Travel 2011 : Bram Clincke (Groupon Benelux)
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Groupon offers opportunities for the Belgian travel industry by promoting deals and packages from travel partners. It has over 142 million members globally and 74,000 fans in Belgium. Groupon launched a dedicated travel newsletter and website in July 2011 featuring offers from hotels, tour operators, and other travel providers. The document argues that Groupon provides a great communication and sales channel for various sectors of the travel industry and encourages travel partners to utilize it.
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Travel 2011 : Bram Clincke (Groupon Benelux)
- 1. Groupon, a real opportunity for the Belgian travel industry Bram Clincke, MD Groupon travel Travel 2011, November 23
- 2. THE CONCEPT • What is Groupon? • 3 Misconceptions about Social Buying • Groupon and travel
- 3. THE CONCEPT
- 4. «Groupon, the fastest growing company ever » . Forbes Magazine. August 30, 2010
- 5. The Groupon Concept Collective buying Power • Groupon = Group + coupon • New deals every day • Local and national • Attractive price • Local experience, travel, products
- 6. Groupon in the world and Europe • Global: In 45 countries, + 142.9 million members • In Belgium since june 2010, 26 cities • 25th most visited website, + 74.000 fans on facebook • Groupon Getaways/travel launched in July 2011 featuring offers from travel partners – hotels, packages, airfare and beyond
- 7. THE CONCEPT • What is Groupon? • 3 Misconceptions about Social Buying • Groupon and travel
- 8. THE CONCEPT Misconception 1: It’s a discount site
- 9. THE CONCEPT Misconception 2: Only for bargain hunters
- 10. THE CONCEPT Misconception 3: A sales tool for small businesses
- 11. THE CONCEPT • What is Groupon? • 3 Misconceptions about Social Buying • Groupon and travel
- 12. Dedicated travel newsletter and website THE CONCEPT • Weekly travel newsletter (10-30 offers) • Dedicated site, deals one week online • People buy travel voucher at Groupon • Up to 1000pax and more per deal • Travel license A5766
- 13. Different types of travel offers THE CONCEPT Local weekend Weekend abroad Holiday Exotic
- 14. The Groupon opportunity A great communition and sales channel • Hotel • Tour operator • Holiday parcs • Holiday home owners • Touristic service • Travel services • …
- 15. See you soon on Groupon! Contact: bram.clincke@groupon.be