Presentatie Marketing acties omzetten in sales door Sandra Vermeulen op het Hotel'13 congres.

1. From story telling …. to selling !

2. 2
Who is Center Parcs?
Part of the Group ‘Pierre et Vacances’
Number of parcs: 20
Number of cottages: 13.936
Number of guests: 3,7 mln
Number of employees: 5.148 persons

3. 3
Objectives Center Parcs
How to realise growth in the current market
situation?
How can we make the average price per
cottage grow?
How can we make more customers book early
instead of motivating a growing last minute
behaviour?

4. 4
Objectives Center Parcs
Good cooperation between 3 important
departments
Marketing =
Story Telling
Yield Departement =
Pricing & Discount
policy
Sales =
Local approach
& Channels

5. 5
Campaign ‘29 Differences’

6. 6
’New at Center Parcs’ = investments

7. Fans telling the Center Parcs story
7
guest telling guest

8. Center Parcs brochure made by our loyal guests

9. 9
Co-creation: invent the name our new water slide

10. Recruitment of new families for a test weekend

11. editing test weekends
11

12. blog Center Parcs biologist
12

13. Make sure it is an integrated story (PR)
13

14. 14
Yield departement

15. 15
Yield Departement

16. 16
Sales Departement – Focus

17. 17
Sales Departement – Customer Database

18. 18
Sales Departement - Channels

19. 19
Questions?
Sandra Vermeulen
Sales Director Center Parcs Group Belgium
Sandra.vermeulen@groupepvcp.com