Toni Navarro gives a presentation on using social media and personal branding to market yourself. The presentation discusses how social media platforms like Facebook and LinkedIn can be leveraged to build your personal brand and establish yourself as an expert in your field. Navarro emphasizes sharing engaging, valuable content about your work, passions, experiences and story. Building authentic relationships and focusing on quality over quantity of followers is also important. Developing a clear personal brand helps you stand out from competitors, attract clients and grow career opportunities. Navarro recommends crafting a blog or website to share your expertise and establish thought leadership in your industry.

1. THE POWER OF SOCIAL MEDIA &
PERSONAL BRANDING TO MARKET
YOURSELF
BY TONI NAVARRO

2. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
TONI NAVARRO
A Certified Digital Marketer and trainer with over 12
years
of experience helping businesses internationally .
CEO of Toni Navarro Consulting.
Spanish born, and moved to Manchester in 2014.
Left my job in Spain, and I found a job in Marketing
after working hard to improve my English.
Since 2014, I’ve been running my own business.
Passions: marketing, music, entrepreneurship,
Family, travelling and learning.
WHAT’S MY STORY
Toni Navarro
@toninavarr
oyes
@toninavarro_digital

3. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
STRUCTURE OF THE PRESENTATION
35-45 MINUTES PRESENTATION
10-15
Q&A’S TIME

4. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
+3,80 Millions of Active Social Media Users around the world and growing...

5. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WHICH ARE THE 2 TOPS SOCIAL MEDIA PLATFORM AROUND THE
WORLD?

6. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WHICH 2 SOCIAL MEDIA PLATFORM DOMINATE THE WORLD?

7. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
Video: the evolution of Social Media since 2003

8. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
THE DIFFERENT GENERATIONS ON SOCIAL MEDIA

9. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WHY WE’RE NOT USING SOCIAL MEDIA TO PROMOTE US?

10. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
INSTEAD OF WASTING OUR TIME PRETENDING TO BE SOMEONE ELSE?

11. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WELCOME TO THE ERA OF SOCIAL MEDIA INFLUENCERS
BE CAREFUL WITH PEOPLE SELLING YOU
THE DREAM ON SOCIAL

12. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
YOU CAN BE AN “INFLUENCER WITHOUT HAVING THOUSANDS OF
FOLLOWERS”
IT ISN’T ABOUT
QUANTITY, IT’S
ABOUT THE IMPACT
YOU MAKE ON
OTHER PEOPLE

13. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
FROM THIS 2 OPTIONS WHAT WOULD YOU CHOOSE?
OPTION B
999 followers
5 DM a week
1 new client
10% bots
6% engagement
OPTION A
100,000 followers
10 DM a week
0 clients
25% bots
1% Engagement

14. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
IT’S NOT ABOUT QUANTITY, IT’S ABOUT QUALITY

15. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
THIS IS AN EXAMPLE OF REAL IMPACT THAT WE CAN MAKE USING
SOCIAL MEDIA
This recruitment agency from London uses Linkedin
every Friday to help people who is looking for a job,
by sharing their story with their entire audience.
#NOFEEFRIDAY
Follow @MarkGaisford on Linkedin

16. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
SOCIAL MEDIA VS PERSONAL BRANDING

17. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WHAT’S PERSONAL BRANDING?

18. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
A MORE ACCURATE DEFINITION….

19. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
Myth 1: To have a strong personal brand, you need to create an image.
Myth 2: Personal branding is about being famous
Myth 3: Personal branding is different from professional branding.
Myth 4: Building your Personal Brand is selfish and narcissistic
WHAT IS NOT PERSONAL BRANDING

20. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
7 PILARS OF PERSONAL BRANDING
SOURCE: YEANICC

21. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
Golden Circle: 3 C’s of Personal Branding
1- Clarity
(Purpose and why)
2- Coherence
(Style, values, behaviour)
3- Commitment
Clear vision,
a plan on how to get there

22. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
A PERSONAL BRAND IS YOUR TRADEMARK
UTILISE IT TO
CREATE A
REPUTATION AND
IDENTITY TO
GROW

23. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
BUT… HOW YOU BUILD YOUR PERSONAL BRAND?

24. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
8 BENEFITS OF PERSONAL BRANDING

25. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
REMEMBER THAT….

26. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
BUT WHAT TYPE OF CONTENT SHOULD I SHARE ON SOCIAL?
UNDERSTAND EACH SOCIAL MEDIA PLATFORM

27. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
EVERY SOCIAL MEDIA PLATFORM IS DIFFERENT

28. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
YOUR CONTENT NEEDS TO BE
ENGAGING
ENTERTAINING
HUMAN=REAL
VALUABLE
AWESOME
EXCITING

29. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
IF YOU WANT TO BE A PHOTOGRAPHER…
SHARE YOUR PASSION..
Share your work

30. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
BUT SHARE ALSO YOUR STORY….
WHAT’S YOUR STORY?
PEOPLE LOVE TO KNOW
YOUR STORY... (Watch
video)

31. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
EVERYONE HAS A STORY BEHIND
STACEY COPELAND (From Manchester)
PRO BOXER, COMMONWEALTH CHAMPION
AMBASSADOR #PAVETHEWAY
SHE WASN’T ALLOWED TO PLAY FOOTBALL, SO SHE
PRETENDED TO BE A BOY TO BE ABLE TO PLAY.
WOMEN WASN’T ALLOWED TO BOX, SHE FOUGHT
FOR IT, UNTIL SHE WON THE INTERNATIONAL TITLE
HER SURPRISED WHEN SHE WON THE TITLE WAS
THEY DIDN’T GIVE HER A PROPER BELT, BECAUSE
OF THE LACK OF BUDGET FOR WOMEN IN BOXING..
SO SHE DESIGNED ONE HERSELF MONTHS LATER.

32. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
BUT ALSO SHARE YOUR STORY… YOUR JOURNEY
PEOPLE LOVE TO KNOW
YOUR STORY...

33. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
OTHER TYPE OF CONTENT TO SHARE ON SOCIAL MEDIA
1- SHARING EVENTS
(NETWORKING,
CONFERENCES)
2- MOTIVATION,
INSPIRING, THOUGHT
PROVOKING QUOTES
3- SHARING YOUR OWN
CONTENT (BLOG,
PODCAST, VIDEO,
INFOGRAPHICS, ETC..
4- OPINIONS,
QUESTIONS,
SURVEYS

34. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
MORE CONTENT ABOUT YOU
YOUR HOBBIES YOUR CHALLENGES
WHERE YOU WORK
FROM?
WHAT YOUR DAY
LOOKS LIKE?

35. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WHAT’S YOUR STORY EXERCISE
WRITE DOWN YOUR STORY AND VALUES, THEN WRITE WHERE YOU
WANT TO BE IN 5-10 YEARS TIME.
PUT IT INSIDE AN ENVELOPE AND GIVE IT TO SOMEONE YOU TRUST.
IN 5 YEARS TIME GO TO THAT PERSON ASK FOR IT AND OPEN IT UP

36. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
THINGS YOU DO THAT CAN AFFECT YOUR PERSONAL BRAND

37. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
EVERYBODY MAKES MISTAKES ON SOCIAL

38. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
THINK BEFORE YOU POST ON SOCIAL MEDIA...

39. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WHAT’S THE FIRST THING A RECRUITER OF POTENTIAL CLIENT IS GOING
TO DO TO FIND OUT ABOUT WHAT YOU DO AND WHO YOU ARE?

40. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
FIRST :
THEY WILL SEARCH YOUR NAME ON GOOGLE
1- DO THE EXERCISE OF SEARCHING FOR YOUR NAME

41. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
STEP 2: THEY WOULD LOOK AT YOUR SOCIAL MEDIA PROFILES
CHECK YOUR PROFILE, YOUR CONTENT, YOUR HOBBIES, ETC..
SO MAKE SURE THEY LOOK OK, AND THEY SHOW YOUR VALUES, EXPERTISE,
KNOWLEDGE, ETC

42. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
THE POINT I’M TRYING TO MAKE IS

43. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
QUICK TIPS TO OPTIMISE YOUR SOCIAL MEDIA PROFILES
1- USE A GOOD
PROFILE PICTURE
2- WORK ON YOUR BIO,
ABOUT, WHO YOU ARE,
EXPERTISE, WHO YOU HELP
AND HOW YOU DO IT
4- MAKE SURE THEY CAN
FIND YOUR CONTACT
DETAILS EASY
3- KEEP IT UP TO DATE,
WITH YOUR OWN STYLE
AND CONTENT
5- BE UNIQUE AND
CONSTANT

44. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
SO MAKE A GOOD USE OF IT

45. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
DO’S ON SOCIAL MEDIA

46. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
DON’T DO ON SOCIAL MEDIA

47. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
HOW TO BUILD YOUR PERSONAL BRAND ON SOCIAL?
LET’S CONNECT BOTH !

48. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
1. To stand out from competitors
2. To help other grow and grow yourself
3. To establish your expertise
4. To make new contacts/friends
5. To build a loyal audience
6. To grow career opportunities
7. To attract the right clients
WHY YOU ARE BUILDING YOUR PERSONAL BRAND?
7 REASONS YOU SHOULD

49. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
MAIN TOOLS TO BUILD YOUR PERSONAL BRAND LIKE A PRO
1- BLOG
&
WEBSITE
3- CONTENT
TOOLS
2- SOCIAL MEDIA
PLATFORMS
4- ONLINE
REPUTATION
& MONITORING
5- TO
OPTIMISE
YOUR TIME

50. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
BENEFITS OF HAVING YOUR OWN BLOG/ WEBSITE
1- YOU LEARN
BY WRITING IT
(SELF
DEVELOPMENT)
3- SHARE VALUE
WITH OTHERS
2- TO POSITION
YOURSELF
AS AN EXPERT
4- IMPROVES
YOUR BRANDING
6-INCREASES
JOB
OPPORTUNIT
IES
7-YOU CAN
MAKE
MONEY
9-BUILD GOOD &
STRONG
RELATIONSHIPS
8-DEVELOPS
YOUR
CREATIVITY

51. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
WHICH SOCIAL MEDIA PLATFORMS YOU SHOULD BE IN?
It depends on your goals and what you do….
Professional on
linkedin and more
human on
Facebook
More creative and
visual platforms
Reach bigger
audiences
Learn from others
Connect directly
Great for live
events
Instant
messaging
Connecting

52. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
SOCIAL MEDIA CASE STUDY: LIAM VS NOEL GALLAGHER

53. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
@Janetmurrayuk
@garyvee
And there are hundreds
more...
BEST PRACTICES TO FOLLOW ON SOCIAL MEDIA

54. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
PERSONAL BRANDING BEST PRACTICES
Gary Vee
@garyvee
Steven Barlet
@steve
Vilma Nunez
@vilmanunez
Simon Sinek
@simonsinek
Eva Collado
@evacolladoduran
Claudio Inacio
@cinacio06
Lady Gaga
@ladygaga
@Israel_garcia
Valenti
Sanjuan
@valentisa
njuan@richardbranso
n

55. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
BOOKS ON PERSONAL BRANDING THAT I RECOMMEND READING:

56. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
PLEASE TAKE ACTION RIGHT AFTER THIS TALK

57. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
TIME FOR QUESTIONS (Q&A’S
10-15 MINUTES

58. Twitter: @toninavarroyes I ERYLA INTERNATIONAL The power of Social Media & Personal Branding
THIS IS THE END
Many thanks for your time
&
Let’s connect on social media
@toninavarroyes@toninavarro_digital
Toni Navarro