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How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO

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How can a CMO lead the digital revolution and make the brand come alive throughout the organization?

This speech was delivered at the iGaming Conference in Amsterdam 2015.

Published in: Business
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How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO

  1. 1. Adding rocks to the roll [sic] of the CMO How to be a superstar CMO
  2. 2. All rights reserved - The Myndset Company CREDIBILITY Issue of trust Business Executives Marketing USA - Gallup, Dec 2014 http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx
  3. 3. All rights reserved - The Myndset Company http://www.gallup.com/poll/176042/trust-mass-media-returns-time-low.aspx
  4. 4. All rights reserved - The Myndset Company@mdial What do you want more of from your manager/boss/leader? 51% 12% 22%15% https://www.getwhichit.com/whichitapp.html#!/Whichits/54f012810391951354a47a09/
  5. 5. All rights reserved - The Myndset Company@mdial 1/ The 3 principles of a strong brand in today’s world 2/ How does a brand breathe throughout an organization? 3/ Five concrete tips on how to be more efficient
  6. 6. All rights reserved - The Myndset Company@mdial What makes for a strong brand?
  7. 7. All rights reserved - The Myndset Company@mdial Charting your direction ➊
  8. 8. All rights reserved - The Myndset Company@mdial Where are we going? strategically speaking... What do you stand for? Where will the brand 
 be in 25 years?
  9. 9. All rights reserved - The Myndset Company@mdial N x x x x x x x x x x x x Find your North
  10. 10. All rights reserved - The Myndset Company@mdial TODAY PR / Communications / Marketing Employees custserv social retail URGENT TO REVISIT INTERNAL Communications
  11. 11. All rights reserved - The Myndset Company@mdial How do you make a brand bleed down through your organization? Photo Credit: Dean Hochman
  12. 12. All rights reserved - The Myndset Company@mdial Breaking down your values into specific language, behaviors and actions ➊
  13. 13. All rights reserved - The Myndset Company@mdial 3 Actions organizationally who defends the customer single customer view listening labs ➋
  14. 14. All rights reserved - The Myndset Company@mdial “walking the talk” tweeting blogging engaging #CMOsthatdonttweet ➌
  15. 15. All rights reserved - The Myndset Company@mdial 5 Efficient Tips & Tools
  16. 16. All Rights Reserved - The Myndset Company •cc / bcc •important •newsletters & promotions •SMS •social… Get on top of notifications ➊
  17. 17. All Rights Reserved - The Myndset Company System agnostic Free...mium www.doodle.com Meeting Problems ➋
  18. 18. @mdial Flipboad (mobile) - Social Reading Reading? ➌
  19. 19. @mdial HelloReverb iOS “RSS” ➌
  20. 20. {READ IT LATER} No time now… ➍ ➍
  21. 21. @mdial All Rights Reserved - The Myndset Company GMAIL “add on” for Chrome, Firefox, iOS, Outlook, Android https://vibeapp.co/ Communicating Better ➎
  22. 22. All rights reserved - The Myndset Company@mdial Download the presentation: SLIDESHARE

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