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Blogs Overview


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Blogs Overview

  1. 1. Blogs Overview<br /><br />Dan Elder, MKMP<br />Collaboration Specialist<br /> and Digital Media Advisor<br /><br />
  2. 2. What’s a blog<br />Part web site<br />Part journal<br />Part free-form writing spaces that<br />Have the potential to enhance writing and literaryskills while offering a uniquely stylized form of expression.<br />An effective medium for many business owners who lack strong computer skills<br />A blog is about creating a conversation<br />
  3. 3. What’s a blog?<br />A Blog is a web site that often provides commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries.<br />A Blog is a web site that allows an author to publish instantly from any Internet connection. A blog can be interactive, allowing you and customers to begin conversations, or add information published there.<br />
  4. 4. Distinct attributes<br />Unlike threaded discussions, only the author of a blog can create a new topic, called making a post, for a discussion.<br />Unlike email, blogs are sites where authors post in reverse chronological order.<br />
  5. 5. Related terms<br />Weblog<br />Blogging<br />Blogger<br />Blogosphere – all blogs, or the blogging community. Also called blogistan or just blogspace.<br />
  6. 6. Blogging statistics<br />
  7. 7. Blog Search Engines<br />Feedster:<br />Blog Search:<br />Google Blog Search:<br />Bloogz:<br />Blogdigger:<br />Bloglines:<br />Technorati:<br />
  8. 8. What blogs are NOT<br />A place to just turn in papers.<br />A replacement for a message board.<br />Something that will sit there and run itself.<br />Benign, boring document without hyperlinks<br />or references.<br />A place to write in the 3rd person.<br />
  9. 9. What blogs ARE<br />A place to share your reflections about your<br />passion.<br />Part of a conversation.<br />A tool to extend class conversation outside<br />the classroom.<br />A place to site your opinions.<br />A place where decision makers are looking<br />to spot trends and opinions.<br />A place to promote yourself and your opinions.<br />
  10. 10. Why Should Businesses Blog?<br />Blogs are easy to create.<br />Many are free. Those that are not free<br />are affordable.<br />You can build a worldwide audience for your opinions.<br />You can syndicate your blog, that is, make the blog available to Internet users who subscribe to their blog.<br />
  11. 11. Why You Might Not Want to Blog?<br />It takes time to keep a blog updated.<br />No confidentiality.<br />The worldwide audience may be scary.<br />
  12. 12. Where to blog<br />LiveJournal<br />WordPress<br />TypePad<br />Moveable Type<br />Posterous<br />Tumblr<br />
  13. 13. Features to Look For<br />Reader comments<br />“Track back” to other blog posts<br />Easy RSS feeds<br />Design templates<br />Post to future dates<br />Categories<br />Blogrolls<br />
  14. 14. Six habits of good bloggers<br />• If you mention it, hyperlink it.<br />Get a good title.<br />Write and then cut in half. Someone once<br />said, “I would write a shorter letter, but I<br />don’t have time.”<br />Write and then format.<br />Draw a picture.<br />Make sure you set your pages to archive.<br />
  15. 15. Blog checklist <br />Blog Title<br />Share Buttons<br />Subscribe by Email<br />Calls to Action<br />Social Media<br />Blog Categories<br />Next Step<br />Comments<br />
  16. 16. Blog Title<br />
  17. 17. Blogs<br />Questions<br />Visit for details on how we can help you with your social media strategy. <br /><br /><br />Time Saving Tips for Social Media Management<br />Thank You<br />@dandotelder<br /><br /><br /><br />Dan Elder, CKMP<br />Collaboration Specialist<br /> and Digital Media Advisor<br /><br />