20Tips for Seizing the Power of Social Media   Rhode Island Bar     Association       June 15, 2012   Robert J . Ambrogi, ...
Part One:Marketingyour practice.
1.3 million
Marketing boils down to:  • Making yourself  stand out as a choice.  • Establishing  confidence in yourself  as the choice.
1. Get your website in order.
2. Don’t let      your   website   becomeyour cave.
3. Consider starting a                 blog.
4. Explore and read other blogs.
Robert J. Ambrogi Esq.   www.legaline.com
5. Promote your blog.• List on blog directories.• Tweet your posts.• Share on Facebook.• Share on LinkedIn.
6. Get on LinkedIn.
2012 In-House Counsel Survey
2011 LexisNexis/BTI Survey
7. Don’t underestimate the power of 140 characters.
‘Tweet 16’          16 ways lawyers can use Twitter1. Expand your network.    9. Get noticed by news media.2. Discover new...
Robert J. Ambrogi Esq.   www.legaline.com
8. Fish where the fish are.   • 800 million-plus active users.    • Well over half post-college.
9. Engage sites such as Avvo.
10. It’s not just about building  networks but also about         nurturing them.
Part Two:Understandingthe ethicalrisks.
1. The same rules apply.   “In general, we have found   that the principles   underlying our current   Model Rules are   a...
2. Don’tbetray clientconfidences.
3. Avoid inadvertently formingattorney-client relationships.
4. Do not solicit.
Model Rule 7.3“A lawyer shall not by in-person, live telephone orreal-time electronic contact solicit professionalemployme...
5. Steer clear ofunauthorizedpractice.
6. Do not pay for recommendations.
7. Rememberthe rule on trialpublicity.
8. Make no false ormisleading statements.
9. Become competent intechnology and social media.
10. Usecommonsense.
Now goahead –dive in!
www.lawsitesblog.com                  @bobambrogi      ambrogi@legaline.comRobert J. Ambrogi Esq.          lawsitesblog.com
20 Tips for Seizing the Power of Social Media
20 Tips for Seizing the Power of Social Media
20 Tips for Seizing the Power of Social Media
20 Tips for Seizing the Power of Social Media
20 Tips for Seizing the Power of Social Media
20 Tips for Seizing the Power of Social Media
20 Tips for Seizing the Power of Social Media
20 Tips for Seizing the Power of Social Media
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20 Tips for Seizing the Power of Social Media

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A presentation I gave to the Rhode Island Bar Association annual meeting on June 15, 2012. The first half covers social media as a set of marketing tools. The second half addresses legal ethics and social media.

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20 Tips for Seizing the Power of Social Media

  1. 1. 20Tips for Seizing the Power of Social Media Rhode Island Bar Association June 15, 2012 Robert J . Ambrogi, Esq. Rockport, Mass.
  2. 2. Part One:Marketingyour practice.
  3. 3. 1.3 million
  4. 4. Marketing boils down to: • Making yourself stand out as a choice. • Establishing confidence in yourself as the choice.
  5. 5. 1. Get your website in order.
  6. 6. 2. Don’t let your website becomeyour cave.
  7. 7. 3. Consider starting a blog.
  8. 8. 4. Explore and read other blogs.
  9. 9. Robert J. Ambrogi Esq. www.legaline.com
  10. 10. 5. Promote your blog.• List on blog directories.• Tweet your posts.• Share on Facebook.• Share on LinkedIn.
  11. 11. 6. Get on LinkedIn.
  12. 12. 2012 In-House Counsel Survey
  13. 13. 2011 LexisNexis/BTI Survey
  14. 14. 7. Don’t underestimate the power of 140 characters.
  15. 15. ‘Tweet 16’ 16 ways lawyers can use Twitter1. Expand your network. 9. Get noticed by news media.2. Discover new blogs. 10. Keep up with your local3. Mold your image. court.4. Distribute your news. 11. Track activity at a5. Drive traffic. conference.6. Simulate the water 12. Follow the government.cooler. 13. Promote an event or7. Message your seminar.colleagues. 14. Get more mileage.8. Monitor the buzz. 15. Find clients. 16. Locate experts.
  16. 16. Robert J. Ambrogi Esq. www.legaline.com
  17. 17. 8. Fish where the fish are. • 800 million-plus active users. • Well over half post-college.
  18. 18. 9. Engage sites such as Avvo.
  19. 19. 10. It’s not just about building networks but also about nurturing them.
  20. 20. Part Two:Understandingthe ethicalrisks.
  21. 21. 1. The same rules apply. “In general, we have found that the principles underlying our current Model Rules are applicable to these new developments.” www.americanbar.org/ethics2020
  22. 22. 2. Don’tbetray clientconfidences.
  23. 23. 3. Avoid inadvertently formingattorney-client relationships.
  24. 24. 4. Do not solicit.
  25. 25. Model Rule 7.3“A lawyer shall not by in-person, live telephone orreal-time electronic contact solicit professionalemployment from a prospective client when asignificant motive for the lawyers doing so is thelawyers pecuniary gain.”
  26. 26. 5. Steer clear ofunauthorizedpractice.
  27. 27. 6. Do not pay for recommendations.
  28. 28. 7. Rememberthe rule on trialpublicity.
  29. 29. 8. Make no false ormisleading statements.
  30. 30. 9. Become competent intechnology and social media.
  31. 31. 10. Usecommonsense.
  32. 32. Now goahead –dive in!
  33. 33. www.lawsitesblog.com @bobambrogi ambrogi@legaline.comRobert J. Ambrogi Esq. lawsitesblog.com

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