/7

1. Digi-pack Analysis: Lana Del Rey
The conventions of Lacey’s Repertoire of Elements apply to Lana Del Rey’s Digi-pack of her
album ‘Born to Die’. These elements being: character, narrative, iconography, setting and
technical and audio codes.
Character can be applied to the front cover of the album as it shows the artist (Lana Del
Rey). She gives a strong female representation as she stands alone, stood up straight with
her head held high. She wears a blanc/ neutral facial expression which could reflect the way
she’s feeling or the mood created when listening to the album. She down towards the
cameras making her look taller and more dominant. This has purposely been done to create
the sense that she is more dominant than the rest of us, or to show she’s on top of the
industry. She is stood centre and is looking directly at the audience meaning she may be
want to create a connection between the demographic and the album.