Bep class session 10

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Bep class session 10

  1. 1. BUSINESS ENTREPRENEURSHIP CLASS GETTING OUT THERE FALL 2013 ERDEM OVACIK
  2. 2. ESTABLISHING YOURSELF. COMMUNICATE. What How Define your identity. Name, Mantra, URL, logo, Biz cards, Publish your landing page Design, content, action step Engage customers Genuine content, links Engage thought-leaders Join groups, company profile, LinkIn! Engage team / investors Recruitment platforms, investment circles Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  3. 3. http://99designs.com Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  4. 4. http://domainr.com Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  5. 5. http://godaddy.com Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  6. 6. http://unbounce.com Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  7. 7. http://www.silverbackapp.com/ Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  8. 8. http://company.wedecide.com/ Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  9. 9. LANDING PAGE ELEMENTS WHAT IS IT => TITLE / SUBTITLE BENEFITS => ICONS / PICS / DESCRIPTION HOW DOES IT WORK => GRAPHS / DESCRIPTION WHO ARE YOU => PICTURES / DESCRIPTION ACTION POINT => SIGN UP / SUBSCRIBE / BUY / .. http://www.wix.com/createawebsite/single-page-website Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  10. 10. TESTING YOUR ASSUMPTIONS Qualitative / Quantitative Survey Don’t lead, keep short, be concise Interviews Don’t lead Website visitor analysis See demographics, set goals/conversion Newsletters Measure opening rate, links clicked Usertests Watch the user, don’t lead Ad Response Targeting, A/B test message and design Cohort Analysis & A/B Test Analyse behavior on actual platform ?? Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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  23. 23. Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
  24. 24. ESTABLISHING YOURSELF. COMMUNICATE. What How Define your identity. Name, Mantra, URL, logo, Biz cards, Publish your landing page Design, content, action step Engage customers Genuine content, links Engage thought-leaders Join groups, company profile, LinkedIn Engage team / investors Recruitment platforms, investment circles Erdem Ovacik – Business Entrepreneurship Project – Spring 2013

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