Digital Marketing Manager
Have more than 10 years experience in Digital
marketing field, these experiences in Inbound
Marketing (SEO, Social Media Strategist,
Monitoring and creative marketing),
Working as SEO & PPC trainer and consultant for
many companies in Egypt & MENA.
Train over than 1000 + people in SEM & Digital
Digital Marketing Manager & Trainer - IMFND
Former Search Engine Marketing Manager for
SEM Manager – Intermark
SEM Consultant for +15 Cross the MENA.
Hello it’s me
Table of Contents
• Digital Marketing landscape
• Situation analysis. Where are we now? Understanding your online
• Objective setting. Where do we want to be? Setting useful,
• Strategy. How are you going to achieve the goals? Setting a
• Tactics. The details of strategy.
• Actions and Controls. Making it happen.
Global Digital landscape
Digital In Egypt
Competitive Analysis Tools
• For SEO : Alexa , similar web , Moz , Google page speed , Google mobile
friendly test , ahrefs, majestic, screamingfrog, Google Analytics and google
• For Social : bitly , socialbakers, likealyzer , rivaliq , Followerwonk,
• For PPC : Google Adwords , similar web , Alexa
• Manual Analysis : Content , UX , Brand voice
Know Your Customer
2. Setting Objectives -Where do we want to
S - Specific. Are your goals clear and
M - Measured. Can your goals be
A - Actions. What actions will make
R - Realistic. Are they achievable
T - Time. Will they meet your
3. Strategy How are you going to achieve
Segmentation and Targeting
• Online Targeting :
• 1. Customer profile characteristics (demographics).
• 2. Customer value - current and future.
• 3. Customer multi-channel behaviour (channel preference).
• 4. Customer personas including psychographics
• ❏Name and Photo
• ❏ Background Information
• ❏ Quote
• ❏ Goals
• ❏ Challenges, Fears and Problems
• ❏ Values
• ❏ Buying Decision Process
• ❏ Solutions (Optional)