Social Media Governance

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This is a presentation by Dan Elder of CenTex Social Media, http://www.topsarge.com, on Corporate Governance of Social Media

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Social Media Governance

  1. 1. http://www.topsarge.com<br />Social Media Governance<br />Dan Elder, CKMP<br />New Media Advisor<br />dan.elder@topsarge.com<br />
  2. 2. Source http://robertopavila.blogspot.com/<br />
  3. 3. Source http://accentix.com/2010/05/small-business-web-complexity/<br />
  4. 4.
  5. 5. Establishing Social Media Guidelines<br />
  6. 6. Decide where you stand<br />
  7. 7. Determine what constitutes social media<br />
  8. 8. Clarify who owns what<br />Clarify who owns what<br />
  9. 9. Keep confidential information private<br />Keep confidential information private<br />
  10. 10. Decide who is responsible<br />
  11. 11. Dictate the rules of engagement – without being a dictator<br />
  12. 12. Address taboo topics<br />
  13. 13. Have a system for monitoring the social sphere<br />
  14. 14. Make training easily available<br />
  15. 15. Have a Crisis Plan<br />
  16. 16. Ford’s Social Media Guidelines<br />1. Be honest about who you are<br />2. Make it clear that the views expressed are yours<br />3. You speak for yourself, but your actions represent those of Ford Motor Company<br />4. Use your common sense<br />5. Play nice<br />6. The Internet is a public space<br />7. The Internet remembers (i.e., "Whatever happens in Vegas...stays on Google.")<br />8. An official repsonse may be needed<br />9. Respect the privacy of offline conversations<br />10. Same rules and laws apply: new medium, no surprise<br />11. When in doubt, ask<br />
  17. 17. http://socialmediagovernance.com/<br />
  18. 18. http://socialmedia.policytool.net<br />
  19. 19. Questions<br />Visit www.topsarge.com for details on how we can help you with your social media strategy. <br />http://www.topsarge.com<br />http://topsargebusinesssolutions.com<br />Social Media Governance<br />Thank You<br />@dandotelder<br />dan.elder@topsarge.com<br />Dan Elder, CKMP<br />New Media Advisor<br />dan.elder@topsarge.com<br />http://www.linkedin.com/in/topsarge<br />http://www.facebook.com/tbs.tx<br />Dan Elder, CKMP<br />Collaboration Specialist<br /> and Digital Media Advisor<br />dan.elder@topsarge.com<br />

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