Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter.
Hear from Head of Strategy, U.S. at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.
Employer Branding: Funnel Building with your Employer BrandShelley Reece
Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar, Iain Hamilton, In-house Consultant & Managing Director at People Traction, will offer an informative presentation on how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.
What would happen if every employee at your company felt connected to purpose at work and inspired to do their best? Imagine how much more successful you could be collectively. You have the power to make that happen - to hire people motivated by your purpose and to inspire them every day.
Purpose-driven employer branding is a powerful tool that can connect talent to your mission and values, improving your hiring outcomes in the end. This presentation, originally presented on a LinkedIn webcast, teaches you how to attract purpose-driven talent and showcase purpose in your employer brand messaging.
Learn more about our solutions at: https://lnkd.in/gm6Tj4H
#SocialSelling: Latest Fad or Real Results? Really Connect Q&A session with T...Bert Verdonck
Do you have doubts and questions about Social Selling?
Listen in as Timothy Hughes, Oracle's Social Selling Evangelist, debunks all the myths, confusion and misunderstanding in an interview with Mike Clark, Managing Director of Really Connect.
Questions covered include:
1. What exactly is Social Selling?
2. How can LinkedIn and Social selling benefit an Alliance Sales Manager?
3. How can different departments (e.g., Sales, Marketing & HR) work together to drive traffic to a company website?
4. LinkedIn doesn't seem to engage users the way Facebook does - is it really a worthwhile platform?
5. How I can sell (social) without loosing my own identity? Because at the moment I see everybody doing the same, with the same system.
6. What exactly sets Social Selling apart from other marketing strategies? Or, how can these succesfully complement each other?
7. How does one safely implement Social Selling within the heavily regulated Financial Services industry?
8. Which tools do you recommend to implement Social Selling Strategies? How much time should you spend on Social Media?
9. How can I easily reach a target group if LinkedIn doesn't provide the search categories I need? (30-45 year old experts, earning above average, but working their butt off and deserve more time to spend for themselves.)
10. How can Commercial Directors benefit from Social Selling?
11. What are the conversion rates for B2B service-providers?
12. Does Social Selling work for any type of business or is it just for technology companies?
13. Is Social Selling different from Branding and if yes what are the differences?
14. Social Selling in a B2B environment; reality or just buzz?
15. Do sustainable projects (more like "selling educational benefits or other values" instead of "selling for money") have additional requirements for social selling?
16. What are the top things to beware of in social selling?
17. How is social selling in a B2B environment different from social selling in a private environment?
18. What type of content works best?
19. I'd like to know how we can use social (especially LinkedIn) to build our B2B companies without having to make one of the staff or directors into the 'face' of the company and hence making us vulnerable should they leave or difficult to sell the companies without a long earn-out. Social works great for personality based businesses but I've not seen many do it well for B2B brands.
20. How could a popular campaigning charity use social selling to save a major historic seaside pier threatened by delinquent owners and desperate for millions of pounds of repairs?
21. How can LinkedIn and Social Selling benefit a Virtual Assistant in a country were the word 'virtual' is synonymous with 'untrustworthy' and 'social media' is synonymous with 'Facebook'. And how SME's can use it to grow their business.
This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!Aggregage
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.
Hear from Head of Strategy, U.S. at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.
Employer Branding: Funnel Building with your Employer BrandShelley Reece
Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar, Iain Hamilton, In-house Consultant & Managing Director at People Traction, will offer an informative presentation on how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.
What would happen if every employee at your company felt connected to purpose at work and inspired to do their best? Imagine how much more successful you could be collectively. You have the power to make that happen - to hire people motivated by your purpose and to inspire them every day.
Purpose-driven employer branding is a powerful tool that can connect talent to your mission and values, improving your hiring outcomes in the end. This presentation, originally presented on a LinkedIn webcast, teaches you how to attract purpose-driven talent and showcase purpose in your employer brand messaging.
Learn more about our solutions at: https://lnkd.in/gm6Tj4H
#SocialSelling: Latest Fad or Real Results? Really Connect Q&A session with T...Bert Verdonck
Do you have doubts and questions about Social Selling?
Listen in as Timothy Hughes, Oracle's Social Selling Evangelist, debunks all the myths, confusion and misunderstanding in an interview with Mike Clark, Managing Director of Really Connect.
Questions covered include:
1. What exactly is Social Selling?
2. How can LinkedIn and Social selling benefit an Alliance Sales Manager?
3. How can different departments (e.g., Sales, Marketing & HR) work together to drive traffic to a company website?
4. LinkedIn doesn't seem to engage users the way Facebook does - is it really a worthwhile platform?
5. How I can sell (social) without loosing my own identity? Because at the moment I see everybody doing the same, with the same system.
6. What exactly sets Social Selling apart from other marketing strategies? Or, how can these succesfully complement each other?
7. How does one safely implement Social Selling within the heavily regulated Financial Services industry?
8. Which tools do you recommend to implement Social Selling Strategies? How much time should you spend on Social Media?
9. How can I easily reach a target group if LinkedIn doesn't provide the search categories I need? (30-45 year old experts, earning above average, but working their butt off and deserve more time to spend for themselves.)
10. How can Commercial Directors benefit from Social Selling?
11. What are the conversion rates for B2B service-providers?
12. Does Social Selling work for any type of business or is it just for technology companies?
13. Is Social Selling different from Branding and if yes what are the differences?
14. Social Selling in a B2B environment; reality or just buzz?
15. Do sustainable projects (more like "selling educational benefits or other values" instead of "selling for money") have additional requirements for social selling?
16. What are the top things to beware of in social selling?
17. How is social selling in a B2B environment different from social selling in a private environment?
18. What type of content works best?
19. I'd like to know how we can use social (especially LinkedIn) to build our B2B companies without having to make one of the staff or directors into the 'face' of the company and hence making us vulnerable should they leave or difficult to sell the companies without a long earn-out. Social works great for personality based businesses but I've not seen many do it well for B2B brands.
20. How could a popular campaigning charity use social selling to save a major historic seaside pier threatened by delinquent owners and desperate for millions of pounds of repairs?
21. How can LinkedIn and Social Selling benefit a Virtual Assistant in a country were the word 'virtual' is synonymous with 'untrustworthy' and 'social media' is synonymous with 'Facebook'. And how SME's can use it to grow their business.
This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!Aggregage
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.
11 Best Practices Showcasing #LinkedIn ProfilesBrandMirror
Get real examples of LinkedIn profiles and best practices as you create an amazing first impression and communicate your personal brand and story.
Visit www.brandmirror.com for your free consult.
8 Steps To Effective Content For Social Media - Newscred WebinarMichael Brenner
How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.
Lisa Kleinhandler and Diandra Lazor of Fastener News Desk presented "Social Media 101: The Nuts and Bolts of Creating a Social Strategy" at the 2016 National Industrial Fastener & Mill Supply Expo (NIFMSE).
The purpose of this slide show is to give fastener professionals an idea of the social media options available as well as examples and tips to begin or enhance their digital marketing strategies.
Visit: www.fastenernewsdesk.com
Contact: info@fastenernewsdesk.com
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
Social Media Strategies - Presentation in English. Rahim Blak 2017Rahim Blak
In 2014 researchers from the Princeton University announced in the Guardian that Facebook will lose 80% of its users by 2017. Year 2012 - Facebook entered the NASDAQ stock exchange and became the highest valued listed company which has ever debuted. What mistakes did the researchers make in their hypothesis? I am inviting you to the presentation about strategies of the future social media marketing. Rahim Blak.
Advanced LinkedIn Strategy Tips for Law Firms & Lawyers - Winning New Busine...Gavin Ward
Advanced LinkedIn Strategy Tips for Law Firms - Winning New Business & Growing Your Reputation
- Going for Growth Seminar by Gavin Ward for the Law Society of Scotland April 2015. Follow some of the main tweets #goingforgrowth
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
Level Up Your Roadmap: How to Sell Your Product Roadmap to Your Leadership te...Shelley Reece
A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In other words, you need to speak your executive suite’s language. In this webinar, Brett Truka, CEO of Devetry, shares his experiences and advice on how to successfully sell your roadmap to your leadership team.
Digital Transformation Beyond the Buzz(words)! Before Transforming The Experi...Shelley Reece
Every company is (soon to be) a technology company. Undergoing digital transformation is the key to succeeding in this digital era - but the process isn’t all innovation and shiny new tech. Join Vivek Bedi, a product expert with 18 years of experience across Fortune 100 companies and startups alike, as he shares his expertise on how to strike the right transformation balance and change your product mindset.
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Get real examples of LinkedIn profiles and best practices as you create an amazing first impression and communicate your personal brand and story.
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8 Steps To Effective Content For Social Media - Newscred WebinarMichael Brenner
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See a framework for B2B content strategy.
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Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.
As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors.
In this webinar, you will learn to boost your content marketing by empowering your employee advocates.
You will also learn:
• How to enable employee advocacy for content creation
• How to create collaboration between marketing and employee advocates
• Implementing and managing content strategies for your employees
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In 2014 researchers from the Princeton University announced in the Guardian that Facebook will lose 80% of its users by 2017. Year 2012 - Facebook entered the NASDAQ stock exchange and became the highest valued listed company which has ever debuted. What mistakes did the researchers make in their hypothesis? I am inviting you to the presentation about strategies of the future social media marketing. Rahim Blak.
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Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
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• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
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A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In other words, you need to speak your executive suite’s language. In this webinar, Brett Truka, CEO of Devetry, shares his experiences and advice on how to successfully sell your roadmap to your leadership team.
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Employer Branding: Using Social Media to Boost Your Brand
1. Using Social Media to Boost
your Brand
Audra Knight James Ellis
With: Moderated by:
TO USE YOUR COMPUTER'S AUDIO:
When the webinar begins, you will be connected to audio
using your computer's microphone and speakers (VoIP). A
headset is recommended.
Webinar will begin:
11:00 am, PST
TO USE YOUR TELEPHONE:
If you prefer to use your phone, you must select "Use Telephone"
after joining the webinar and call in using the numbers below.
United States: +1 (213) 929-4232
Access Code: 199-473-899
Audio PIN: Shown after joining the webinar
--OR--
4. About Audra Knight
Recruitment Operations Manager, Tenable
Audra Knight is a brand boundary breaker and serves as the Manager of Recruitment Operations at cybersecurity
leader Tenable. She creates and supports their global talent acquisition strategy to include process improvement and
employment brand management. Her innovation and successes in marketing practices, while leveraging tech tools to
attract rare talent, has given her sought-after subject matter expertise. She has spoken at Social Recruiting Strategies
Conference, recruitDC, and Universum Employer Branding conference, among others. Additionally, she co-hosts The
#SocialRecruiting Show, prolifically tweets and blogs actionable industry-specific content, supports #HROS - and plays
bass in a rock band.
About James Ellis
Senior Manager, Employer Branding at Groupon, Host of The Talent Cast (thetalentcast.com), @TheWarforTalent.
James Ellis runs The Talent Cast podcast (found on iTunes, Google Play and wherever you get your podcasts) where
he can be found doing deep dives into all things employer brand and recruitment marketing. He has years of
experience helping companies of every size get smarter about their inbound recruiting to find and attract the best
talent. He is currently a Senior Manager at Groupon responsible for the global employer brand and its activation
across all digital channels.
5. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Social Media Recruitment
6. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
My Story
7. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
My Story
8. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Facebook Pages
• Personal Pages (Recruiters, Hiring Managers)
• Corporate Business Page
• Careers Business Page
• Facebook Groups (Create & Join)
9. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
NEW Facebook Video Header
10. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Boosting Posts
11. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Facebook Ad Targeting
12. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Inbound Recruitment Funnel
Awareness
Preference
Apply
Loyalty
Employee
Advocates
13. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Candidate Journeys
14. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
50% of your content
should be video in 2017
-Brian Halligan, Hubspot
15. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Video Stats
• 1200% more shares than text/images combined
• 95% retention over 10% for text
• Facebook will be ALL video in 5 years
16. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Tenable Results - Video vs. Image Posts
17. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Facebook Videos
TIP: Upload natively
to Facebook
(and YouTube)
18. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Videos on a Budget
19. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Facebook Live Video
20. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
NEW Facebook Job Postings
21. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Facebook: Lessons from James
22. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
LinkedIn: Hiring Managers!
23. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
LinkedIn: Content
24. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
LinkedIn: Lessons from @TheWarForTalent
25. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Instagram
26. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Twitter Pages
Page Type Example Goal
Personal Page @media2knight Engage & Personal Branding
Corporate Page @TenableSecurity
Attract & Engage- customers & job
seekers
Careers Page @TenableCareers Attract & Engage- job seekers
Jobs Page @CVShealthjobs Search engine optimization
27. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Company Twitter Pages
28. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Personal Twitter Pages
TIP:
Pin a Tweet!
29. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Optimize your Tweets
Tag up to 10 relevant
handles (recruiters,
event pages)
1-3 hashtags to reach
non-followers
Contains a photo or video
(no stock imagery!)
30. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Which hashtags?
31. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Twitter: Events
TIP: Raffle an item!
32. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Twitter Widget
33. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Twitter Lessons from @TheWarForTalent
34. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Repurpose your Content!
35. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Recruitment Content Library
36. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Curating Content
37. 6
Using Social Media to Boost Your Brand
With Audra Knight @Media2Knight
Post Scheduling
38. 38
Q&A
Recruitment Operations Manager, Tenable
Linkedin page: /AudraKnight
Twitter ID: @Media2Knight
Website: www.AudraKnight.com
Senior Manager, Employer Branding at
Groupon, Host of The Talent Cast
The TalentCast Podcast:
TheTalentCast.com
Twitter ID: @TheWarForTalent
Website: JamesEllis.us
Audra Knight
With:
James Ellis
Moderated by:
39. 39
Don't Miss the Next Session!
https://www.recruitingbrief.com/webinar-series/employer-branding/
https://www.humanresourcestoday.com/webinar-series/employer-branding/