Introduction to Marc Rosenberg and Associates


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Introduction to Marc Rosenberg and Associates

  1. 1. Copyright, 2010, by Marc J. Rosenberg and is provided for educational purposes only. It may not be altered, distributed to third parties, used in any commercial or marketing venture, or published in any medium, including the Internet, without written permission from the copyright holder. Introducing… Management consulting in the learning space. Introduction and Credentials
  2. 2. About Marc Dr. Marc J. Rosenberg is a leading management consultant, speaker and educator in the fields of training, organizational learning, e-learning, knowledge management and performance improvement. He is the author of two best-selling books, E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill), and, Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance (Pfeiffer). His monthly column, “Marc My Words,” appears in the eLearning Guild’s Learning Solutions online magazine. Marc is a past president of the International Society for Performance Improvement (ISPI), and holds a Ph.D. in instructional design, plus degrees in communications and marketing. He also holds the Certified Performance Technologist (CPT) designation from ISPI. Dr. Rosenberg has spoken at The White House, debated the future of e-learning at Oxford University, keynoted numerous professional and business conferences, authored more than 40 articles and book chapters in the field, and is a frequently quoted expert in major business and trade publications. He is also vice president of his local community’s Board of Education. More information about Marc is available at
  3. 3. What we offer One Goal Enhance and sustain individual and organizational performance through the application of learning and knowledge strategies. <ul><li>Five Focus Areas </li></ul><ul><li>Training </li></ul><ul><li>Organizational Learning </li></ul><ul><li>E-Learning </li></ul><ul><li>Knowledge Management </li></ul><ul><li>Performance Improvement </li></ul><ul><li>Four Service Offerings </li></ul><ul><li>Consulting </li></ul><ul><li>Strategic Advisory Services </li></ul><ul><li>Keynotes, Presentations, Seminars and Workshops </li></ul><ul><li>Writing Services </li></ul>Flexible Resources Unique partnerships with talented individuals and firms, precisely matched to client needs.
  4. 4. What sets us apart <ul><li>We are thought leaders as well as doers. </li></ul><ul><li>We are future-focused . </li></ul><ul><li>We embrace a broader definition of learning that focuses on the workplace as well as the classroom. </li></ul><ul><li>We understand that technology is an important enabler but is not, in and of itself, a strategy. </li></ul><ul><li>We are personalized and flexible , with a business model that is customized to the client. </li></ul><ul><li>We have zero bureaucracy. </li></ul><ul><li>We have no junior consultants. </li></ul><ul><li>We model excellent communication skills with clients, stakeholders, customers and sponsors </li></ul><ul><li>We have worked in all industry segments: </li></ul><ul><ul><ul><li>Academia </li></ul></ul></ul><ul><ul><ul><li>Large corporation </li></ul></ul></ul><ul><ul><ul><li>Small business </li></ul></ul></ul><ul><ul><ul><li>Large consulting </li></ul></ul></ul><ul><ul><ul><li>Small consulting </li></ul></ul></ul><ul><ul><ul><li>Vendor </li></ul></ul></ul>
  5. 5. Column: “Marc My Words” in Learning Solutions Magazine Marc My Words… appears monthly in Learning Solutions . It presents relatively brief commentaries on our field, sniffs out new ideas, provides some critiques, reviews, occasional interviews, and more. It adds a little humor from time to time and offers up some new ways of thinking about what we do. You probably won’t agree with everything, but I hope it will be fodder for some good discussions. What do you think about the state of learning and e-Learning? What pushes your “hot button?” Where do you think we are headed? Let me know.
  6. 6. Marc’s books E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill) This highly acclaimed best-seller explores e-learning strategy and implementation, including business case development, organizational structures, new models of learning and creating an e-learning culture. Beyond E-Learning: Approaches and Technologies to Enhance Knowledge, Learning and Performance (Pfeiffer) Beyond E-Learning delves into the evolving nature of e-learning as it expands beyond the classroom model and directly into the world of work. New approaches, such as knowledge management, collaboration and performance support are explored in depth.
  7. 7. Book chapters “ Learning Meets Web 2.0” “ Locked Out: Bridging the Divide Between Training and Information Technology” Co-authored with Steve Foreman “ The Four C’s of Success: Culture, Champions, Communication and Change” “ The Real and Appropriate Role of Technology to Create a Learning Culture” “ The Role of Change Management in Knowledge Management” “ Knowledge Management and Learning: Perfect Together”
  8. 8. Selected articles Locket Out” Bridging the Divide Between Training & I.T. eLearning Guild’s Learning Solutions Magazine, January 2010 Technology Euphoria? ASTD T&D Magazine, June 2008 Building a Learning Culture E-Learning Magazine, April/May 2008 What’s Wrong with Finance Training? CFO Magazine, February 2006 The Future of E-Learning ASTD’s Learning Circuits Webzine, Spring 2005 Is Instructional Systems Design Dead? E-Learning Developers’ Journal, May 2004 Shedding Light on Knowledge Management HR Magazine, May 2004 More articles and videos can be found at
  9. 9. Keynotes, presentations and workshops Plus keynotes and featured presentations to more than 100 corporations, universities and industry groups in the United States and worldwide. Excellent presentation, perfect for where my organization is at.  Thought provoking -- well presented and interesting. Excellent, honest, down-to-earth and realistic.  Easy to understand, yet strategic information I can use. “ “ The White House Bush 41 and Clinton Administrations
  10. 10. Our approach: Learning strategy development Learning Strategy Development <ul><li>What will the future be like? </li></ul><ul><li>What is the organization’s reason for being? </li></ul><ul><li>What is the value proposition (how does it support the business)? </li></ul><ul><li>How will the organization execute its mission and achieve its vision? </li></ul><ul><li>What changes and what remains the same </li></ul><ul><li>How will learning be managed and led? </li></ul><ul><li>How will users/clients be represented? </li></ul><ul><li>How will learning and IT work together to achieve the vision? </li></ul><ul><li>What learning technologies work best in the organization? </li></ul><ul><li>How will learning technology be integrated into the enterprise infrastructure? </li></ul><ul><li>What processes should be implemented to assure best execution of the vision and mission? </li></ul>
  11. 11. More information… For more information, contact: Marc Rosenberg [email_address] On the web at: Become a Fan - Search: Marc Rosenberg and Associates Follow me on Twitter : marcjrosenberg View my Profile at: