Lana appears almost central in the album cover photo. She is not smiling but makes direct eye contact with the audience, intending to convey her feelings, emotions, strength and power. The bold, white title contrasts with the grey background, though its inclusion of "violence" contrasts with the common connotations of white as innocent and pure. The black and white aesthetic of the cover reinforces that the album will have rock elements, representing the potential vintage and raw sound of Lana's new music.