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It’s 2016, who needs a Website?

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@dandotelder from milMediaGroup.com describes why all businesses need a website. Primarily because SMALL BUSINESS GAIN CREDIBILITY WITH A CUSTOMIZED WEB PRESENCE

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

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It’s 2016, who needs a Website?

  1. 1. Why you Still need a Web Presence Global Reach for Small Business Dan Elder, MKMP dan.elder@milmediagroup.com
  2. 2. It’s 2016, who needs Websites? SMALL BUSINESS GAIN CREDIBILITY WITH A CUSTOMIZED WEB PRESENCE No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
  3. 3.  Websites Never Sleep  Your Top Competitor Has A Website  Just Google It"  Websites Improve Customer Confidence & Corporate Image  SBA says Small Businesses Have Higher Revenue  Do You Know 247 Million People?  Websites Help Establish More Customers. SBA says 50% more  Websites Are Not Just Local, They Are Global. 8 Reasons to Have a Website
  4. 4. I Don’t Need a Website, I Use Social Media Instead!
  5. 5. Social Media vs. Websites Pro  Quick and free – Social pages are simple to set up and they are mostly free.  Low-commitment – If your social profile is no longer doing the job, you can easily delete your page or switch to another platform. Or just don’t pay as much attention to it.  Globally – The number of businesses that redirect their traffic to their respective Facebook site increases 25% year-over-year.  Engagement – Social media encourages back and forth interaction, and tends to be casual and humanizing. This allows you to easily communicate and build relationships.  Branding – Customers will learn more about the business’s values, mission and purpose, through your updates and how you respond to them. This builds loyalty and your brand. Con  Limited design – With social media, you have to follow their layout. You can customize your header and profile pic, but the basic layout you won’t be able to change.  Open forum – Consumers can ask questions and voice their feedback and complaints. That means you have to monitor the site. In other words, the public can put comments on your social page or their profile referring to your profile. You’re not in complete control.  Limited reporting tools – The level of reporting and features available are often less than with a website. You only get the information the social site chooses to give you.  Lack of ownership – The social media provider’s terms and conditions control what content and promotions can be presented. For example, if you want to run a contest, you must follow their rules. Also consider what happens if the provider shuts the site down and if this is your only online presence.
  6. 6. Websites vs. Social Media Pro  Google it – Search Engine Optimization (SEO) and Search Engine Marketing (SEM) opportunity.  Credibility – Consumers expect companies to have websites today. They trust a business more if it has a website.  Full control – When you own your own website, you have many more choices about how it looks and the features it has.  Reduced overhead – Most consumers prefer to get a business’s information online. If you make your website a useful source of self- service information, it can reduce your operating costs.  24-hour availability – You can partly “open for business” 24 hours a day, 7 days a week, anywhere in the world — even if you’re actually closed. Con  Maintenance – Depending on the size of the site, keeping content up-to-date will require some time and effort.  Increased complexity – The more sophisticated the design and functionality, the more money and time it will take to design and set up.  More marketing effort – You have to work to get traffic to your website. That means you have to have a marketing strategy and implement it.  Cost – There are a variety of options available, ranging from free to expensive. Free websites, depending on your budget and business needs
  7. 7. DisclosureWarning
  8. 8. Wordpress as your Web Hub

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