
improvement through
sound
Outcome:Proposal
B R A N D
I M A G E
R E VA M P
Implementationof
one of the chosen
proposal
A guideline for
management and staff
to adhere to
Purpose: To launch
according to plans
Outcome:Proper
directives
WEEK 8-10
Industry and
competitorresearch
Detailed report on
key industry players
Purpose: To create
strategic options for
client based on
sound research
Outcome: Market
surveys
Sound Branding Project Scope
WEEK 0-2 WEEK 2 - 5 WEEK 5-8
• Express in Music offers packages for processes listed under weeks 5-10
• Prices for our packages can be found on slide 18

16. Our
Resynthesis
Methodology:
How Your
Soundscape Is
Analysed

17. Execution of
Audio
Strategy and
Eventual
Analysis

18. Project Packages
Prelude
Background Music Curation and
Customization for 1 brand
Music analysis* report for 1
demographic**
Patented EM technology for
centralized management of
licensed indie music
Production of Unique Sonic Logo
(up to 6 secs)
Chorus
Background Music Curation and
Customization for up to 3 brands
Music analysis* report for 1
demographic** and 1 brand
Patented EM technology for
centralized management of
licensed indie music
Production of Attractive Jingle
(up to 60 secs)
Symphony
Background Music Curation and
Customization for up to 5 brands
Music analysis* report for up to 3
demographics** and 2 brands
Patented EM technology for
centralized management of
licensed indie music
Production of Effective Corporate
Anthem (up to 240 secs)
* Analysis includes Camera analytics, speakers, internal/external surveys to measure effectiveness.
** Demographic refers to customer segments e.g age, gender; Brand analysis refers to corporate characteristics, e.g mission, culture. Music Analysis
will be done based on the information about demographic and brand character.
• Prices are as follows: Prelude- S$6,000, Chorus- S$6,900, Symphony- S$11,400
• Add-ons are available, more information available upon request for further quotation

19. Some of our clients include…

20. Stay
in touch
with Us
OUR OFFICE
6th Floor, 5B Trung Kinh,Trung
Hoa Ward, Cau Giay District, HN
CONTACT HOTLINE:
+84 462661577