1. +
Mass Communication
Linh Nguyen, Melika Carlson

2. +
1967 Francie & Casey Barbie
Commercial
http://www.youtube.com/watch?v=BBemIs2izHI

3. +
Scapstone Analysis
 Speaker: Woman in her 30s
 Context: Commercial, Advertisement
 Audience: Little girls ages 5-10
 Purpose: To sell and to present an ideal image of a girl
 Subject: Francie and Casey dolls
 Repetition
 Symbolism
 Tone: High pitched, childlike voice

4. +
What is it saying about gender?
Only girls play with dolls
An ideal girl looks
skinny, white, and nicely dressed.
They are meant to do all the house
work

5. +
Neogen Anti Aging Cream
• Speaker: Doctor
• Context: Article, Advertisement
• Audience: Women in her late 40s
• Purpose: Buy Neogen anti aging cream
• Subject: Anti aging cream
• Images
• Diction
• Tone: Enthusiastic and Knowledgeable
• http://www.neogenantiaging.com/?page
_id=238

6. +
What is this saying about gender?
An ideal woman needs to look
good to satisfy their man and to
have a happy life

7. +
Nail Polish Advertisement
 Speaker: Girl around her 20s
 Context: Magazine Advertisement
 Audience: Females ages 15-20
 Purpose: Convince audience to buy the product
 Subject: Nail Polish
 Colors
 Diction
 Tone: Seductive and inviting

8. +
What is this saying about gender?
An ideal woman needs to look
attractive

9. +
Conclusion
 All the three articles present the ideas of an ideal woman.
 They all used the technique of making the audience feel the
need for acceptance and to be attractive in order to have a
happier life