This document provides an overview of executive coaching services focused on gaining a board seat. It outlines single-session options on topics like career trajectory preparation, developing a board-level value proposition, networking strategies, online profile development, and interview skills. The coaching is offered by Tracy Houston, an experienced board consultant, author, and former board member. Her company provides board-focused coaching, consulting, and a series of eBooks to help directors stay informed and add value efficiently.

1. À LA CARTE EXECUTIVE COACHING MENU
[SINGLE SESSION/HOURLY RATE]
All participants will receive one complimentary copy of a Board Guru™ eBook.
ASPIRING DIRECTOR’S FIRST STEPS
Gain confidence from explicit direction. Sample topics include:
 Career Trajectory: Prepare Yourself for Public Board Candidacy
 Reflection on Your Quest for Board Service: Opportunity Forecast and Skill Set Analysis
 The Harsher Realities of Gaining a Public Company Board Seat
BOARD-LEVEL VALUE PROPOSITION (BRAND) and DIRECTORSHIP STRATEGY
Work from a core set of priorities with a “smart hustle”. Sample topics include:
 From Average to Iconic: Scale from an Integrated Action Plan
 Differentiation with Brand Narrative: Voice, Scope and Director-to-Board Fit
 Informed Strategy for the Perception of Your Brand
BOARD-LEVEL NETWORKING
Move from a “passive –reactive” pattern to one of “overt pursuit”. Sample topics include:
 Network Yourself onto a Corporate Board
 Target Company List: Identify, Approach and Build Memorable Relationships
 Target Individual List: Cultivate Your Network
ONLINE AND OFFLINE TOOLS
Proceed from random to controlled branding. Sample topics include:
 Board Bio, Profile and Resume: Design Board-Focused, High-Impact and Visually Modern Documents
 Cover Letters: A Powerful Tool of Your Board Campaign
 Social Media Strategies: LinkedIn Do’s and Don’ts
DIRECTOR CANDIDATE INTERVIEWING
Gain a relevance telescope that highlights what really matters. Sample topics include:
 Unspoken Secrets and Power cues of Board Interviewing and Selection Strategies
 The Power of Noticing: What the Best Director Candidates See in an Interview
 Top Ten Mistakes Made by Board Candidates: Prepare for the Competitive Nature of the Interview Process
Ready to optimize your efforts to gain a board seat?
CONTACT US NOW: hello@eboardmember.com | www.eboardmember.com

2. About Us
About Us
Consultant to Boards, Author of Board Guru™ eBook Series and Previous Sitting Director
– Triple Crown Value Proposition
Tracy E. Houston, M.A. is the President of Board Resources Services, LLC. She is a refined specialist in board
consulting and executive coaching with a heartfelt passion for rethinking performance, teams, and the boardroom.
With a focus on leadership, strategy, and risk management, she consults primarily with directors, presidents, and
senior officers to provide input on high level, sensitive, and complex issues. Sometimes called the Chief Potential
Officer, Tracy has a background that includes sitting on a number of boards, board consulting, and coaching for
potential. She develops unique insights into the vital role of human interaction and the inevitable fusion between
barriers to growth and success. Extensively published, Tracy has written hundreds of blogs that are featured on
numerous award-winning websites and has a monthly board column hosted by ColoradoBiz Magazine. She is the
creator of the Board Guru™ eBooks –a corporate governance leadership series.
Her company, Board Resource Services, has a website at www.eboardmember.com and www.eboardguru.com.
Follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.
BoardGuru™ Governance eBookSeries
Staying informed is one of the hardest tasks for board members. It takes an incredible amount of both time and
effort, and there are no short cuts. Second to staying informed is contributing value in a focused manner with
limited time in board meetings. Directors can make or break a company. Board Guru™ eBooks aim to transform
how directors keep abreast of company trends and create value in the boardroom. Think of the eBooks as a
governance version of Cliffs Notes®. With collaborative governance in mind, the eBooks combine the efforts of
directors and boardroom experts in a platform that is concise, easy to use, and filled with real-world experience.
Board Guru™ products omit the dogma and advance the need for practical leadership tools – a critical advantage
for the 21st century.
Published titles:
Becoming a Public Company Director trilogy
Becoming a Public Company Director
Becoming a Public Company Director: Social Media Strategies
Becoming a Public Company Director: Interview Strategies
The Art of Constructive Challenge
New Director Board Due Diligence
Board Evaluation: Creating Strategic Performance and Effectiveness
Boardroom Insider: Best Blogs, Resources and Insights