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Building A Social Business - Understanding the Intersection of Culture Technology and Process

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Building a Social Business
215-948-2012 TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach @jgibbard google.com/+JeffGibbard linkedin.com/in/jgibbard jeff@truevoicemedia.com TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
#SMSS2014 TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Resources Slides, Links and Tools Mentioned truevoicemedia.com/notes TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
RULES Interrupt me Don’t fall asleep Tweet everything I say Tweet about how handsome I am Stay off Facebook Stay off email Call your mother (she worries) Shout out to @marcusnelson
I talk, you interrupt AGENDA You ask questions, I give answers (Q & A)
Let’s Dive In True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Defining Social Business TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Connected TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Open TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Transparent TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Fast TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Flat TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Collaborative TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Responsive TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
“How Does Social Fit In Your Job?” TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
A Social Business... leverages social communications, technologies and processes to become more open, transparent, collaborative, and innovative while reducing risk through governance and training. TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
This won’t happen overnight
source: Altimeter Group
All Businesses WILL Become Social TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Faster Competitors Forced Transparency Changing Workforce Changing Customer Company (2014) TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
“Do you hear that, Mr. Anderson? That is the sound of inevitability.”
Social Business Design TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
The 5-Step Process 1 Define Business Objectives 2 Identify Potential Solutions 3 Identify Challenges 4 Implement 5 Assess and Adapt TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
1 Define Business Objectives TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
2 Identify Potential Solutions TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
3 Identify Challenges TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
4 Implement TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
5 Assess and Adapt TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
The Three Main Enabling Factors Culture Process Technology
The Three Main Enabling Factors Slooooow & Buggy Culture Process Things fall through the cracks “Good in theory” Technology
Culture TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Technology TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Process TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Key Takeaways ★ This WILL happen, how well will you adapt? ★ Start with Business Objectives ★ Technology ★ Create ★ Your alone doesn’t solve the problem balance between: Culture, Technology, Process people are the single most important part TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Q&A
THANK YOU! Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach Go here, to find me everywhere: www.jeffgibbard.com TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

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Building A Social Business - Understanding the Intersection of Culture Technology and Process