Lab 14

Lab 14
LAB 14
REMOTE WINDOWS 7 ADMINISTRATION
This lab contains the following exercises and activities:
Exercise 14.1 Creating a Custom MMC Console
Exercise 14.2 Configuring Remote Desktop Access
Exercise 14.3 Connecting to a Remote Workstation
Exercise 14.4 Creating an RDP File
Lab Challenge 14.1 Using Windows Remote Management
SCENARIO
You are a newly hired desktop technician for Contoso, Ltd., working on a long– term test
deployment of new Windows 7 workstations. You have been given the task of testing the various
remote administration technologies included with Windows 7.
Estimated lab time: 60 minutes
| | | Exercise 14.1 Creating a Custom MMC Console | | | | | | Overview | Rather than evaluate the
system events on ... Show more content on Helpwriting.net ...
In Exercise 14.2, both you and your partner | | configure the Remote Access settings on your
individual computers. | | | Completion time | 5 minutes | | |
1. Click Start, and then click Control Panel. The Control Panel window appears.
2. Click System and Security > System. The System control panel appears.
3. Click Remote Settings. The System Properties sheet appears with the Remote tab selected, as
shown in Figure 14–2.

Figure 14–2
The System Properties sheet
4. Select the Allow Remote Assistance connections to this computer check box and, in the Remote
Desktop area, select the Allow connections from computers running any version of Remote Desktop
option and click Advanced. The Remote Assistance Settings dialog box appears.
5. Make sure that the Allow this computer to be controlled remotely check box is selected. In the
Invitations box, set the maximum amount of time that invitations can remain open to 24 Hours and
click OK.
Question | When using Remote Assistance, why might it be necessary to | 2 | impose a time limit on
the invitation?You wouldn't want pople to have access during non working hours. | | |
6. Click OK to close the System Properties dialog box.
7. Leave the computer logged on for the next exercise.
NOTE |
Repeat Exercise 14.2 on the NYC–CL2 workstation, so that both
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Nt1310 Unit 5 Administrative Tools
MMC is one of the main Administrative Tools used to manage Windows and the network services it
provides. It provides a standard way to create, save, and open the various Administrative Tools
provided by Windows. When you open the Administrative Tools folder in Control Panel, most of the
programs are MMC.
MMC has a console tree that displays the hierarchical arrangement of snap–ins and extensions.
Snap–ins are also called pluggable modules and an extension is a snap–in that needs a parent snap–
in. By modifying (adding and deleting) snap–ins and extensions, users can customize the console or
access tools that are not placed in the Administrative Tools folder.
You can add snap–ins to a MMC by clicking File > Add/Remove Snap–in.
Refer to Figure ... Show more content on Helpwriting.net ...
Task Scheduler: Schedules programs or other tasks to run automatically.
Windows Firewall with Advanced Security: Configure advanced firewall settings on both this
computer and remote computers on your network.
Windows Memory Diagnostics: Checks your computer's memory to confirm if it is functioning
properly.
Windows PowerShell Modules: A task–based command–line shell and scripting language designed
especially for system administration.
Windows Server Backup: Takes a backup and restores the server.
Once you have installed Server roles as outlined in the previous chapters, additional Administrative
Tools will be loaded. Some of these tools include:
Active Directory Administrative Center: It performs Active Directory administrative tasks, such as
raising domain and forest functional levels and enabling the Active Directory Recycle Bin. You can
also use this console to manage Dynamic Access Control.
Active Directory Users and Computers: This tool creates and manages Active Directory users,
computers, and groups. You can also use this tool to create Organizational Units

Gonzaga NT1230 Final Exam Study Guide
1.) PowerShell is an object–oriented programming language and interactive command line shell for
Microsoft Windows.
2.) Windows 7 editions Windows 7, a major release of the Microsoft Windows operating system,
was available in six different editions: Starter, Home Basic, Home Premium, Professional,
Enterprise and Ultimate
3.) Default Windows Explorer libraries – contacts , desktop , downloads , dropbox , favorites , links
, my music , my pictures , my videos , saved games , searches
4.) Windows Preinstallation Environment (also known as Windows PE and WinPE) is a lightweight
version of Windows used for the deployment of PCs, workstations, and servers, or troubleshooting
an operating system while it is offline.
5.) User profile In a ... Show more content on Helpwriting.net ...
17.) A mandatory user profile is a special type of pre–configured roaming user profile that
administrators can use to specify settings for users. With mandatory user profiles, a user can modify
his or her desktop, but the changes are not saved when the user logs off.
18.) Brute force When password guessing, this method is very fast when used to check all short
passwords, but for longer passwords other methods such as the dictionary attack are used because of
the time a brute–force search takes.
19.) Enforce password history option This security setting determines the number of unique new
passwords that have to be associated with a user account before an old password can be reused. The
value must be between 0 and 24 passwords.
20.) Smart card A smart card is a plastic card about the size of a credit card, with an embedded
microchip that can be loaded with data, used for telephone calling, electronic cash payments, and
other applications, and then periodically refreshed for additional use.
21.) Digital certificate A digital certificate is an electronic "passport" that allows a person, computer
or organization to exchange information securely over the Internet using the public key
infrastructure (PKI). A digital certificate may also be referred to as a public key certificate.

22.) MMC The Microsoft Management Console (MMC) is an application that

Microsoft Analysis
Business Analysis Part I
Daniel Wallace
Management 521
May 28, 2012
Business Analysis Part I
Microsoft is ranked 37 in the Fortune 500 list of companies (CNN, 2012). It is the world's largest
software company (Turits & Wesman, 2012), and is composed of five separate divisions:
Windows, Business, Servers and Tools, Entertainment and Devices, and Online. Investors should
look at how a company meets the needs of its stakeholders and perform a strength, weakness,
opportunity, and threat (SWOT) analysis. By looking at how Microsoft meets the needs of its
stakeholders, investors can determine if the company can sustain a positive image with everyone
involved, both internally and externally. Analyzing the strengths, weaknesses, ... Show more content
on Helpwriting.net ...
Microsoft analyzes these errors, and includes solutions in system updates that users can download.
Finally, Microsoft's investors want a positive return on any money put into Microsoft. Microsoft
currently offers a $.20 dividend on its shares (Turits & Wesman, 2012). Investors can purchase
Microsoft issued bonds. Depending on the terms, these bonds offer returns ranging from 0.875% to
5.3% (Microsoft Investor Relations, 2012). Microsoft offers investors detailed quarterly reports
outlining all expenses and incomes.
SWOT Analysis
Strengths
A look at Microsoft's internal factors reveals several strengths and weaknesses. One of the greatest
strengths Microsoft has is its name brand recognition. Microsoft is the world's largest software
developer with almost $70 billion in revenue for 2011 (Turits & Wesman, 2012). Most
consumers in the United States know or use Microsoft's PC OS, giving it 86% of the OS market
share, compared to 5% for Linux and 9% for Mac ("OS Statistics", 2012). Microsoft's Entertainment
and Devices division leads the gaming market with the X–box 360 holding 40% (Forbes, 2012) of
the market share for the current generation of consoles. Microsoft is continuing its development of
its subscription services that include X–Box Live, Windows Live, and Zune Music Pass. Most PC
users are familiar with Microsoft's business tools, specifically MS Office.
Microsoft currently has over $59 billion in cash on hand (Turits &

Microsoft, Microsoft And Microsoft
Later, US Justice Department filed antitrust charges in 1998 against the software company, claiming
that Microsoft had taken over the internet browser competition and limited consumer choice. In
view of antitrust regulation in the US and EU, and increasing competition in the desktop software
market, Microsoft was determined to move beyond the PC software industry. By formally
recognizing the emerging business opportunities introduced by the new internet era ("Web 2.0"),
Microsoft began to reinvent itself. It wanted to extend its software products into web–based services
for businesses and consumers. It wanted to try new sectors such as media, television set top boxes,
game consoles and other broader technology services. Microsoft aimed to transform itself and
wanted to set a standard for accessing, communicating and doing business over the internet.
Microsoft had entered various new markets in which it has no propriety advantages with it's new
diversification strategy. Microsoft could not conquer all the markets alone as they would have to
face new challenges and many industries were against Microsoft getting into their industry as they
feared that Microsoft would monopolize the market. Hence, it improved its already existing as well
as created new partnerships in the newly targeted industry. Microsoft hence, needed to constantly
monitor the dynamic changes in the markets and adjust its strategies to capture opportunities in
these markets.
Microsoft continued to diversify

Video Games And Its Impact On The World
In this era, video–games play an important role in leisure and entertaining time in every society.
PlayStation arrived in 1990s, which was the start of modern videogame age and with the entrance
and the development of new technology such as high speed internet, this entertaining segment
becomes more and more accessible and favourable among customers. Today gaming affects billions
of people around the globe and it will continue to grow. The UK games industry was worth close to
£3.5bn in consumer spend in 2013, up 17% from 2012. The forecasted revenue of the industry and
the daily time spent playing video games, make this industry a shining star. The forecasted revenue
for video game console (1 out of 4 segments in videogame industry) will be 55.05 billion US dollars
by 2018 (compared to 37.4 billion USD in 2012) (Anon., 2014)and the daily time spent playing
video games per capita in the United States will be 28.3 minutes by 2015 (Anon., 2014). These
numbers make this industry more attractive than its other entertaining competitors. In the Video–
games Market the final product, "the gaming console" is directly associated with brands, as their
content and quality generate a brand image. There are three major brands playing in this ground and
no one dares to enter into the market because of the giant size of these brands, these titans are
Microsoft (Xbox, ranked 198th in brand finance's global 500 with a brand value of 6.47 billion
USD) (Anon., 2014), Sony (PlayStation, ranked

Essay Financial Analysis of Ea Games
Part A: INDUSTRY INFORMATION
1. Economic Features
Market size and Growth Potential (as of 2003):
* The video game industry is currently a $31 billion global market. * Market size has tripled in
value over the last decade from $10 billion in 1995 to $31 billion as of 2003. * In five years the
industry is expected to grow approximately 14.8% ($36,042/$31,374), at a rate of approximately
2.96% per year (14.8%/5). * We feel that the industry is entering the early maturity stage of the
growth cycle for the overall global market. * Some observers feel that growth potential is massive,
predicting that the video game market is "on track to rival the movie, music, and television
industries" * Further analysis ... Show more content on Helpwriting.net ...
* Others such as Sega and significantly smaller players have decided to focus on game producing
only. * Some major industry players are increasingly turning to outsourcing some of their game
production to independent licensed game developers.
2. Competitive Analysis
*Due to the vast amount of information regarding the gaming industry, we concentrated more on the
work of independent game developers than on the three makers of game consoles.
The Rivalry among Competing Sellers in the Gaming Industry:
Rivalry is seen as being intense due to the following factors:
Major players in the gaming industry: THQ, Acclaim Entertainment, EA Games, Microsoft, Sega,
and Activision
* Gaming industry has experienced fierce competition due to the presence of three (Sony, Nintendo,
Microsoft) different console manufacturers and several independent game developers. * All three
makers of gaming consoles also develop some of their own games, which are exclusive to their own
console. * Game developers are continually coming out with new games in attempt to improve upon
previous releases that were of a lesser technological quality * The smaller game developers are
having difficulty staying competitive due to a lack of capital, and unpredictable cash flows. *

Standardization is definitely present in the many games that are released; therefore we see many
game players switch

Nt1330 Unit 5 Exercise 1
AD FSMO Role Management: Alternate Methods
Dear Junior Admin. Well it seems you have a complicated decision on your mind "what tool for the
job?" I have decided its best for you to decide on your own which tools you prefer to work with,
although I can ease the pain of the decision by providing insight on each of the tools you have at
your fingertips. DCDIAG – is a command line tool that analyzes the state of domain controllers in a
forest and shows any problems to help with trouble shooting. There are many useful commands with
this tool, much too many to include in this simple letter, but there are plenty of locations on line that
provide the commands with descriptions for use. NTDSUTIL – is another command line tool ...
Show more content on Helpwriting.net ...
click Operations Master to view the server holding the domain naming master role in the Forest.
Using the NTDSUTIL Tool
Click Start o click Run o type cmd in the Open box o press ENTER.
Type domain management o press ENTER.
Type connections o press ENTER.
Type connect to server ServerName
 where ServerName is the Name of the Domain Controller you would like to view Ex–
"Server15.domain15.local" o press ENTER.
Type quit o press ENTER.
Type select operation target o press ENTER.
Type list roles for connected server o press ENTER.
Thanks,
IT Admin
References
Fleishman, B. (n.d.). How To Determine Active Directory Roles. Retrieved from Jaydien Network
Solutions: http://www.jaydien.com/blog/servers/how–to–determine–active–directory–roles.html
Microsoft. (2006, Oct 30). How To Find Servers That Hold Flexible Single Master Operations
Roles. Retrieved from Microsoft Support: http://support.microsoft.com/kb/234790
Petri, D. (2008, Jan 08). Determining FSMO Role Holders. Retrieved from Petri IT Knowledgebase:
http://www.petri.co.il/determining_fsmo_role_holders.htm
University of Cambridge. (n.d.). University Information Services (Computing)–Active Directory
FSMO Roles. Retrieved from University of Cambridge:
http://www.ucs.cam.ac.uk/support/windows–support/winsuptech/activedir/fsmoroles
Vitale, D. (2013, Feb 07). Doug Vitale Tech Blog. Retrieved from Network administration
commands for Microsoft Windows and Active

Microsoft And Its Constituent Operating Units
Using a broad variety of academic and industry sources, our team has conducted extensive
background research on Microsoft and its constituent operating units. On the basis of our analysis of
the challenges facing these units, jointly and severally, we are proposing Microsoft immediately
initiate a comprehensive shift in the strategic direction of its Entertainment and Devices business
unit. Microsoft's inadequate response to the iPhone–era mobile revolution has seen it languish
behind its main competitors in the consumer electronics space; in Q2 of 2014, the Windows Phone
accounted for only 2.5% of the 301.3 million unit shipments worldwide (IDC, 2014). Likewise,
while Q4 2014 Xbox console sales were up 14% over Q3, the competing Sony platform sold 70%
more consoles during the same period (Harradence, 2014; Nelva, 2014). Microsoft's devices have
failed to command sufficient market attention to ensure the company's status as a major player in
consumer technologies. Growing market share in mobile and gaming has become a strategic
imperative of the highest importance.
We have identified three areas of pressing concern that simultaneously represent growth
opportunities. First, Microsoft must rededicate itself to building first–party software that fosters
creativity and improves the lives of users. This continues Microsoft's tradition of creating dominant,
functional platforms across a variety of hardware and contexts, as it did with Windows in the PC–
era. Second, by

Thesis on Video Games
EXTREME GAMERS' DEMAND PLAYSTATION 3 RATHER THAN PCs
–––––––––––––––––––––––––––––––––––––––––––––––––
CHAPTER # 1
BACKGROUND
1.1 INTRODUCTION
1.1.1 GAME CONSOLES
A video game console is an interactive entertainment computer or modified computer system that
produces a video display signal which can be used with a display device (a television, monitor, etc.)
to display a video game. The term "video game console" is used to distinguish a machine designed
for consumers to buy and use solely for playing video games from a personal computer, which has
many other functions, or arcade machines, which are designed for businesses that buy them and then
charge others to play.
I. PLAYSTATION 3
The PlayStation family is the world's ... Show more content on Helpwriting.net ...
The Wii is Nintendo's fifth home console, the direct successor to the Nintendo GameCube, and able
to play all official GameCube games. Nintendo first spoke of the console at the 2004 E3 press
conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the
controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of
several awards. By December 8, 2006, it had completed its launch in four key markets.
1.1.2 GPU (Graphics Processing Units)
A graphics processing unit or GPU (also occasionally called visual processing unit or VPU) is a
specialized processor that offloads 3D graphics rendering from the microprocessor. It is used in
embedded systems, mobile phones, personal computers, workstations, and game consoles. Modern
GPUs are very efficient at manipulating computer graphics, and their highly parallel structure makes
them more effective than general–purpose CPUs for a range of complex algorithms. In a personal
computer, a GPU can be present on a video card, or it can be on the motherboard. More than 90% of
new desktop and notebook computers have integrated GPUs, which are usually far less powerful
than those on a dedicated video card.
I. NVIDIA

NVIDIA a multinational corporation which specializes in the development of graphics processing
units and chipset technologies for workstations, personal computers, and mobile

Brand
6/9/2013
6/9/2013
Matthew Hull, Scott Love, Nikole Phillips, Jason Wilcox
Predict 450
Matthew Hull, Scott Love, Nikole Phillips, Jason Wilcox
Predict 450
Game Console Brand Equity
An analysis of forces involved in Xbox, Playstation and Nintendo brand equity
Game Console Brand Equity
An analysis of forces involved in Xbox, Playstation and Nintendo brand equity
Introduction The successful marketing and revenue generation of products is governed by a host of
tangible and intangible factors. As marketing analytics research continues to develop theories and
models for uncovering these important components of the product sales cycle, certain components
differentiate themselves through importance and impact. Brand equity is one ... Show more content
on Helpwriting.net ...
With the PlayStation PSP placing ahead of the PlayStation, this poll would seem to indicate that
specific platforms can be substantial brands with strong equity to themselves outside of the
overarching brand.
Branding research and execution company, Stealing Share echoes the idea that brand equity can be
differentiated between primary brand and different platform brands. Their analysis highlights
Nintendo's successful attempt to invigorate waning brand equity with the departure from traditional
game console design and acquiring of new demographics (Stealing Share, 2010). Their analysis goes
further though in detailing that shifts amongst primary brand and secondary brand the difficulties
faced by gaming consoles. This problem highlights brand equity as a necessity amongst consoles
due to the proliferation of titles across many platforms and the losing proposition of "strategic
pricing, speed to market and a wing and a prayer" (Stealing Share, 2010).
Brand equity importance is clearly a key factor for gaming consoles as they strive to compete for
market share. Brand equity across titles can have an impact on the console brand equity and is
thought to also play a role in the purchase decisions of less informed consumers and act as a proxy
for quality valuation when traditional quality factor data is not available (Storgards, Tuunainen,
& Oorni, 2009). However, the

Who Is Responding To The Wii
9–709–448 REV: JANUARY 4, 2010 ANDREI HAGIU HANNA HAŁABURDA Responding to the
Wii? Kazuo Hirai, chief executive of Sony Computer Entertainment Inc. (SCEI), had just gotten off
a conference call with journalists. It was late August 2008, and the reporters were inquiring about
Afrika, a new safari videogame for Sony's PlayStation 3 (PS3) console that allowed players to watch
wild animals and take virtual pictures. Hirai could not help feeling frustrated. Most of the
conversation–like many others with Sony outsiders in the past month–had revolved around two
questions: Was Afrika Sony's answer to the casual games that were partly responsible for the
runaway success of rival Nintendo's Wii videogame console? And more generally, ... Show more
content on Helpwriting.net ...
This document is authorized for use only in Principles of Strategic Management July 2016 by Dr
Paul Spee, University of Queensland Business School from June 2016 to August 2016. 709–448
Responding to the Wii? Market Birth, Collapse, and Rebirthb The videogame industry got off to an
uncertain start in 1972, when television maker Magnavox introduced Odyssey, the first home
videogame console. Priced at $100 (the equivalent of $516 in 2008 dollars),c Odyssey needed a
television screen to project its very limited action. The system came with 12 games, including
versions of tennis and ping pong, each on a printed circuit board.5 However, partly due to some
uninspired marketing and distribution decisions, Odyssey's appeal proved limited. Magnavox sold
more than 100,000 game systems by year–end, but sales quickly declined and Odyssey was pulled
from the market.6 Enter Atari Around the same time, a young entrepreneur named Nolan Bushnell
was developing arcade games with the use of then–new microprocessor technology.7 In 1972, the
company he started, Atari, launched its first hit game–an arcade version of ping pong.8 In Pong, two
players batted a ball of light back and forth between on–screen paddles. The game instructions were
simple: "Avoid missing ball for high score."9 Pong was an immediate success: 8,500 arcade
consoles were sold in the first year.10 Bushnell

Essay about Electronic Arts and the Global Video Game...
Electronic Arts and the Global Video Game Industry
Demographic trends
Gaming has become an important part of growing up for people who were born in the last 25 years.
Approximately 3.9 – 4.7% of total world population (250 to 300 million people) is ¡§very active¡¨ or
a ¡§frequent¡¨ player of video games or at least owns the necessary equipment. This target group
spends five or more hours a week playing video games. The United States is the largest video game
market in the world with about 50% of the US population (145 Million people) spending 6.5 hours a
week on computers and video games.
The majority of video game players are preteens, teenagers, and young adults (between the age of 20
and 40). A full 70% of college ... Show more content on Helpwriting.net ...
Video games will move from stand–alone game systems such as consoles or PCs to become online
games accessible via many devices. Continuous participation of other gamers around the world will
make the games more challenging. Moreover, the high performance of next generation of chips and
3–D graphic animations will attract even more gamers to the market.
Global Markets
The importance of the non–US market is growing every year. However, regulations, cultures,
language and other attitudes of each country can differ from the US. For example, people play
¡§soccer¡¨, instead of American football and baseball and different rules exist for the game of chess
in Asia and the US. Therefore, the company and industry may need to customize some products and
introduce multi–language online games to appeal to the diverse global tastes.
Current Performance
Vision
Chairman Probst¡¦s vision for Electronic Arts is to overcome traditional entertainment companies
like Disney, Viacom, and Time Warner as the biggest and best entertainment company in the world.
Goals
Electronic Art¡¦s had two stated goals. The first near term goal is to be the market leader of games
played on the current generation of 128 bit consoles. The second near term goal is to generate
hundreds of thousands if not millions of users to their online EA Sports product.
Corporate Strategy

EA is focusing on video game

Marketing: Video Game Console and Shoppers Stop
Answer Paper Marketing Management Section A: Objective Type Part one: Multiple choices: 1.It is
a concept where goods are produced without taking into consideration the choices or tastes of
customers Ans) Production concept 2. It involves individuals who buys products or services for
personal use and not for manufacture or resale Ans) Consumer 3. It is the groups of people who
interact formally or informally influencing each other's attitudes& behavior Ans) Reference
groups 4. The concept of the product that passes through various changes in its total life known as
Ans) Product life cycle 5. It refers to unique set of brand associations that brand strategist aspires to
create or maintain Ans) Brand identity ... Show more content on Helpwriting.net ...
While it is not modeled on any one foreign retailer, the 'basic construct' is taken from the experience
of a number of successfully managed retail companies. It has leveraged expertise for a critical
component like technology from all over the world, going as far as hiring expatriates from
Littlewoods and using state–of–the–art ERP models. Shoppers' Stop went a step further by even
integrating its financial system with the ERP model. Expertise was imported wherever it felt that
expertise available in–house was inadequate. But the store felt there was one acute problem. A
shortage of the most important resource of them all was trained humans . Since Indian business
institutes did not have professional courses in retail management, people were hired from different
walks of life and the training programme was internalized. By 1994, the senior executives at
Shoppers' Stop were taking lectures at management institutes in Mumbai. The Narsee Monjee
Institute of Management Studies (NMIMS) even restructured its course to include retail
management as a subject. Getting the company access to the latest global retail trends and exchange
of information with business greats was an exclusive membership to the Intercontinental Group of
Department Stores (IGDS). It allows membership by invitation to one company from a country and
Shoppers' Stop rubs shoulders with 29 of the hottest names in retailing – Selfridges from the UK,
C.K. Tang from Singapore, Lamcy Plaza from Dubai and the

The Movie Industry
Xbox One vs. Playstation 4 Media
(Artifact paper)
Mario Palomino Student ID: 1760440 BUSB 340 – Robert Liljenwall Due Date: February 23 2014
What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents
purchased it from SEARS for my birthday and at which point I had no idea what it was. A couple of
the kids and their parents knew that it was and were shocked that my parents spend $100 dollars on
something like that. It was still in the box until one afternoon I came home from school. I set it up in
the living room, only room with a television. Popped in Super Mario Bros, this simple 8–bit game
would change the entertainment industry. I did not become a fanboy until I attend Florida A&M.
Besides my ... Show more content on Helpwriting.net ...
PS4 only other competition is Nintendo's Wii U. Nintendo since GameCube focused more on
younger gamers because it could not keep up with the mature rating games that both Sony and
Microsoft released. With Nintendo taking a back step, PS4 only real competition was Xbox One.
Playstation 4 has not looked back since their launch date. By early February 2014 they have sold
over five million units, compare to Xbox One three million units.
History of Microsoft's gaming console Late 2001 Microsoft took its first steps in the gaming
industry. They announced their first gaming console to the world Xbox. Not since 1996 has, an
American company offered a gaming console. By early 2002, Xbox completed with all of the sixth
generation console Nintendo's GameCube, Sega's Dreamcast and Sony's Playstation 2. In all
honestly, Microsoft only real threat was Sony's Playstation 2; as both consoles were designed for the
advanced gamer.
With the launch of Xbox, Microsoft also ventures into the world of online gaming, with their
service Xbox Live. Unlike Sony's Playstation 2 and Sega's Dreamcast, Xbox Live charged a fee to
play online against players across the world and gave subscribers the ability to download gaming
content to gamers. Like the other two consoles, gamers were required to have their own broadband
connection. Before Xbox discontinued, it has sold 24 million units worldwide. Four later after the
successful launch of Xbox,

Sony Ps4 Strategic Management
The Challenge Of Maintaining Greatness in the Gaming Industry Strategic Management Professor :
Yuri Mishina 12–12–2013 1 Table of Contents Executive
Summary....................................................................................................................................... 3
Industry Analysis
........................................................................................................................................... 3 Threat of
New Entrants ............................................................................................................................. 4
Power of Suppliers ... Show more content on Helpwriting.net ...
(Yahoo Finance, 2013). Figure 1 Figure 2 (Parker, 2013) (D'Angelo, 2013) 3 Threat of New
Entrants The three dominant players have taken the early mover advantage to grow their businesses.
High level of adoption and efficient production are essential in this industry because consoles are
traditionally sold at a loss and revenues are made up by licensing games to developers. This makes it
very a difficult industry for new entrants. New technology incurs high cost of capital in research and
development (R&D) and low product differentiation requires advertising and marketing. Their brand
establishment, together with their capabilities to make high investments in required fields have
helped the three firms to gain industry specific expertise, fast paced technological capability, and
strong brand loyalty which keep the threat of new entrants moderately low (Wingfield, 2013). Power
of Suppliers Each firm generates revenues from the profit margins on hardware (gaming consoles)
and software (game) sales, both suppliers are therefore integral. Suppliers of the main hardware
components, such as AMD and Foxconn, supply to all three companies but also to other industries
e.g. for personal computers and smartphones. While not solely dependent on the industry, gaming
currently represent the majority of

Why to Select Third Party Tools to Manage Server and...
Microsoft has equipped the organizations with the Windows server operating system and other
server tools like Exchange Server, SQL Server, SharePoint Server, etc. In addition, there are inbuilt
server tools like DNS Server, DHCP Server, File Server, and Active Directory to create a complete
networking infrastructure inside an organization. However, the server and networking management
using the traditional Microsoft tools become obsolete at a level. In this blog post, we'll discuss how
these tools fail to serve the purpose and why the need of using third party tools arises.
Scenarios
1. Managing Users in Large Organizations
Let us suppose a case of a large organization has fifty different departments, each of which contains
hundreds of employees segregated on different positions. A large IT helpdesk of at least 70 or more
members is at least required to meet the IT requirements in this case. Suppose the IT staff is required
to create the user accounts of 200 new users who've to join in the different departments next week,
audit 300 users of five departments, and to keep a check on the file modifications on the file server
to trace the unauthorized accesses to the sensitive data. How much time will they take for these three
tasks? Almost three to four weeks, but the management wants them to complete this task in four
days without a hit to the daily demands of troubleshooting the computers, managing the networks,
seeing the logon/logoff, and other work. Is it possible? The

A Comparative Evaluation Of Private Cloud Computing,...
Author: James Madden B.Sc. Hons Title: A Comparative Evaluation of Private Cloud Computing,
Automated Provisioning, Deployment and Monitoring Comparing VMware vCloud Director
Orchestrator Vs Microsoft's System Centre Orchestrator Private cloud automation is a process where
the IT administrator may write scripts which automatically trigger events in response to certain
criteria being reached. It may be a new user requesting the provisioning of a desktop, it may be an
alert indicating a malfunction or failure of hardware or services, and it may be the monitoring and
charge back for the usage of a service. As a result of these requirements the deployment of an
Orchestrator comes highly recommended for the automation, instead of the administrator spending
maybe hours writing and testing scripts, the Orchestrator allows the administrator to drag and drop
the relevant graphics onto a canvas and then run it in the integrated test process prior to deployment
into live operation. This dissertation aims to comparatively analyse and evaluate the implementation
regarding the performance, cost reduction through reduced administration and usability of the two
competing provider's solutions, namely, VMware vCloud Director Orchestrator and Microsoft
System Centre Orchestrator. The scope of this study compared the performance and efficiency of
both platforms, although the cost saving in administrative time required is closely matched between
the two platforms the performance and

CompTIAA+ chapter 11 Essay examples
Chapter 11 Hand–In
1. List four ways to start Task Manager.
Ctrl Alt Del, Right click system tray, Command prompt taskmgr.exe, Ctrl Shift Esc
2. If a program is not responding how do you stop it? you can end it by selecting end task at the
bottom of the task manager.
3. If a necessary program is using too much of the system resources and bogging down other
applications, what can you do to fix the problem? open task manager, end the program and then if
needed restart it.
4. How can you get a list of users currently logged onto the computer? in the task manager under the
users tab.
5. What is the filename and extension of the System Configuration utility? msconfig.exe 6. Which
Widows 7 tool can be used to see a history of ... Show more content on Helpwriting.net ...
What is the path to the Ntuser.dat file in Windows 7?
C:UsersusernameNtuser.dat
17. How is the Ntuser.dat file used?
To hold the preferences and settings of the user that is currently logged on to the system.
18. Which registry key contains information that Device Manager uses to display information about
hardware?
HKLM (Hlkey_local_machine)
19. Which Windows 7/Vista toll can give you a quick report of the overall performance of the
system expressed as a single number?
The Windows Experience Index
20. To improve Windows performance, you decide to disable the indexer used for Windows search.
Will Windows search still work?
Yes Windows search will still work, but it will not complete a search as quickly.
21. What three indicators in Task Manager can be used to find which program has a memory leak?
Working set, handles, and threads column.
22. What key do you press at startup to load the system in safe mode?
Press the F–8 key during startup.
23. If performance improves when Windows is loaded in Safe Mode, What can you conclude?
Non–essential startup programs are slowing down the system.
24. If performance does not improve when Windows is loaded in Safe Mode, What can you
conclude?
That there is most likely a problem with a hardware device, critical driver, or a windows component.

25. When using MSconfig to stop startup services including Microsoft services, which service
should you not stop so that restore points

Putting The Edge On Xbox Live
Putting the Edge on Xbox Live Once upon a time, there was a pretty little system that pushed the
limits of what was possible in that day and age. In today's home–entertainment market, it is
becoming increasingly difficult remain competitive and stay in the game. According to the MIT
Technology Review (2015), Nintendo and Sony did not even make the list, with Microsoft landing
the number forty–eight spot; and yet, these three companies are the leaders in putting entertainment
in our living rooms, dorm rooms, staterooms, mess–decks, and anywhere else we humans decide to
have a television! The technology industry grows by leaps ever year, with established companies
looking into the future for ideas and start–ups looking at what is needed ... Show more content on
Helpwriting.net ...
Sometimes, something as simple as one's server can give that extra little edge.
Server–Side Hardware Requirements The very first iteration of Xbox Live did not even have a
name, as it was simply a server system set up by Microsoft to allow video game players the ability
to play with other players over the internet. The first Xbox, also known more affectionately as Xbox
Original, or XO, was released in 2001. This system was supported by 500 servers, according to Ed
Grabianowski and Stephanie Crawford in their 2006 article for Live Technology, which was
dispersed through four locations in three countries: the United States, England, and Japan. This
initial set–up is estimated to have cost Microsoft $500 million, and was considered by the company
to be one of the necessary start–up costs for their first entry into the console wars. Rich Miller
(2013) further reports that the server numbers jumped to over 3,000 when the Xbox 360 (X360) was
released in 2005 and again to 300,000 in 2013 with the introduction of Xbox One (X1). With
datacenter hubs all over the world now powering the Microsoft Cloud, Xbox Live has become a
worldwide recognized name. A virtual tour of the Microsoft Cloud can be found on their website,
"We power the Microsoft Cloud", and features video walkthrough of several of the facilities that
make up the cloud. The Microsoft Cloud is basically the entire

Microsoft Xbox Entering the World of Video Game
Table Of Index
Microsoft: Entering the Gaming Industry 3
Microsoft Xbox 3
The Strategy 4
Positioning 4
Pricing 4
The Result of the 1st Round 5
The Next–Gen Gaming War Announced 6
The Economies of scale – What it has Learned 6
The Timing – Being the first on the market, an advantage? 7
Securing the Production Chain 8
Securing the Market – Microsoft Innovation Breaking Through 9
Securing the Market – Product Segmentation 10
Securing the Market – Japanese Game Developer 11
Launching The XBOX 360 13
Conclusion 15
References 16
Abstract
People start hearing the words "video games" 1970s, but it actually it already began 30 years before.
The idea originally came from the imaginations of scientists in research lab in the ... Show more
content on Helpwriting.net ...
The Result of the 1st Round
In the early stages of sales, videogame consoles typically sell at a loss. As sales and production
volumes grow, console makers expect to get economies of scale that will allow them to lower costs
and reduce their losses. But economies of scale were slow coming to Microsoft: Miscalculations
about the cost of the original Xbox's hard drive and main microprocessor have led to some $4 billion
in operating losses since 2001, analysts estimate this over the management estimate mentioned
before ($2 billion)
While Microsoft grappled with its growing losses, rival Sony extended its already strong lead. As
previous gaming heavyweights like Nintendo and Sega lost ground, Sony was able to grab a 70%
share of the videogame console market. Microsoft still holds a smaller than 20% share, according to
analysts..

Not giving up yet, Microsoft promptly prepares the 2nd Xbox, and announces that they are in the
stage of development for the new XBOX.
The Next–Gen Gaming War Announced
Learning from its mistakes in 2004 Microsoft announces its plan developing a new Xbox, a whole
new console made from the inputs and the unsatisfied demand of the market.
Capturing all gamers around the world to be involved on the project creating the ultimate Next–Gen
Gaming experience. Without a doubt Sony announces their Sony PlayStation2 successor, Sony
PlayStation 3, Nintendo with Nintendo Wii. Let the Next War Begins.
The Economies of scale – What it has

Marketing Plan
Marketing Plan – Sony PlayStation 4
PlayStation 4 Marketing Plan
Author: Toni Hoang, Tim von Oldenburg Version: 1.0 Date: 26.01.2010
Toni Hoang, Tim von Oldenburg
–1–
Table of Contents
Page 1. About the company 2. Internal analysis 2.1. General analysis 2.2. SWOT analysis 2.3.
Predecessor analysis 3. External analysis 3.1. PEST analysis 3.2. Porter 's 5 forces 3.3. Competitors
3.3.1. Nintendo 3.3.2. Microsoft 3.3.3. PC 3.4. Customer analysis 4. Marketing Mix 4.1. Product
details 4.2. Price 4.3. Distribution 4.4. Promotion 4.4.1 Marketing slogans and logo 4.5. Marketing
Objectives 5. Evaluation and Control Toni Hoang, Tim von Oldenburg 21 22 –23 4 4 5 6 7 7 8 10 11
12 13 14 17 17 18 19 ... Show more content on Helpwriting.net ...
Toni Hoang, Tim von Oldenburg –6–
2.3 Predecessor analysis
This part will provide main information on the predecessor referring to sales. A more detailed
analysis of the market share will be given later in the 3rd chapter. The PlayStation 3 and PlayStation
3 Slim
Launch date – PlayStation 3 – PlayStation 3 Slim Units sold Break–even point Price – at launch –
now Market share (7th generation consoles) $599 $299 26% November 11, 2006 September 1, 2009
32 million (as of, Januar 30 2009) not yet reached
Toni Hoang, Tim von Oldenburg
–7–

3. External analysis
In the following part you will be presented several external anayses referring to the video game
console market. They play an important role in our marketing plan since the game console market is
highly competitive. After a short view into the PESTL analysis and Porter 's 5 forces, there will be a
deeper insight into our main competitors, namely Nintendo, Microsoft and the PC. At the end the
customer analysis will end this chapter that is needed to understand how and why the goals are set.
3.1. PESTL analysis
PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a
framework of macro–environmental factors used in the environmental scanning component of
strategic management. We added an L for legal issues, because in the gaming industry there are
additional restrictionts

Xbox One Marketing Plan final Essays
The Microsoft Xbox One
Marketing Plan
Gregory Steinbrenner
10/20/2014
Table of Contents
Executive Summary 3
Situational Analysis 3
Introduction 3
Market Analysis 3
Customer Analysis 4
Competitor Analysis 5
Microsoft Xbox One Analysis 6
Marketing Objectives 7
Marketing Strategies 7
Action Plans 9
Innovation 9
Promotion 9
Distribution 9
Products 10
Market Research 10
Financial Analysis 11
Contingency Plans 11
References 12
Appendix 12
Executive Summary Microsoft is trying to establish the Xbox One as the video game console leader
in the Video Game Industry. The Xbox One is a third generation video game console for Microsoft.
The video game industry continues to have steady growth. However, ... Show more content on
Helpwriting.net ...
However, analysts expect growing consumer incomes, the late–2012 release of the Wii U and the
2013 release of Xbox One and PlayStation 4 to lead to a 4.3% revenue growth in 2014. Consumers
spent $1.1 billion on new physical games and consoles at U.S. retailers during the five–week period

from Aug. 31 to Oct. 4, 2014, according to industry–tracking firm The NPD Group. That is up 2
percent from $1.08 billion over a similar period in 2013. The year–long growth of new–console
sales is making up for lackluster video game sales. Future growth expectations for the Video Games
industry have been significantly moderated, as the picture of the market for gaming on mobile
platforms becomes clearer. Since mobile games are sold at much lower prices compared to
traditional console and PC games, their rise may foretell a slowdown of the video game market in
the United States. While the recent launch of the next generation video game consoles is expected to
rekindle interest in the more expensive console gaming market, the rise of low–cost, low–margin
mobile gaming market may weigh on the overall gaming market. Consequently, this is expected to
pull revenue downward as consumers pay less per hour for gaming entertainment. Revenue is
expected to reach $47.4 billion in 2019 as a result of the expanding population and an increased
percentage of Americans

Mcitp Chapter 2
The text below should be in Lesson 2 on page 22 of the Windows Server 2008 Active Directory
Configuration, Exam 70–640 textbook. Updates to the text appear in a blue font.
Introducing the Server Manager
The Bottom Line
Before you begin working in Windows Server 2008, you need to be familiar with the central
administrative interface. When you boot up a Windows Server 2008 server, you will see a window
similar to that shown in Figure 2–1.
Figure 2–1
Server Manager
Windows Server 2008 provides a new unified tool for administering all aspects of a particular
server. When a Windows Server 2008 server boots for the first time, you will see the Initial
Configuration Tasks window that allows you to perform initial configuration tasks, such ... Show
more content on Helpwriting.net ...
Figure 2–1a
Best Practice Analyzer (BPA)
Active Directory Management Tools
The Bottom Line
The Active Directory administrative tools simplify directory service administration. You can use the
standard tools or, use Microsoft Management Console (MMC) to create custom tools that focus on
single management tasks or to combine several tools into one console.
When you install Active Directory Directory Services on a Windows Server 2008 or Windows
Server 2008 R2, you will find the following tools on the Administrative Tools menu: * Active
Directory Users and Computers. Used to create, configure and manage objects in Active Directory
such as users, groups, computers and organizational units. * Active Directory Domains and Trusts.
Used to manage domains, domain trust relationships, domain trees and forests. * Active Directory
Sites and Services. Used to create and configure and manage sites and subnets. It is also used to
manage replication between domain controllers. * Group Policy Management Console GPMC). A
single console that allows you to view and manage GPOs across sites, domains and organizational
units.
Another tool found on Windows Server 2008 and 2008 R2 domain controllers is the Active
Directory Schema. Unlike the previously mentioned MMC snap–ins, the Active Directory Schema
snap–in is not available on the Administrative Tools. Instead, you have to manually install Active
Directory Schema and create a MMC for it. As the name

Nintendo's Disruptive Strategy
Nintendo Disruptive Strategy Video game industry is synonymous with names like Sony, Microsoft,
and Nintendo. A number of changes have been witnessed in the video game industry with respect to
competition and technology. Atari, a U.S. based company, and Namco from Japan are some of the
undisputed initial players in the video game industry. They literally brought the video games to
teenagers who accessed them in the shopping malls and video games arcades. Home consoles
however made it possible for video game lovers to play video games within the confines of their
homes. The introduction of personal computers in the 80s nearly revolutionized the video game
industry. However, the introduction of personal computers had no significant impact on the video
game industry as the proprietors still achieved steady growth. Video game consoles client base was
kind of confined to teenagers. Sony managed to penetrate the video gaming market save for their
insightful targeting and positioning, image conscious branding, and super graphic technologies.
These made PS very popular in the mid–90s. In fact, the entry of Sony into the video gaming market
spelt some doom to video game consoles because they captured new players. The industry
subsequently grew substantially. Video gaming became the ultimate entertainment especially among
the young adults who had disposable incomes (Farhoomand, 2009). When SONY launched PS2 in
2000, Microsoft felt that it could also eat part of the cake and

The Dominance of Microsoft’s Xbox 360
The Dominance of Microsoft's Xbox 360
The video game market has slowly and steadily created a larger presence for itself in the
entertainment industry. The largest part of the market's recent growth (from 2005 to the present) is
undeniably due in part to the video game console created by Microsoft called the Xbox 360.
Microsoft was the first company to release what is called the "current generation" console, and
successfully beat Sony out of the gate. Prior to the release of the Xbox 360, Sony had dominated the
market with their console, the PlayStation 2. It is because of Microsoft's ongoing innovations to
enhance player interactivity and large game catalogue (especially those with record breaking sales)
is why they are the dominant ... Show more content on Helpwriting.net ...
(Kubba) This amount of money is unheard of when it comes to music or film. In comparison, the top
most grossing films are Avatar and Titanic. (Internet Movie Database) The film Avatar earned $760
million within three years, and Titanic earned $658 million within six years, all of which are
comprised of film earnings at the box office and home video recordings like DVD or Blu–ray. The
technology created by Microsoft for their Xbox 360 is the first of its kind. A perfect example is a
device called the Kinect. This device utilizes a microphone and multiple cameras to enhance gamers'
experience, especially for game titles like Dance Central. Kinect utilizes motion detection in order to
spot interaction and display it on the screen accordingly. Another function for the device is voice
recognition. Rather than using a controller, the player can simply speak the commands and the Xbox
will do the said action. But the use for the Kinect has also extended far beyond its gaming origins,
spurring advances in medical treatment. (Knight) Using the Kinect for real–world applications,
including making medical diagnoses or three dimensional modeling was an unintended side effect of
the Kinect when it was released. At first, Microsoft seemed hesitant to allow people to use the
Kinect for something outside of gaming, but soon it was apparent that it could be used

Five Forces Analysis of the Video Game Industry
Five Forces Analysis of the Video Game Industry
The video game industry is the economic sector involved with the development, marketing and sale
of video and computer games. It includes video game consoles, game software, handheld devices,
mobile games and online games. The video gaming industry has been growing exponentially in
recent years with Sony, Microsoft and Nintendo competing for the higher profits in the market. This
essay will analyze each of the five forces acting on the industry: threat of new entrants, threat of
substitute products or services, bargaining power of buyers, bargaining power of suppliers, and the
competitive rivalry among existing firms. Then it will be determined if the video game industry is
still an ... Show more content on Helpwriting.net ...
Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market
throughout most of the years because of their superior technological products. The video games
industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market,
because of Nintendo's success with their dynamic Wii over Sony's high–tech PlayStation 3 and
Windows' Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox
360, the Wii's cheaper price, ease of use, innovative motion–sensitive controller, and simple but fun
games, made the console a hit all demographics from 9 to 65 years old, male and female. All these
factors resulted in Nintendo's Wii dominating sales and surpassing Sony's by an impressive ratio of
2:1. With the competition in the video games industry getting more intense, the next steps of the
video game companies become more crucial for their positioning on the market. Due to the low
product differentiation, the next market leader will be the platform provider that manages to offer an
innovative gaming experience and a wider population of buyers that include all demographics.
Although the industry is being totally dominated by Nintendo's console, the industry is still
considered to show a

Microsoft Outsourcing Threat Management Gateway 2010 Essay
1. Introduction:
Microsoft Forefront Threat Management Gateway 2010 (TMG) is a firewall that has application–
layer intelligence and anti–malware capabilities. Multiple Web Security technologies in a single
solution and intrusion prevent against exploitation of vulnerabilities. Forefront TMG 2010 gives
outbound and limited inbound safety for an organization. Forefront TMG 2010 is available in
Standard Edition, Enterprise Edition and Medium Business Edition.
2. Evaluation of Threat Management and secure Microsoft servers:
Enterprises arrange numerous distinct software and device with their own interface and managing
login and comfort. Soon they find that these resolutions convert unmanageable. There are several
things to arrange so safety platforms are fundamentally likely to error. An incorrect management
safety platform can be a big problem than none at all. Firewall utilizations growth the safety by
tumbling the difficulty.
Moreover, for increasing the security, incorporated platform of safety products made leading
firewall appliances provides a cost benefit. Therefore, money can be saved over security systems
accumulated from distinct products.
Microsoft Forefront TMG provides an energetic reply to safety threats. It offers a range of safe
technologies like firewall, anti–malware, and intrusion revealing in one umbrella.
Threat Management Gateway interchanges Internet Security and Acceleration Server and
incorporates with Forefront Protection Manager, a

Video Game Industry Overview
Video Game Industry Overview
John Huddle
25 October 2014 Video Game Industry Overview Video game console industry is tasked with
development, publication, manufacture and distribution and sells the electronic devices for games,
accessories and software. The number of pixel and image contained determined traditionally gaming
devices. The current development brings about 3g polygon imagery that has been pioneered by
Silicon graphics institute. The industry is segmented into two different sectors with the first being
the software sector which constitutes the games themselves and the second is the infrastructure and
the technology that is needed to support the playing of the games. These sectors make the game
industry. The ... Show more content on Helpwriting.net ...
The upstream market undertakes mostly the manufacturing of hardware and development of
software. There are mainly four vendors in the manufacturing of hardware and these are consoles,
personal computers and mobiles. The mobile is viewed as the market of the future though very small
(Egenfeldt, 2013). The console market is very significant and Microsoft, Nintendo and Sony
dominate it. The software is developed in–house by third party contractors and is owned directly by
publishers. They have less autonomy but enjoy security. The downstream segment consists of
distribution, both software and hardware. Software distribution is organized by publishers who must
obtain licenses and for the authority to sell games pertaining to a particular console and must pay the
manufacture some royalties for each game sold. Microsoft has its own publisher and it is the only
player that integrates the three functions of software development, hard ware manufacturing and
software publishing. United States is the industry leader followed by Japan and then in the third
place is France. The distribution has been organized by the manufactures through local and regional
subsidiaries that will pass their products to retailers. The three major markets for the consoles are
North America, Asia and Europe, though Europe has a strong downstream position with small
importance in upstream activities (Zachariasson, 2012). There are high barriers

Microsoft's Diversification Strategy
Introduction
This essay plans to focus on the corporate strategy of Microsoft, and show how Microsoft has used
diversification successfully within their corporate strategy to gain a competitive advantage.
This essay will utilise the following structure. It will commence by providing the reader with a brief
history about Microsoft and then go onto explaining what corporate strategy is. Following this will
be Microsoft's diversification strategy in parallel with the reasons why they choose to diversify.
Within this section the author plans to explore Microsoft's related diversification approach, their
corporate rationale, alongside why skill transferring is essential to them sustaining a competitive
advantage and also how they achieved ... Show more content on Helpwriting.net ...
Throughout Microsoft's lifetime they have diversified into numerous other fields besides software
for computers.
Microsoft breaks down their diverse business portfolio into 5 different areas:–
Online services divisions (i.e. MSN, Bing),
Server and tools business (i.e. Windows server) ,
Microsoft business solutions (i.e. Microsoft health solutions), Microsoft office division (i.e.
SharePoint)
Interactive entertainment business (i.e. HTC, X–box, Skype)
(Microsoft, 2010)
Microsoft are situated within the top 20 largest companies functioning in the world, with turnover
figures of 60–70 billion dollars a year (E–how, 2011).
From reviewing the history on Microsoft it is clear to see that Microsoft has a wide portfolio with
strategic businesses units working in numerous related markets. The next section will identify what
corporate strategy is and what type Microsoft are using.
What is Corporate Strategy?
Corporate Strategy has been defined by numerous authors. Grant (1995) claims corporate strategy
deals with the way a corporation manages a number of different businesses. Lynch, R, in both his
third and fourth edition books on corporate strategy refers to Penrose (1959) definition of corporate
strategy as "the pattern of major objectives, purposes or goals and essential polices or plans for
achieving those goals, stated in such a way as to define what business the company is in or to be in
and the kind of company it is or to be"

Evolution of the Xbox Supply Chain
EVOLUTION OF THE XBOX SUPPLY CHAIN
April 2, 2007
Contents
Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox
360
Section 2: Benefits and Risks of global launch of Xbox 360
Section 3: Benefits and Limitations of using EMS firms concentrated in China and an Analysis of
the co–ordination efforts required
Section 4: References 21
Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox
360 by Anand Kangala
In July 1999, Microsoft legitimized its expansion beyond its core competencies, to invade the
gaming hardware market with Xbox and made its impression on the thrill and action seeking needs
of the sophisticated video gamers. It aimed at ... Show more content on Helpwriting.net ...
That gave Sony an insurmountable lead.
But this time, the critical hardware was completed as planned. IBM completed its chip design by
Dec, 2004. ATI finished its graphics chip in November.
An overview of the then x–box Supply Chain and modified x–box 360 Supply chain is graphically
depicted below:
New business process and business integration solution
For the Microsoft team brining the revolutionary Xbox 360 to the marketplace, the new supply chain
process shaved one full day off the time needed to identify and correct errors in the supply and
manufacturing chain. That's an especially big gain in the case of the Xbox, for which the entire
manufacturing process is outsourced.
"A one–day increase in responsiveness is huge in outsourced manufacturing", says Robert Meshew,
IT Systems group program manager in the Microsoft Home and Entertainment division. "It means
you have the time to respond to problems, potentially saving thousands of dollars in unnecessary air
freight and expediting costs".
The new business process and integration tool also offered real–time visibility into its extensive
manufacturing process, including tracking inventory, handling billing and monitoring vendor
performance for on–time delivery and other measures. The system was fast, reduced errors and

improved efficiency.
Visibility into production of Graphics processing unit enabled Microsoft to react instantly to the
console manufacturers needs. The partner interface process

Electronic Arts and the Global Video Game Industry Essay
Environmental Analysis
Demographic trends
Gaming has become an important part of growing up for people who were born in the last 25 years.
Approximately 3.9 – 4.7% of total world population (250 to 300 million people) is ¡§very active¡¨ or
a ¡§frequent¡¨ player of video games or at least owns the necessary equipment. This target group
spends five or more hours a week playing video games. The United States is the largest video game
market in the world with about 50% of the US population (145 Million people) spending 6.5 hours a
week on computers and video games. The majority of video game players are preteens, teenagers,
and young adults (between the age of 20 and 40). A full 70% of college students play video games at
least ... Show more content on Helpwriting.net ...
Business Strategy
EA¡¦s current strategy is to focus on franchise and sports related games that develop loyal followings
and repeat sales. They use a unique multi–lingual/multi–platform approach to producing and
distributing games around the world. The company¡¦s three main differentiators are their internal
sports culture, ability to localize games, and international distribution.
Functional Strategies
Product strategy: EA¡¦s product strategy is based on the franchise model. 70% of their sales consist
of new releases of previous hits. They also seek to be toward the cutting edge of technological
innovation. Sales strategy: The company¡¦s current sales strategy is to use their field sales
representatives and call centers to sell their games to over 80,000 retailers. Internationally EA has
strong sales in Europe with a relatively weak representation in Asia. Their strategy in that arena is to
spread the fixed costs of producing a game over as many different sales channels as possible.
Marketing Strategy: Sustain leadership status in industry by simultaneously promoting popular EA
game titles and releasing localized multi–lingual games on several platforms. EA Sports VP is
branding EA Sports as a ¡§sports company that makes games as opposed to a game company that
makes sports games.¡¨ EA sets the price of their products from $30–$50. Electronic Arts has set
lower prices for their classic titles. HR Strategy: To attract creative

John
Chapter 15 Solutions
Review Questions
1. Your server has some damaged disk areas and won't boot or run chkdsk automatically when you
try to boot. Which of the following options should you try to fix the disk? Answer: d. Boot from the
Windows Server 2008 installation DVD and access the command prompt to run chkdsk.
2. You are training a new server administrator and are discussing common boot problems. Which of
the following do you mention? (Choose all that apply.) Answer: a. disk read errors, b. corrupted boot
file, c. corrupted partition table, and d. disk failure on a drive containing boot files
3. You've just added a new monitor and driver to your server, but when you reboot, the display on
the monitor is unreadable and ... Show more content on Helpwriting.net ...
(Choose all that apply.) Answer: b. Check the system log for memory errors. and c. Check the
Hardware Events log. 8. Name three options that are available when you boot into the repair mode
from the Windows Server 2008 installation DVD. Answer: Windows Complete PC Restore,
Windows Memory Diagnostics Tool, and Command Prompt
9. Which of the following might be part of your problem–solving strategy? (Choose all that apply.)
Answer: a. Regularly check the logs. and d. Look for the simple solutions first.
10. You have inadvertently deleted an important Group Policy Object. What tool can you use to
restore it? Answer: Group Policy Management MMC snap–in
11. Your Windows Server 2008 server is having trouble booting, and you suspect that it is related to
a driver or service that is not properly starting. How can you track each of the startup actions of the
server so that you can later go back and review each one for problems? Answer: c. Select Enable
Boot Logging from the Advanced Boot Options menu options when you boot.
12. Your company's server won't boot. The Management Council just completed the five–year
strategic plan and placed the only copy on the server before it crashed. Which of the following can
you do to try and retrieve the file containing the plan? Answer: d. Boot into the command line and
use the copy command to copy the file off of

Microsoft 's Xbox Gaming System
Microsoft first released its "Xbox" gaming system in 2001, and developed new versions of the Xbox
in 2005 with the Xbox 360, and in 2013 with the Xbox One.
Microsoft is one of three companies that currently dominate the console hardware market. These
three companies are Sony, Microsoft, and Nintendo. The Microsoft Xbox One controls about 29% of
the market share, while Sony PlayStation 4 controls 51%, and Nintendo Wii 20% (Duran 2015).
With technology changing everyday, increased competition, and similarity in hardware products,
there is a high level of urgency for Microsoft to come up with an innovation strategy that will enable
the company to surpass its competitors. For the video game industry many threats exist including no
strong regulations against piracy by illegal manufacturers, high costs of improving technology, the
stiff competition within the industry, and the rise in popularity of substitute products. Amidst the
threats, there are certainly beneficial opportunities for Microsoft to approach going forward. These
opportunities would include online markets, expanding internationally, as well as new technology
possibly in the form of virtual reality video games. Going forward Microsoft should invest its scarce
resources and time through creating new technology, as best as possible. Microsoft can do this by
creating virtual reality as part of their games, and in doing so differentiate from its competitors. In
terms of marketing, loyal gamers are what ultimately make

Marketing: Video Game Console and Shoppers Stop
Answer Paper Marketing Management Section A: Objective Type Part one: Multiple choices: 1.It is
a concept where goods are produced without taking into consideration the choices or tastes of
customers Ans) Production concept 2. It involves individuals who buys products or services for
personal use and not for manufacture or resale Ans) Consumer 3. It is the groups of people who
interact formally or informally influencing each other's attitudes& behavior Ans) Reference
groups 4. The concept of the product that passes through various changes in its total life known as
Ans) Product life cycle 5. It refers to unique set of brand associations that brand strategist aspires to
create or maintain Ans) Brand identity 6.It involves a ... Show more content on Helpwriting.net ...
Stocking of brands is based on popular demand – recently, Provogue, MTV Style, and Benetton
have been added. In–house labels are available at competitive prices and target the value–formoney
customer and make up around 12 per cent of Shoppers' Stop's business. Sometimes in–house brands
plug the price gap in certain product categories. To cash in on this, the company has big plans for its
in–house brands: from re–branding to repositioning, to homing in on product categories where
existing brands are not strong. Competition between brands is not an issue, because being a trading
house, all brands get equal emphasis. The in–house brand shopper is one who places immense trust
in the company and the quality of its goods and returns for repeat buys. And the company reposed
its faith in regular customers by including them in a concept called the First Citizen's Club (FCC).
With 60,000 odd members, FCC customers account for 10 per cent of entries and for 34 per cent of
the turnover. It was the sheer appeal of the experience that kept pulling these people back. Not one
to let such an opportunity pass, the company ran a successful ad campaign (that talks about just this
factor) in print for more than eight years. The theme is still the same. In 1999, a TV spot, which
liked the shopping experience to the slowing down of one's internal clock and the beauty of the
whole

Microsoft The Largest Software Company
Microsoft the largest software company in the world was created in 1975 by Paul Allen and Bill
Gates (A history of Windows, era 0). As the number one software developer in the industry they
produce revenue "by developing, licensing, and supporting a wide range of software products, by
offering an array of services, including cloud–based services to consumers and businesses, by
designing, manufacturing, and selling devices that integrate with our cloud–based services, and by
delivering relevant online advertising to a global audience" (Annual Report 2015). In addition to
individual products and services being sold, they offer bundles of services and goods. Their products
include phones, servers, other intelligent devices, and operating systems for computing devices;
server applications for distributed computing environments; productivity applications; business
solution applications; desktop and server management tools; software development tools; video
games; and online advertising. They also design and sell hardware including tablets, PCs, gaming
consoles, phones, and many other additional devices and accessories. In June 2015 the
organizational structure of the company changed in part to their "transformation in the mobile–first,
cloud–first world" (Annual Report 2015).
Background/History:
Founded in 1975 by Paul Allen and Bill Gates, Microsoft was formed at a time when very little was
known about micro–computers and the effect they would have on coming generations.

Xbox 360 Supply Chain Case Study
Global Supply Chain Design
Case Study
2012
1.) What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was
the motivation for these changes? When Microsoft first entered the market with the release of the
Xbox in 2001 it was a newcomer in the console business. The company had neither an established
brand presence in this area, nor did it have a developed base of games and gamers in the market,
such as Sony. Therefore, the primary purpose of introducing the Xbox was to establish Microsoft in
the market, to develop a brand presence, gain acceptance among gamers and to prepare the way for
future products. Therefore, Microsoft's ... Show more content on Helpwriting.net ...
However, when Microsoft started the development of its next generation console– the Xbox 360– it
recognized the deficits and problems related to its initial strategy: the company was operating under
too high costs in order to assure high product availability which was not the critical factor in this
business. The nature of the console business is about providing the customer with a cheap hardware
and a variety of games, in order to generate profits from games sales. Additionally, the first Xbox
was released one year behind Sony's PS2, Microsoft's biggest competitor in the market. This delay
resulted in a substantial loss of sales and consequently reduced game sales. Therefore, Microsoft
learned that the Xbox 360 had to be launched ahead of Sony's PS3. Accordingly, one relevant part of
Microsoft's new strategy was the "first–to–market" approach. Another essential change in
Microsoft's business strategy concerned its cost structure in the Xbox supply chain. Whereas the
initial strategy focused heavily on reliability, Microsoft changed its strategy to achieving reduced
costs and increased profitability. Additionally, the company insisted on owning the design of critical
components, such as the microprocessor and the graphics chip, in order to "control its own destiny".
Therefore, the supply chain network needed to be redesigned in order to support Microsoft's
strategic shift. So as to reach the desired cost

Video Game Consoles
Video Game Consoles
Video Game Consoles
Video Game Consoles
Name | Varun Punjabi | Class | PGDM – Communications | Subject | Marketing Management | Roll
No | 39 |
Scope:
The Indian video games sector in 2011 was driven by the urban middle class/upper–middle class
population, who adopted both static and handheld games. Rising income levels, increased
availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox
360 as well as growth in retail chains were primary factors driving the demand for video games in
India.
An industry worth 25 billion dollars globally, the 9th generation of video game consoles will see
tremendous advances especially with the inclusion of virtual reality ... Show more content on
Helpwriting.net ...
The company has worked hard to restore its reputation at a time when competition between the big
three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony
has focused on the motion sensing controller Move, as well introducing 3D technology to video
games.
Sony Corp faced a PR disaster in 2011 as it was forced to admit that its PlayStation Network had
suffered a cyber–attack leaving the data of millions of its users exposed to potential theft and fraud.
The company has worked hard to restore its reputation at a time when competition between the big
three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony
has focused on the motion sensing controller Move, as well introducing 3D technology to video
games.
Extensive R&D:
Research and development costs amounted to ¥ 427 billion or 6% of revenues in 2010/2011. Sony
does not break out R&D costs related specifically to its video game products, but has stated
publically that it is now working on a new Vita console which is due to be launched in Feb 2012;
and is likely to be gearing up for the next generation of static video game consoles, that are expected

around 2012–2013.
SWOT: Sony Corp
Market Assessment:
* The three tenors: Sony, Microsoft and Nintendo.
Video games are dominated by the big three consoles makers that include Sony, Nintendo,

Lab 14

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Lab 14