Presentatie De ultieme gids voor succes in hospitality door Jan Peeters op Hotel'13 congres.

1. The ultimate guide
to success in hospitality
Jan Peeters

2. “Slow but steady”
Growth from 2013 through 2016
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3. “You cannot fool me anymore”
Price-conscious corporate clients
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4. “Come on, I know you want to spend more”
Rate-parity? Yup, but only on the surface
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5. “But we have always done it like this”
Zero based budgeting
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6. “I love you for who you really are”
Forget star ranking
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7. “It is about the journey, not the destination”
The hotel is a part of the entire
travel experience
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8. “I want you to belong to something, to fit in”
Destination marketing gets
adolescent status
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9. “Be part of the community, and show it”
Neighbourhood is the new identity
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10. “It is my planet you are f***ing with, buster”
Eco-friendly is not a marketing
argument. It is a fact of life
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11. “Consider me as a human being, not as a hotel guest”
Friendly is the new polite
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12. “Social is mobile. Enough said.”
Social media and mobile devices:
the inseparable twins
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13. “I found it! I want it!”
Mobile search leads to bookings
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14. “Business is not leasure”
“Young is not old”
“East is not west”
Social media etiquette
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15. “You are only as good as your last picture”
Photo and video sharing
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16. “Read me a story, please”
Your hotel has a story
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17. “Don’t you get it? Coffee + free wifi”
Wifi : the Starbucks paradox
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18. “Getting up to order is so very last century”
Consumption goes tech
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19. “Did I just order a bottle of champagne for us?”
Wifi: the revenue opportunities
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20. “Do not try to sell me your stupid stuff”
Push marketing is not good
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21. “Where can I get that cool stuff?”
Pull marketing is very good
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22. “It is not omni. It is multi.”
Multi target group = multi segment =
multi message = multi channel = multi
pricing = multi revenue
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23. “I feel this is the right price”
Revenue management: from science
to art to wisdom
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24. “Talk to me. Do not shout at me.”
Opportunities in contact marketing vs.
traditional advertising
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25. “Stop selling. Give me benefits”
Sales is an intelligent conversation
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26. “So what if I am online? It is still me!”
The internet is your lobby, your office,
your meeting room, your telephone, your
event
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27. If you do all this
you should be just fine ...