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Making your destination more attractive to agents and resellers

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Attention is the new currency for destination brands. Love it or hate it, digital marketing is a necessary part of any brand development. Learn on how to make yourself stand out without the digital very noisy world! This webinar will provide you with the foundation you need to create a successful digital marketing presence that generates attention in today’s competitive online world.

“You have to be where people’s attention is.” —Gary Vaynerchuk

Webinar recording : https://www.trekksoft.com/en/webinar/making-your-destination-more-attractive-to-agents-and-resellers

Published in: Marketing
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Making your destination more attractive to agents and resellers

  1. 1. How to make your destination more attractive to agents and resellers
  2. 2. ABOUT ME I am Naully Nicolas Digital Travel Strategist and help travel and destinations brands to create inspiring experience between them and their audience. You can find me at @naullyn 2
  3. 3. Why am I so unattractive ? Welcome to a “very” noisy world”! 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. What is my vital asset ? How to get attention on my destination ? 7
  8. 8. WHW 8
  9. 9. 9
  10. 10. what | the manifesto What is your manifesto ? What do you want to talk about ? What do you want to be known for ? 10
  11. 11. Cultural Contribution 11
  12. 12. Human Contribution 12
  13. 13. Shared Values 13
  14. 14. how | the method of communication How do you want to communicate ? Podcasting, writing, taking pictures, filming ? Which type of content are you best at ? 14
  15. 15. Type of media 15
  16. 16. Who are the influencers ? 16
  17. 17. where | distribution How can you provide values ? Can you reach people who has audience ? Do you know how to tell stories in a native way on each channel? 17
  18. 18. Be present where they are 18
  19. 19. Platform philosophy 19
  20. 20. What is my WHW ? What is the three truths of your destination ? 20
  21. 21. “In the end, we will conserve only what we love; we will love only what we understand and we will understand only what we are taught. ― Baba Dioum 21
  22. 22. Question ? 22
  23. 23. 23 THANKS! Any questions? You can find me at ╺www.naullynicolas.ch ╺@naullyn ╺sayhi@naullynicolas.ch

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